Private investment company. Private investment company of Magdalena Fredlund Husby and Ståle Fredlund Husby. We support individuals with bold ideas that bring about a brighter future for our children: we work, invest, and do what is needed to make things happen. We start up, join or help grow up to three new ventures annually.

Sisi Copenhagen is a Danish direct-to-consumer jewelry brand building lasting jewelry for life's most meaningful moments, sold exclusively through channels we own. Our assortment is broad by design, but within the bridal segment we are expanding fast. No retailers, no marketplaces, no middlemen. Bootstrapped since 2017 and among the fastest-growing brands in the established jewelry scene. The jewelry industry runs on markups, distance, and inertia. Legacy brands stack middleman margins onto every piece, sell through cold and transactional channels where no one is accountable after the purchase, and move slowly in an industry that rarely questions how it operates. The result: jewelry that costs more than it should, bought through experiences that feel impersonal at exactly the moments that matter most, an engagement, an anniversary, a gift meant to say what words can't. We think the people buying jewelry for the meaningful moments in their lives deserve better than that. We own the entire chain. We design our own pieces and work directly with the best workshops in the world, so there are no supply-chain middlemen inflating the price. We sell only through our own channels, which means every relationship is direct: the person who advises on a diamond ring and the person who handles a question afterward both work at Sisi Copenhagen. Operations, customer service, and marketing are run in-house, with focused external support where it makes sense. We're also spearheading lab-grown diamonds, the best current vehicle for offering fine jewelry at honest prices, and we treat experience as a core differentiator. We're constantly building better ways to buy jewelry across both the digital and physical space, from the online journey to in-store and video consultations. Experience innovation is where a lot of our energy goes. This is a lean, owned, constantly refined model. Revenue grew from 6M to roughly 75M DKK in four years, we've won four consecutive Gazelle Awards, and we've done all of it with zero external funding. That independence is a deliberate strategy: we grow on our own terms, reinvest in the business, and answer to our customers rather than investors. Sisi started with Vivi, who grew up around her mother's jewelry trade and built the company alone for years: full-time job by day, the business by night, her own money on the line. Christian joined from the entrepreneurial side, drawn to building something from nothing. We've grown the brand through the same milestones it marks for others: partnership, parenthood, building a home. We lead without hierarchy and hire people who want real ownership over what they build, whether that's shaping how the company runs or architecting the systems and processes behind it. If you're curious, self-driven, and want to see your work land directly on the business, you'll fit here.

An AI-powered platform to identify and connect organizations to life science opinion leaders. This kind of service has been used by Investment Firms and Management Consultancies on a daily basis for over a decade, but unless you’re a consultant or have worked at an investment firm you are probably unfamiliar with expert consultations, and the enormous value it brings. Our vision is to take the somewhat opaque ‘Expert Network’-service to a broader market, specifically the life science industry, to realize massive value and make knowledge extraction by expert consultations a no-brainer as part of a growth strategy.

Atlo is a wholesale management platform for lifestyle brands. We help brands prevent lost orders by replacing manual, email-driven workflows with AI-powered sales optimization built specifically for wholesale execution.  Atlo automatically aggregates retail partner signals (e.g. stock levels, pricing, historic orders, and inbound demand) to recommend who to contact and what to propose, so sales teams can create personalized orders in minutes instead of spending ~50% of their time on manual follow-ups and guesswork. 

If you have ever tried to exchange homes with another person or family - whether for vacations or a workcation - you know how challenging it can be to find people whose exchange offer matches your wishes, and vice versa. MATCH Home Exchange is here to simplify that process and to help you find a match, every time you want to travel. Using our unique reverse search feature you can quickly find people around the world who are looking for your type of home and location, and are able to travel at the same time as you. And with a simple 'like' you can confirm interest in each others' homes, before you start communicating. Matching up has never been easier! So whether you are offering a house or an apartment - or even just a room in a shared home - MATCH Home Exchange can really help you travel more sustainably, feel less like a tourist, and enjoy the more enriching way of travelling that is Home Exchange.

Denmark's new freelance platform for creative and digital specialists. Efektive helps freelancers gain greater exposure, access more opportunities, and ensure security between freelancers and clients. We offer a platform where freelancers can build their portfolio, receive feedback, and work with transparency. Clients can easily find the right freelancer for their project, with rating and review systems that create a secure and transparent collaboration.

