ProTag is building a Digital Product Passport platform that helps manufacturers and product owners manage and share product data across their supply chains. We solve the growing challenge of fragmented, unstructured information by combining a network-driven SaaS platform with AI that turns messy supplier data into structured, usable product intelligence. Across industries, a new reality is emerging: products are no longer just physical objects, they are data assets. To sell, operate, and scale, companies need reliable information about what goes into their products, where it comes from, and how it evolves over time. The problem is that this data does not exist in one place. It is scattered across suppliers, stored in PDFs, buried in emails, or locked inside disconnected systems. Most companies today are trying to manage this with spreadsheets and manual processes. That might work internally, but it breaks down completely across a supply chain. This creates a structural problem: • Companies depend on data they do not own • Suppliers struggle to provide consistent information • Teams spend significant time chasing, cleaning, and validating data At the same time, external pressure is increasing. Customers, partners, and regulators are all asking for more transparency. What used to be “nice to have” is quickly becoming required to do business. The result is a growing gap between what companies need to know about their products and what they can actually access and trust. ProTag gives companies a way to build a live, structured view of their products across the entire supply chain. Instead of trying to centralize everything manually, we connect the different actors and let data flow where it is created. Companies use ProTag to: • Organize product data in a consistent structure • Request and receive information directly from suppliers • Keep everything updated as products evolve • Share product data with customers and partners when needed AI plays a critical role in making this scalable. We use AI to: • Turn unstructured documents into structured product data • Identify gaps, inconsistencies, and risks in real time • Reduce the effort required to onboard suppliers and maintain data quality What makes ProTag different is how it scales. We are not just building a tool for a single company. We are building a network. When one manufacturer joins ProTag, their suppliers are invited in. When those suppliers join, they can reuse their data across multiple customers. Over time, this creates a shared data layer where: • Information becomes easier to access • Data quality improves naturally • Switching costs increase for everyone involved We do not replace existing systems. We sit on top of them and connect them. This makes adoption fast and reduces friction from day one. We started ProTag because we experienced this problem firsthand. Working in industries with complex products, we saw how much time was spent chasing information that should have been readily available. Engineers, quality teams, and commercial teams were all dealing with the same issue from different angles, but there was no real solution. At the same time, the direction of the market became clear. Transparency around products is increasing, not decreasing. The amount of data required is growing fast. Most companies are not prepared for this shift. We realized this is not just a workflow problem, it is an infrastructure problem. The way product data is managed today does not match how supply chains actually work. That is why we are building ProTag. Our ambition is simple: to become the default way companies manage and share product data across supply chains. Once that layer exists, it unlocks everything else.

Surfact turns ocean waste into smart sensors that give cargo a voice - saving food, medicine, and money. Our mission is to prevent the $1 trillion waste crisis in food and pharmaceuticals. Built in Norway with military-grade durability and sensor accuracy, our Emma tracker alerts companies before shipments go bad so action can be taken in time. We’re already protecting global brands like McDonald’s — cutting spoilage, costs, and waste worldwide.

Our mission is to enable all children and young people to join organized youth activities, regardless of finances or background. We believe it’s a problem for everyone when some children and young people are left out. Vinclude helps by creating digital solutions and connecting partners who want to support sport teams with income to sports clubs that need funding. Our goal is to create win-win situations, where sports teams can focus on sports, and partners get more value from their financial support. The solutions are developed together with selected partners and their invited sport teams.

Overview We are committed to developing and distributing user-friendly and intelligent software assisting ship owners, cargo owners, and operators optimize and manage their portfolio of commercial decisions. Norway is a small country but has a good functioning maritime cluster consisting of companies providing different services to the global marine industry. This makes Norway an excellent place for maritime R&D projects. Our Purpose We started Maritime Optima because we wanted to assist people working in the maritime industry in unlocking their digital potential. We believe useful and user-friendly software should be made available to everyone working in the marine sector. We want to show that people working in teams, collaborating, exchanging data and knowledge, create higher profits because they attract talent and make better decisions, and working in a team is also more fun. Our Ambition We are building affordable, intuitive, and useful software where you can decide with whom you want to share your data. Maritime Optima aims to help you or your team to be more productive, reduce stress, improve the quality of your decisions, and have more fun. We also believe Maritime Optima can assist you in unlocking your digital potential.

Signicat is a pioneering, pan-European digital identity company with a unrivalled track record in the world’s most advanced digital identity markets. Its digital identity platform incorporates the most extensive suite of identity verification and authentication systems in the world, all accessible through a single integration point. The platform supports the full identity journey, from recognition and on-boarding, through login and consent, to making business agreements which stand the test of time.

In early 2021, we began exploring eye-tracking technology. We discovered its enormous potential when combined with in-game statistics and data analytics. The esports industry is becoming increasingly data-driven and professionalized. Teams are more focused on sustainable and healthy gaming routines. We can help them improve their skills and take care of eye health, sleep, and more.

