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Crystallize

Crystallize was founded in 2017 based on two principles: Using Internet craftsmanship to design and engineer the best headless eCommerce service for building a business online. Utilizing the same principles of internet craftsmanship in every aspect when we build our own company and defining our own business model. Giving us an extreme focus on removing friction to free up resources and focus on what really matters; team, customers, product and growth. Creating even more value for our customers and partners. Exemplified by our simplified legal framework and the way we price our service with a free tier with generous quotas and no limit on features to how we build our globally distributed team and digital customer journey. We want to use these principles to build a movement based on Internet craftsmanship. With our approach, we want to support the craftswomen and craftsmen of the Internet to build: a tailored made customer experience with beautiful service design. Merging customer interaction, digital service and business. Service designers bliss. #CX (customer experience)Beautiful and efficient user interfaces #UX (user experience)Custom fit information architecture and content modelling to fit your business. Not one size fits all. A dream for information architects and content strategists. #IA (information architecture)Super fast and easy-to-use APIs and open-source starters for developer happiness. #DX (developer experience) Enable business owners to make better decisions based on insight and data. Design ♥️ engineering - in every aspect. Crystallize is a New Normal Group company that has been at the frontier of digital technology and business models for the last twenty years, we have learnt the lessons for what to do and more importantly; what not to do. What to leave out. Both in terms of product scope as well as for your own business model. The founding brothers Bård and Aleksander Farstad have taken earlier ventures to the global scale, serving some of the most demanding clients globally, like The Economist, Financial Times, KitchenAid and NASA, building global ecosystems of partners and developers across all continents. New Normal Group is a venture accelerator and investor, founded by Bård, Aleksander and their partners, with a mission to build exponential software companies that chase the new normal of their industry. Being extremely hands-on, strategically and systematically supporting founding teams while at the same time supporting them with funding and resources so they can focus on what matters the most; building a world-class team, creating products customers love and driving growth. As we ourselves also are entrepreneurs, Crystallize is a venture fully incubated by the New Normal Group in 2017. Now a fully independent company, where Bård spends all his time as CEO, Crystallize still enjoys being a New Normal Group company. With their support we can still focus on what matters most; building the ultimate headless commerce service that redefines how to build, grow and succeed with business online, while pushing the boundaries of internet craftsmanship.

Etain AS

Etain is a software company founded by lawyers, technologists, finance experts, and industry leaders determined to enable better collaboration and automation of legal and business processes within all aspects of the corporate world. Our first software products are already in use in large legal projects handled by the most prestigious law firms in Scandinavia.

SECURE-NOK AS

CYBERSECURITY FOR INDUSTRIAL NETWORKS AND CONTROL SYSTEMS Secure-NOK® is a technology company providing cybersecurity solutions for monitoring industrial networks (OT), and for detecting vulnerable areas. The company has vast experience and recognized technology, and has participated in several research projects with outstanding results. The technology (SNOK) can detect any abnormal event in a network and prevent important infrastructure from experiencing downtime due to malicious attack. Today, most industries are digitized, and thus more exposed to attacks from the outside. With technology from Secure-NOK, such attacks will be detected early, and thus avoid damage and downtime. Secure-NOK has developed patented sensors which are installed in a OT network, and which capture and report any abnormal traffic. The company has sensors for both networks, end-stations and PLC systems.

RagnaRock Geo

RagnaRock Geo develops AI software which aids oil and gas companies in exploration. The software uses machine learning to interpret subsurface data and has an intuitive interface that acts as a "smart assistant" for exploration experts. RagnaRock Geo’s mission is to make the interpretation workflow more efficient and creative so that geoscientists can focus on the value-creating tasks. We are a young and agile startup that aims to excel at using machine learning on subsurface data.

Rebartek AS

The short story: We're a Norwegian contech startup and we're prefabricating rebar cages with robotics. The long story: Rebartek was founded in 03/2018. In our first year, we have grown our team to 10 members with a wide range of backgrounds from different industries. We are developing a ground-breaking solution for the construction industry. Our robots manufacture steel reinforcement cages that are used in concrete structures. We are developing a highly automated service that starts at the design of the cages and ends with the delivery of the cages to the construction site. Today almost all rebar welding and tying is done manually by humans. This is dangerous, time-consuming and physically brutal work. We want to provide an optimized solution for manufacturing rebar, with an added bonus of tailored models and a streamlined administrative workflow.  Our philosophy is to take a lot of small steps quickly. We embrace failures and learn from them. We like being daring, trying new things and look for opportunities rather than focusing on limitations.  We're hiring! Rebartek needs daring, smart people. We're especially looking for a new CTO, so do not hesitate to contact us.

