FJONG is transforming the world’s second most polluting, $1.7-trillion global fashion industry by introducing a convenient way to rent and share clothes. We reinvent the way people consume, by providing clothing rentals from a limitless, virtual closet. Our goal is to be our customers’ digital stylist, matching them with personalized outfits that make it easy to save both money and the environment, without compromising style.  The FJONG team is ambitious, hardworking, creative and highly collaborative. We celebrate our diverse backgrounds from many different countries and industries.

Proptly was founded in 2021 by Kristoffer Gjerde, Gunnar Windsand Sem, and Thomas Kristiansen, with a bold vision to transform the often-overlooked, yet critical, part of the climate tech ecosystem: installations. What started as a casual conversation over Christmas drinks about the headaches of managing contractors, quickly turned into a mission to streamline the installation process for climate tech solutions across Europe. We recognized that while there’s no shortage of companies innovating in the climate tech space—producing world-class EV chargers, heat pumps, and solar panels—the bottleneck often lies in getting these technologies deployed quickly and efficiently. That’s where Proptly comes in. We’ve built a B2B marketplace that connects climate tech companies with a network of skilled, vetted installers, making sure that cutting-edge green technologies reach consumers without the typical delays and frustrations. Think of it like Uber for installations: companies get real-time data on installer performance, response times, and customer satisfaction, allowing them to scale their operations with ease. Revolutionizing the Installation Process Our platform tackles a glaring inefficiency in the market—the installation bottleneck—by ensuring that the best installers, backed by proven performance metrics, are always available to deploy climate tech solutions. For climate tech companies, we’re solving a massive headache: ensuring their innovations get installed, not just built. For contractors, we’re providing consistent job opportunities, helping them grow their businesses in a fast-expanding green economy. With $4 million in seed funding, high-profile partnerships including Easee, Sungrow, and Coop, and a stellar team of industry veterans from companies like Kahoot, Oda, McKinsey, EY, Tesla, and Easee, we’re setting the standard for how climate tech installations should be done. Our Vision Proptly aims to become the leading B2B marketplace for order-to-installation processes across Europe and beyond. With climate tech adoption on the rise, we aim to play a crucial role in accelerating the deployment of these technologies, helping the world transition to a greener future more efficiently. We’re not just about getting the job done; we’re about getting it done right—with transparency, speed, and customer satisfaction at the heart of everything we do.

Playpulse is an in-home fitness company that provides entertainment-based workouts on custom exercise equipment for the whole family. The company’s flagship product is a wireless stationary bike with integrated game controllers that blends multi-player games into a seamless and immersive workout that you’ll actually look forward to. Based on scientific evidence and testing with thousands of players, users get a complete workout without even realizing it because they’re having so much fun!

1. Short description RoboConnect is developing an independent, AI-supported platform that helps industrial companies turn tacit and fragmented process knowledge into a clear, decision-relevant automation case — before supplier dialogue begins. 2. The problem Many industrial companies know they need to automate, but struggle to define what should be automated, what is causing the problem and whether the process is ready for investment. The people closest to production often understand the process well, but this knowledge may be spread across operators, engineers and management, poorly documented or mixed with assumptions and missing data. The customer may therefore approach the market with an unclear problem description and incomplete information. System integrators then have to reconstruct the customer’s process understanding and collect missing data before a meaningful solution dialogue can begin. This creates uncertainty, longer clarification phases, weak or difficult-to-compare proposals and projects that stall early. The core problem is not a lack of technology or suppliers. It is that the knowledge needed to make a good early automation decision is often tacit, fragmented and difficult to transfer. 3. The solution RoboConnect starts by understanding the customer’s process, challenges and actual needs. The RoboConnect AI Advisor conducts a guided professional conversation that helps the company describe how production works today, what it wants to improve, which constraints matter and what information is still missing. The AI Advisor brings together information from different parts of the organisation, separates facts from assumptions and uncertainty, identifies knowledge gaps and risks, and turns unclear issues into practical next actions. The result is a shared and structured automation basis that can be developed into a supplier-ready project brief. Relevant projects can then be connected with suitable system integrators, technology suppliers and R&D environments. This gives the customer greater decision confidence and solution providers a better starting point. RoboConnect is not building a generic chatbot. The platform combines a domain-specific workflow, structured project data and knowledge from industrial cases, expert interviews and feedback from customers and automation partners. Over time, this strengthens clarification, project maturation and matching. The first focused area is welding automation and high-mix, low-volume manufacturing. The longer-term ambition is to expand across other automation categories and build a Nordic platform for early-stage automation clarification and matching. 4. Business model and commercial opportunity RoboConnect creates value on both sides of the market. Industrial companies receive a clearer and safer starting point, while automation partners gain access to better-qualified customer opportunities. The current model is based mainly on supplier-side revenue through fees for qualified matches and successful projects. Future revenue streams may include paid AI-assisted readiness reports, supplier subscriptions, premium access and category-specific products. The model is now being validated through pilots and early customer projects. Norway is the validation market, with Sweden as the first intended scale-up market. 5. Why I started RoboConnect The motivation came from repeated conversations with industrial companies, automation experts and system integrators. I saw that many projects became uncertain long before technology was selected. Companies needed a more independent and structured way to understand their own situation before entering a supplier-led process. With a background in research, data analysis and complex problem structuring, combined with further training in programming, databases and AI, I founded RoboConnect to bridge the gap between industrial process knowledge and automation delivery.