BAD NORWEGIAN is a natural skincare brand from Norway, founded by a former NATO soldier, to offer men simple products and routines. We combine the values associated with Norway: integrity, honesty, and quality- with a rogue, confident undertone. Our skincare, beard and shave products are all cruelty-free and vegan, with an instant effect. BAD NORWEGIAN is a direct-to-consumer company with a strong foothold in the travel retail market in Norway. Selling at Heinemann, BEAST, Marionnaud and Cult Beauty.

Joymo is a streaming platform that makes it easy for any sport club, federation, league and event, anywhere in the world, to broadcast their valuable content to fans across the globe. Through innovation in technology, broadcasting, AI and automation, Joymo enables the creation of video content from any level in sport and delivers that content to fans, athletes, coaches, referees and scouts through an innovative and exciting platform. Founded by experts from the Scandinavian broadcasting world, Joymo is a movement created to engage fans, develop athletes, and inspire sport.

Healthy EATS is a healthy fast food start-up. Using innovative technology, the company will make healthy eating easier and more available for the Norwegian population. Their unique concept is built on efficiency, quality, and sustainability. The dishes are produced in cooperation with award-winning chefs and are sold to the customers through unmanned pick-up stations. While there are a lot of different providers of fast-food in Norway, finding a healthy fast-food alternative is harder than one should think. Especially if you are interested in a healthy, fast and affordable meal, the alternatives are few, and you will often end up having to choose two of the three criterias (e.g. fast and affordable, but unhealthy). Healthy EATS is going to change the perception that healthy food cannot be both affordable and fast, by changing the way the food is distributed to the consumer - cutting all waiting time. This will be done by replacing the traditional fast-food restaurants with our high-tech, unmanned pick-up points. These pick-up points will be available all around the city and allow the customer to access the food instantly, paying through our mobile app or by credit card.

The Core Service group is more commonly known by its brand name, mcare, and it has been servicing the Nordic market with aftersales processes and authorized Apple repairs since 2010. The company employs over 60 certified Apple experts and has a capacity exceeding a quarter of a million repairs on a yearly basis for the 19 locations spread throughout the Nordics. The revenue for 2019 landed at €22,4M, showing a 20% annual growth. We primarily drive a B2B set-up, having customers within the insurance industry, carriers, and larger well-known enterprises, as well as municipalities and SMEs. Now, we also aim to gain broader recognition amongst consumers.

Buildright is a Norwegian contech startup building AI-powered risk and deviation intelligence for the construction industry. Construction projects generate huge amounts of data: deviations, checklists, inspection plans and meeting minutes. Most of it is never used to prevent the next mistake. Buildright changes that. Our platform pulls data from the systems contractors already use, analyses deviations and subcontractor performance, and turns it into concrete insights. That way, site managers and project managers walk into meetings with facts instead of digging through reports. We work with one of Norway's largest general contractors, where our solution is being rolled out across several divisions. We are backed by StartupLab and based at Construction City in Oslo, Norway's largest cluster for the construction industry. Our goal: fewer repeated mistakes, safer projects, and a construction industry that actually learns from its own data.

Evyon maximizes the value of second-life EV batteries by repurposing them into high-quality energy storage systems in a streamlined, safe, and cost-effective way. We develop novel technologies for reassembly and operations to convert usable second-life EV batteries into modular plug-and-play battery storage systems. Our ambition is to make battery storage truly accessible for a wide range of applications, including reducing peak energy demand (peak shaving), increasing self-consumption of energy from solar panels, providing critical services to grid operators, and increasing available power in an environmentally friendly way to underserved locations and applications.

Svenn helps proud and quality-focused craftsmen run profitable businesses by following regulations and delivering on time and on budget. Our aim is to help managers run their companies in a responsible way, enabling their workers to focus less on tedious paperwork and more on the work they love. We have had a tremendous journey so far gaining trust from over 1 000 customers, but the best is yet to come. Now we are heading towards international expansion to Germany and beyond.

Jottacloud is a Norwegian cloud storage service for both private use and businesses. The service lets you securely copy, synchronize, save and share files from all of your devices. These files will be safely stored on environmentally friendly servers in Norway or in countries with equivalent or even more rigorous privacy laws. Firms based in the US might be forced to hand over their stored information to the authorities. No one will get access to the data stored with us. Jotta is the name of the company behind the service. Founded in 2008, today we are located in central Oslo and consist of twelve employees. The name “Jotta” is based on the “Yottabyte” which is one trillion Terabytes. The “cloud” is the term used to denote storing and sharing files on the internet.

Stingray Marine Solutions AS offers intelligent technology for the aquaculture industry. The mission is to facilitate sustainable, intelligent and increased salmon production. Through the use of camera vision, advanced software, data collection and laser technology, the Stingray system removes sea lice from the fish in a gentle, efficient and welfare friendly way. BIG DATA is collected, integrated, structured and presented as useful reports to farmers. This enables Stingray users to secure better fish welfare, reduce handling of the animals and harvest smarter from the sea.