Poio

We want to make reading something everyone, all over the world can learn while having fun. We believe in the future generation and that's why our time is all in on making they learn faster, stronger better. Poio help kids learn how to read. We like to think anyone is a match for the culture at Poio because everyone really brings something different to the organization. One thing that makes us stronger is a diversity of perspectives. You share this so you can push on our way of thinking.   We’re really looking for builders, people who will look at the way something works today—some people may think it works well—but they will develop a vision for making it better and execute on that.We’re also looking for people who are disagreeable givers’ who care about the organization but are willing to give hard feedback as part of that. Meaning you share a perspective that isn’t the mainstream way of thinking about something so you can push on our thinking. We think its great when people come to the table with different experiences. All of that helps us build better products.Please share your answer to this question; On your very best day, when you go home and think, I have the best job in the world, what did you do that day? We really want to be sure when people are reflecting that what you are doing on your best day is in the role you’re looking at when you’re applying to Poio and that you're being honest about that.Send to mk@poio.com

Hypeit

Hypeit tells you what to do, where to go, and who is there. Out biggest passion is innovation and human behavior. We wish to be a service wich makes it possible for people with different backgrounds and culture to connect to one another. Our cision is for Hypeit to be a tool that will bring more joy and happiness.

FJONG

FJONG is transforming the world’s second most polluting, $1.7-trillion global fashion industry by introducing a convenient way to rent and share clothes. We reinvent the way people consume, by providing clothing rentals from a limitless, virtual closet. Our goal is to be our customers’ digital stylist, matching them with personalized outfits that make it easy to save both money and the environment, without compromising style.  The FJONG team is ambitious, hardworking, creative and highly collaborative. We celebrate our diverse backgrounds from many different countries and industries.

EVVENT AS

Evvent is developing a digital platform to revolutionize event planning and organization for Muslim communities worldwide. Our goal is to provide a one-stop-shop for event organizers, connecting them with Muslim vendors and suppliers who offer products and services that meet their unique needs. Our secret sauce lies in our commitment to inclusivity and diversity, and our passion for empowering the Muslim voice. Evvent is solving the problem of a fragmented and underserved event planning market for Muslim communities. Muslim event organizers often struggle to find vendors and suppliers who understand their cultural and religious needs, resulting in a subpar event experience. This problem is widespread, affecting Muslim communities globally, and has gone unaddressed for far too long. Our platform offers a comprehensive solution that connects event organizers with Muslim vendors and suppliers who specialize in catering to their unique needs. From halal catering and decor to entertainment and photography, our vendors are carefully curated to ensure they offer the highest quality products and services. By providing a one-stop-shop, we are streamlining the event planning process for our customers and empowering Muslim entrepreneurs. Our team is building a digital platform that will serve as the go-to resource for Muslim event organizers worldwide. Our platform will feature a user-friendly interface that allows customers to easily search for vendors and services, book and pay for services, and manage all aspects of their event planning process. Our platform will also offer educational resources and support to Muslim entrepreneurs, helping them to grow and scale their businesses. We are leveraging the latest technology and digital marketing strategies to reach our target audience and make our platform accessible to Muslim communities worldwide. We are also building strategic partnerships with key organizations and influencers within the Muslim community to help us spread the word about our platform and reach as many customers as possible. Our team is deeply passionate about empowering the Muslim community and addressing the unique challenges that Muslim event organizers face. We became aware of the problem we are solving through our personal experiences and those of our friends and family members. We saw a clear need for a platform that could provide a comprehensive solution to the fragmented event planning market for Muslim communities. We are motivated by our desire to make a positive impact on the Muslim community and to empower Muslim entrepreneurs. We believe that our platform will not only streamline the event planning process for our customers but also create opportunities for Muslim vendors and suppliers to grow and scale their businesses. We are committed to building a platform that reflects the values of our community, including inclusivity, diversity, and excellence, and we are excited to continue working towards our vision of revolutionizing the event planning industry for Muslim communities worldwide.

Working Group Two AS

Working Group Two enables product development and differentiation for telecom operators. It does this with public APIs and an app ecosystem on its cloud-native core network. It also collaborates with companies such as AWS, Atos and CCA to offer operators a simplified, end-to-end mobile network solution. If you love product development, green field projects, cloud computing, edge and Open RAN technologies, Working Group Two is for you!

