Dinero wants to be the leading supplier of accounting systems for small companies. The idea is to make it possible for everyone to control their invoices, VAT declarations and vouchers. They do that by crowdsourcing data and finding patterns in the way companies do their book-keeping. Then they present that knowledge to other companies. In other words Dinero is the worlds first social acconting system. It is simple and user-friendly and found on the principle that it should be easy and cheep to manage ones accounts. On the long run Dinero wants to offer other services like credit ratings, collective shopping and a social help function.