Shifter is an independent news site about Norwegian tech startups in the new economy. We cover big and small events in the startup industry while reporting on innovation in bigger companies. We focus on ideas, challenges, money, power, people and good stories from everywhere.

The All-in-One Solution for Brand and Marketing Needs Unlike traditional agencies, we have built our offering as a plug-and-play solution for all brand and marketing needs. We promise fast turnarounds, transparent prices without surprises, and top-talent creatives that will boost your brand. Klingit acquired Norwegian startup Graphiq in july 2024 and all services are merged under the Klingit name.

Bsure is a fast-growing Norwegian SaaS company that helps organisations gain control of their users, access and license costs in the Microsoft ecosystem. Today, many companies lack visibility of the totality of all their users. Who are they, who has access to what, which accounts are still active, and what they are actually paying for, this is creating unnecessary costs and security risks. Bsure solves this by providing a modern platform that brings all this data together, visualises risks and cost drivers, and gives actionable recommendations that make it easy to clean up, optimise and stay secure. The result is better security, lower costs and full visibility. We’re backed by international investors, we’re growing quickly, and we’re building a product with global potential. Joining Bsure means having real influence, real responsibility and the chance to help shape a company on its way to international success.

EquaFish is a company developing the only complete decision-making tool for fish farm operation. The AquaCulture industry is facing mass mortality and decreased yields as a result of knowledge and data being fragmented througout the farm. One facility usually have 10-15 different systems, Excell sheets and notes where only 10-15% of the functionality is actually used. EquaFish streamlines, process and visualize the data so that every employee, no matter role, understand the plan, status and future of the production. This $140B problem is faced by salmon farmers, telapia, halibut, shellfish and char farmers all alike. The tech is the same, even though the species is not. EquaFish has a SaaS solution bringing all growth, water quality, mortality and feed data into one, exploiting mathematical and statistical data processing to find causes and effects, which the fish farmer can act upon. The result is higher yield with reduced risks in the production, increased effiency, knowledge sharing and learning with the employees. Finally fish produced in more stable environments with less risk of death and non-friendly conditions. EquaFish was startet on the belief that one of the biggest industries deserve the newest and best tools. The time of post-it notes, Excell and systems from the 90s died 15years ago and the AquaCulture industry didnt get the memo. So if you want to create real change for a sustainable, profitable and animal friendly industry, EquaFish is the place that gets that done.

TaCtrl.ai is a Norwegian technology company that develops advanced software for the transport and logistics industry. Our cloud-based SaaS platform is designed to optimize and simplify administration in modern transport companies. It is used today both in Norway and internationally. The system streamlines workflows across the entire organization and manages all key administrative processes related to, for example, shift planning, working hours, payroll data, and driving and rest time. Everything is based on real-time data and gathered in one place, giving drivers, administrators, and management an easier workday. Our team has extensive experience in both transport and technology, and deep knowledge of the processes, opportunities, and challenges within the industry. This is also the foundation for how we work: closely together with our customers—through development, delivery, and everyday operations. The result is user-friendly solutions that provide full control over company operations. TaCtrl.ai – a new standard for transport administration.

Litech, founded in 2021, is an Oslo-based startup specializing in developing sensor systems to detect and remove hazardous objects, such as flammable batteries and gas bottles, to prevent fires and explosions at waste facilities. Our vision is to create sustainable and safe waste management by eliminating the harmful impact of incorrectly sorted hazardous materials. We are currently running pilots with two major players in the waste management industry. We collaborate with partners in the waste industry and R&D and are part of the vibrant Startuplab ecosystem, benefiting from its extensive network and resources.

At SOREN we believe that full decarbonisation is possible with Green Hydrogen along with electrification, energy efficiency and renewables. We have built a robust digital planning tool to fast-forward Green Hydrogen projects and accelerate the transition to net zero. We are an Oslo-based startup with a diverse team spread across Oslo, Barcelona & Mallorca.

At GoGood, we work towards developing a reuse economy for office furniture that will be preferred to the consumer economy. Our solution consists of a digital reuse-platform that aims to become a driving force in the reuse economy for used office furniture. We have taken a concrete approach, starting with office interiors as our initial focus. In Norway alone, the office furniture market is worth over 4 billion annually, yet we discard 140,000 tons of furniture valued at 400-500 million Norwegian kroner each year. This cannot continue. That's why we have developed a reuse-platform for furniture, including a marketplace for the professional furniture market, making it incredibly easy for businesses, interior architects, and other stakeholders to sell their furniture while also simplifying the process of purchasing used furniture for interior projects, as well as making old furniture look new again. Over the past two years, we have made significant progress in developing modern reuse solutions, products, and services. With public support totaling over 15 million Norwegian kroner from the Research Council of Norway, Innovation Norway, and the Oslo municipality, as well as partnerships with industry players such as Flokk, Aarsland, Ope, Norsk Gjenvinning, Glomma Industrier, Hannah Nordh, Oslo Waste and Recycling Agency, NORSUS - Norwegian Institute for Sustainability Research, Norsk Regnesentral, and OBOS, we are now ready with our reuse-platform making the circular economy for office furniture on a large scale possible-