Proptly

Proptly was founded in 2021 by Kristoffer Gjerde, Gunnar Windsand Sem, and Thomas Kristiansen, with a bold vision to transform the often-overlooked, yet critical, part of the climate tech ecosystem: installations. What started as a casual conversation over Christmas drinks about the headaches of managing contractors, quickly turned into a mission to streamline the installation process for climate tech solutions across Europe. We recognized that while there’s no shortage of companies innovating in the climate tech space—producing world-class EV chargers, heat pumps, and solar panels—the bottleneck often lies in getting these technologies deployed quickly and efficiently. That’s where Proptly comes in. We’ve built a B2B marketplace that connects climate tech companies with a network of skilled, vetted installers, making sure that cutting-edge green technologies reach consumers without the typical delays and frustrations. Think of it like Uber for installations: companies get real-time data on installer performance, response times, and customer satisfaction, allowing them to scale their operations with ease. Revolutionizing the Installation Process Our platform tackles a glaring inefficiency in the market—the installation bottleneck—by ensuring that the best installers, backed by proven performance metrics, are always available to deploy climate tech solutions. For climate tech companies, we’re solving a massive headache: ensuring their innovations get installed, not just built. For contractors, we’re providing consistent job opportunities, helping them grow their businesses in a fast-expanding green economy. With $4 million in seed funding, high-profile partnerships including Easee, Sungrow, and Coop, and a stellar team of industry veterans from companies like Kahoot, Oda, McKinsey, EY, Tesla, and Easee, we’re setting the standard for how climate tech installations should be done. Our Vision Proptly aims to become the leading B2B marketplace for order-to-installation processes across Europe and beyond. With climate tech adoption on the rise, we aim to play a crucial role in accelerating the deployment of these technologies, helping the world transition to a greener future more efficiently. We’re not just about getting the job done; we’re about getting it done right—with transparency, speed, and customer satisfaction at the heart of everything we do.

Insurino

Developing the new generation tools for insurance industry. Insurino automates the hassle associated with getting a proper individual insurance coverage. We help consumers understand the insurance products they are paying for and their real coverage needs. Our online tools, built on modern technology are ready to be used out-of-the box or integrated with existing business systems. We are not yet another insurance broker, but a tech partner. Milestones: - Business Clients - ALMI innovation financing - The Factory member

Empower

We were founded in February 2018 with the idea that giving plastic a value, we could get it removed from nature. A bit like the bottle deposit system, but for all kinds of plastic! We have gained amazing traction since we started, from being featured in Forbes and The Independent and invited to a panel at the first OECD forum on Blockchain to winning awards and being the only Nordic initiative among the 25 development projects/ SDG solutions selected to be showcased at Expo 2021 Dubai’s Global Best Practice Programme. We have done cleanups and pilots in more than 15 countries, proving that this really does work! Now we are building a global plastic waste ecosystem to incentivize cleanup and track where the plastic ends - most of it ideally back to reuse! The next step is to bring our vision to more places and create a truly innovative system than can help solve some of the big problems with plastic waste (of which there are more than you might imagine).

Robot Aviation

Robot Aviation develops and produces UASs (Unmanned Aircraft Systems) for industrial applications. One of our ambitions is to become a global preferred provider of connected solutions for various industries. The company is in a growth stage and has international customers representing different sectors. Much experience and knowledge is required to develop systems for professional use in a rapidly changing world, markets and technology.   We are people who have a passion for technology and flying. We do love progress, designing and putting together a good product that is successful. We are down to earth people with sky high ambitions.

Matezy AS

Matezy is a co-living platform that solves three problems every person in shared housing faces — but that no single product currently addresses together. Finding a compatible roommate today means scrolling through Facebook groups, TikTok and Finn.no ads with no personality filtering and no verification. The result is conflict and instability. Once you move in, managing shared finances is equally broken. Rent splits and shared bills are tracked across WhatsApp messages and Excel sheets. Money disappears and people argue. On top of that, rental contracts and deposits are handled without proper tools. Matezy solves all three in one app. Users find compatible roommates through a personality-based matching system — think Tinder for co-living. Once matched, they manage shared expenses and communication through a built-in household dashboard. Rent payments, digital contracts, and deposit handling are managed directly in the app. There are approximately 600,000 people living in shared housing in Norway alone, and hundreds of millions worldwide. No product currently owns this space.