AddMeetings is an AI-powered meeting qualification platform for B2B professionals. It is the first place where they can say, “Find my time on AddMeetings,” knowing every meeting request comes with a pitch-first approach and a paywall, ensuring relevance, intent, and zero spam. Only high-quality conversations make it through. Decision makers are overwhelmed by a flood of cold, irrelevant, low-quality outreach and meeting requests every day. With the rise of automation, inboxes are full of noise, making it harder to spot valuable opportunities. AddMeetings solves this by filtering and qualifying inbound meeting requests so buyers only see the ones worth their time. The explosion of AI-powered sales tools has made outbound outreach faster—but not smarter. B2B professionals are overwhelmed with irrelevant messages, low-quality pitches, and wasted time. Yet, there's no platform built for the recipient. AddMeetings is solving this at the perfect moment. We're flipping the script with an AI-powered meeting qualification platform designed for decision makers. As outbound automation floods inboxes, professionals now need a smart gatekeeper. With AddMeetings, they can simply say, “Find my time on AddMeetings,” and trust that every request has passed through a pitch-first, pay-to-pitch filter, stopping spam at the source and surfacing only valuable conversations. The shift is clear: from volume to value, from sender-first to recipient-first. AddMeetings is leading that shift.

Legala is a legal practice management software designed to streamline various aspects of law firm operations. It offers features such as matter management, time recording, document management, email management, automated forms, client accounting, billing, reporting, and support for remote working. These functionalities aim to enhance productivity and service quality within legal practices.

Riddlebit Software is a game development company located in Trondheim, founded in late 2017. We aim to create fun and engaging game experiences while also developing cutting edge game technology. Riddlebit is currently a team of eight working on our first project called Setback; a multiplayer FPS that provides a new take on the shooter genre.

Jottacloud is a Norwegian cloud storage service for both private use and businesses. The service lets you securely copy, synchronize, save and share files from all of your devices. These files will be safely stored on environmentally friendly servers in Norway or in countries with equivalent or even more rigorous privacy laws. Firms based in the US might be forced to hand over their stored information to the authorities. No one will get access to the data stored with us. Jotta is the name of the company behind the service. Founded in 2008, today we are located in central Oslo and consist of twelve employees. The name “Jotta” is based on the “Yottabyte” which is one trillion Terabytes. The “cloud” is the term used to denote storing and sharing files on the internet.

Carbon Footprint Tool for the Construction Industry Making accurate emission understanding accessible to all, empowering even non-experts to confidently own carbon reduction decisions from early-stage to project completion. On a mission to accelerate sustainable construction the story Founded in 2021, Reduzer was started with a mission to accelerate sustainable construction and help the industry make better decisions - earlier in the project. We truly believe that good, sustainable choices can be made across all phases of a project, but the earlier the better. Based on research from Norwegian University of Science and Technology (NTNU) and Technical University of Denmark (DTU), Reduzer is now an emerging software for carbon calculations across the construction industry and is trusted by more than 70 customers across the Nordics. The software is used widely in many construction projects, spanning from developer and architects to consultants and contractors. In 2025, Reduzer secured a financing round led by Momentum Partners, Futurum Ventures and Construct Venture - with the aim to continue developing the platform and enable more sustainable construction. We are a team of 15 dedicated people with a passion for sustainability and for making it accessible to everyone through smart software solutions. Our headquarters are located in Oslo.