Lumi Docs is an AI-powered platform designed to help MedTech companies get new products to market faster, with less risk and cost. Our secret sauce? We analyse the massive pile of documents needed for CE marking, pinpoint any non-conformities, and suggest ways to fix them. LumiDocs is founded by experienced entrepreneurs, two of whom experienced the difficulty of developing compliant technical documentation, getting a slot with a responsive notified body, and the dire consequences of notified bodies flagging detailed non-conformities. As a response to issues with expensive consultants, Niklas and Mathias turned to developing an internal system for using LLMs to develop the documentation and obtain the company’s first medical device certification. Our team has combined 15 years of experience as founders and entrepreneurs, collectively raised more than 60M dkk, led teams of +20 people, scaled revenue for SaaS products targeted at large corporates and experienced with MDR and bringing medical devices to market. Lumi Docs is changing the paradigm in compliance consulting from a fully person-driven process to an automated process, saving costs and increasing quality.

Building a b2b platform for football clubs and investors. 1. Makes benchmarking between football clubs on both sporting and club/economic data easy. From network and guesses to real knowledge. 2. Makes it a lot easier for investment funds, to find the right football club to invest in, by collection, analyzing and visualization of data on the platform.​

At HelloFresh, we want to change the way people eat forever by offering our customers high quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 16 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: GreenChef, EveryPlate, Chef's Plate, Factor, and Youfoodz. We started in the Nordics in 2019 and are continuing to scale up throughout Denmark, Norway, and Sweden.

We have a platform service where we are connecting people who want to take part in clinical studies and the researchers who conduct them. It is our goal to redefine how clinical studies are conducted and innovate the process for conducting clinical studies and finding the right research subjects. Through our efforts we hope to improve the scientific outcome of clinical studies and the scientific community in general.

Creating Property Management software for the Dynamics 365 Platform in the application Business Central. The software is available on Microsoft AppSource. Escalations, Collecting Rent, Dynamics Master Data through attributes on an open ever evolving platform is what we offer. Checklists and distribution of costs among tenants. One of the possibilities is Company Management where processes are consolidated inside a "production company" and pushed to legal entities. That way business Processes are can consolidated in cases where many legal entities are in play.

Simply.TV is challenging traditional tv-watching, changing how content is being enjoyed forever. The TV landscape is ever-changing - due to the high increase in closed-catalogue streaming services, traditional TV and OTT providers are having a hard time facing unfair competition. We are here to change that. How? By radically improving the underlying data. What does it mean exactly? Imagine this: If TV interfaces were the cake, then we'd be the bakers - we bring the best ingredients, and the perfect baking strategy to create the ultimate treat. We are a young and agile startup on a mission to find the talents of tomorrow to join us on our journey.

Digitization of HR in one solution! - HR Management, Onboarding & Recruitment Emply manages your administrative HR processes effectively by automating tasks, suggesting actions, and creating an overview of the information that can enable your leaders to make the right strategic decisions. We understand that our customers often want a simple HR solution that is implemented quickly, is easy to use and adapts to different types of workflows.

Customer onboarding is a central piece of the overall client journey as it is often the first experience that clients go through. It is however also a process fraught with complexity and ever-changing rules and regulations. At its core, a process that needs to satisfy relatively opposite forces - compliance/regulation and customer/user experience. The best proven way of tackling this problem is to build a sleek user experience and use the latest digital identity services to shorten the process as much as possible. The issue with this is that it can take months to implement just a single identity service and from that point making future changes would require even further development resources. HelloFlow is a Platform as a Service (PaaS) company that was started to explore ways of solving this issue. Our founders had previously been met with a similar situation when they were asked to implement onboarding solutions for some of Europe’s largest companies. The essence of the platform is that it combines two functionalities: 1. an easy way to create and adjust an onboarding “flow” and 2. a service infrastructure that allows a given company to “drag and drop” identity services into their new process. What this results in, is a platform where building compliant, best-in-class digital onboarding flows can now be done in minutes, without writing a single line of code.

Waitly.dk is a leading software solution for managing housing waitlists. We eliminate the manual work involved in handling waitlists for co-operative housing, rentals, and allotments. Our platform ensures a smooth and transparent sign-up process, allowing house hunters to see their position on the waitlist before registering. We have automated all communication, payments, and information management, enabling housing associations and administrators to use their time more efficiently. Today, we support a wide range of housing organizations in digitizing their waitlist management, and we continuously develop new features to make administration even easier. Want to be part of our proptech journey? Get in touch with us now! Waitly.dk was created by people who have experienced firsthand how challenging it can be—not only to find a new home but also to manage multiple waitlists. We saw a problem we could relate to, and today, we help hundreds of housing associations and thousands of home seekers with a smarter and more efficient solution.