Norwegian Government Security and Service Organisation (G.S.S.O) is a Norwegian Government Agency located in the centre of Oslo. It has approximately 750 employees and an annual budget of 624 million Norwegian kroner. G.S.S.O reports to the Ministry of Government Administration and Reform. The main purpose of G.S.S.O is to provide synergy for the ministries with cost-effective and reliable shared services. These include cleaning, security, switchboard and postal services, as well as running computer systems and handling government publications. One department of G.S.S.O works solely with government procurements, and G.S.S.O also has a department that offers accounting services. Some of the tasks of the agency are carried out by private contractors. G.S.S.O is responsible for optimizing and developing its own and others'​ services. As such, the Ministry of Government Administration and Reform utilizes G.S.S.O as a means of improving the way the national government works. Norwegian Government Security and Service Organisation was established in 1979. In the early years, its main objective was to provide centralized services for the ministries. Throughout the 1990s, G.S.S.O has been used extensively as a tool for the Ministry of Government Administration and Reform to reach its goals.

Overview We are committed to developing and distributing user-friendly and intelligent software assisting ship owners, cargo owners, and operators optimize and manage their portfolio of commercial decisions. Norway is a small country but has a good functioning maritime cluster consisting of companies providing different services to the global marine industry. This makes Norway an excellent place for maritime R&D projects. Our Purpose We started Maritime Optima because we wanted to assist people working in the maritime industry in unlocking their digital potential. We believe useful and user-friendly software should be made available to everyone working in the marine sector. We want to show that people working in teams, collaborating, exchanging data and knowledge, create higher profits because they attract talent and make better decisions, and working in a team is also more fun. Our Ambition We are building affordable, intuitive, and useful software where you can decide with whom you want to share your data. Maritime Optima aims to help you or your team to be more productive, reduce stress, improve the quality of your decisions, and have more fun. We also believe Maritime Optima can assist you in unlocking your digital potential.

Kikora is one of Norway's leading digital edtech companies. We provide an e-learning platform for mathematics. Our unique maths engine and technology platform contributes to better learning among several hundred thousand Norwegian students. We consider ourselves one of the best places in edtech to work. Over half of Norway's students use Kikora, and we are growing.

Settle Group (formerly Auka) is a Norwegian fintech company enabling banks to launch their own mobile payments service to fight the competition from third-party providers, startups and other banks. In 2016 we were awarded the fastest-growing fintech company in the EMEA (Europe, Middle East, Africa) by Deloitte. Settle Group has built a white-label financial services platform featuring real-time payments, complex clearing and settlements, card processing and more. Auka is the first regulated financial services company to run fully in the cloud. We first launched our technology to the Norwegian market in 2014 under the brand mCASH. In 2015 we sold the mCASH-operation to SpareBank 1 focusing on global sales of our white-label financial services platform. We’re always on the lookout for skilled personnel sharing our vision to become the backbone of modern banking.

We help: 🚀 Entrepreneurs build the foundation for a profitable scalable business and raise money from investors 🦄 We invest in B2B Post Revenue Nordic companies 💌 We continuously share knowledge via our channels and newsletter to empower the startup community. And we do much more. We are always on the move. We are a team of angel investors and startup advisors here to support entrepreneurs, CEOs and leaders reach new heights.

Wanda is a fast-growing Norwegian start-up that enables circular economy and logistics. Established in Oslo Norway, we are a tech and logistic startup that aims to create a sustainable consumer brand in an ultra-dated industry. We work to solve storage problems for people and businesses alike, making their lives simpler, cleaner, and easier. We are international, friendly, creative, professional, remote, happy, sociable, and a hard-working bunch of human beings. Remote work is in our DNA at the same time it is important to get together for social activities both over video and in person. We want to build a great tech and logistic startup, and for all of us to be ambassadors of this fledgling tech culture together. If you would like to learn more about Wanda, or just jump on board and be part of this journey, wait no further, and let’s talk!

Volant was founded in Norway by Tobias Nervik and Daniel Hoftun. They shared a flat in Oslo and wanted to buy an aroma diffuser to start using essential oils after Tobias heard about it on the Tim Ferriss show. Daniel had just refurbished the apartment and wanted a nice-looking diffuser that fit well with the interior decor. They were unable to find one. That is why they created volant: to offer a minimalistic essential oil diffuser that goes with any interior. The volant diffuser was an instant hit in Norway and launched in 15 countries within the first year. The volant diffuser is Scandinavian in design and craftsmanship and is the flagship product of volant. It infuses our customers' spaces with fresh aromas and helps them feel relaxed, energetic or focused depending on their needs.