Sophie helps small property owners stay in control of building maintenance without any strain. Our solution requires no need of industry knowledge and detailed expertise related to the laws and regulations of commercial property management. Incidents related to building portfolios are seldom caused by bad intentions of the landlord, but occurs due to lack of proper systems in place to ensure compliance and care. The market for smaller landlords cross border is vast due to a big market gap and due to existing vendor's failure to serve this group properly. The laws and regulations related to real estate is extensive. Current systems on the market are expensive, difficult to use and timely to implement. Sophie is a self-served autonomous solution which simplifies tasks and removes the need for backoffice functions through AI and low-code, making it cost efficient and easily accessible for smaller property managers. The team behind Sophie has long industry experience from commercial property management, SaaS, proptech and scaling companies.

We've grappled with the complexities of managing SaaS subscriptions in past roles, and we believe it doesn't have to be this hard. Traditional solutions in the market often felt elusive and burdened with top-down procedures, offering little joy to the end-user. This sparked the idea for Cardboard. Our goal is simple: take away these headaches and make SaaS management straightforward and even enjoyable. Rooted in a love for simplicity and a good user experience, Cardboard aims to make your life easier. From Norway to the world, we're excited to redefine how businesses interact with software subscriptions one company at a time.

SHITIKA STUDIOS is a fresh and unique jewellery brand that also dwells into sculptural objects for the body. The jewellery pieces are forms of artworks that can either be worn or adorned as objects. It focuses on bringing masculine and feminine characteristics together, making all the jewellery pieces unisex and for all. The sculptural objects and jewellery are inspired by nature’s rough qualities, industrial modernity, and futuristic aesthetics. Giving the brand a dark and mysterious vision. All the jewellery pieces are handcrafted by the designer and artist herself in her little studio in Oslo. With over 8 years of experience within the jewellery and production industry, she takes part in developing the brands sustainability awareness by continuously collecting recycled silver which is used for producing new pieces. SHITIKA STUDIOS also uses other precious materials such as gold for custom orders, and precious gemstones that are sustainably sourced. There are also other projects that the studio dwells into and that is the research and development of biomaterials, and how recyclable and sustainable materials can be innovated. This is carried out with a collaborative project called the Bio Deep Map, founded by the BioRegion Institute in Norway.

Operta is a newly born startup with a dynamic team. Operta's vision is to empower landlords and property managers with a cutting-edge SAAS solution that optimizes property and tenant management, enabling streamlined operations, efficient communication, elevated tenant satisfaction, and business scalability. Through our SAAS product, we want to connect landlords/property managers, tenants, and service providers (e.g., plumbers, electricians, painters) in one single platform allowing both maintenance and management of rental properties.

Mia Health is on a mission to enable people live healthy lives, by giving unique personalised insights and research-based lifestyle advice, combined with an engaging community for motivation, inspiration and support. Starting with an inspiring physical activity score, we are expanding to more holistic health in the future. At Mia Health we build products where we can change lives and impact public health care costs. Our core is our digital twin – data analysis based on world-leading research. These analysis can help people live longer (8 years) and healthier (quality of life). BUT! If we cannot wrap this knowledge into an attractive application that users understand, trust, and want to use – then we have nothing! UX is a key focus area for Mia Health.

AUTOproff provides software-as-a-service solutions to the professional car market – making it seamless, secure, and more attractive to trade used cars. Our solutions are important enablers of the ongoing mobility transformation of the car industry, where most people in the future will no longer own a car, but instead lease, rent, share or hail cars. Mobility means significant growth in transaction volume as cars will be traded more often during their lifetime – thereby driving strong demand for our solutions. We are growing fast and serve more than 3,500 customers from across the whole value chain including OEMs, dealerships as well as rental-, leasing-, platform- and mobility companies. AUTOproff was founded in 2013, became market leader in Denmark in 2016, and has since expanded across Northern Europe. We employ 100 enthusiastic professionals across our offices in Copenhagen (DK), Vejle (DK), Hamburg (DE), Malmoe (SE), Zwolle (NL) and Poznan (PL). In 2020, we posted revenues of more than DKK 400 million and we have been profitable since our inception. AUTOproff is privately owned by Jesper Ratza, our CEO and founder, André Rogaczewski, CEO and co-founder of Netcompany, as well as other private investors.