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Second Foundation

About Innofounder The Innofounder Program is owned and financed by Innovation Fund Denmark. The incubator is operated by Second Foundation and Danish Design Centre. The Innofounder incubator has more than 120 participating startups joining in 2022. Innofounder startups get close mentoring, access to a huge network of the very best experts and partners, workshops and masterclasses, and great benefits & offers on everything from software to coworking spaces and professional services. About Second Foundation At Second Foundation we are experts in supporting early startups helping them grow into great businesses. We draw on our experience from running the predecessor of this incubator – the Innofounder Graduate incubator for the past five years. We conceptualize and drive high-value incubator and accelerator programs, providing startups with essential tools, network and mindsets to solidify their foundation for building a profitable and scalable business.

Damn Good Coffee Company

At Damn Good Coffee Company, we’re on a mission to change the coffee industry. The waste from coffee consumption is a major contributor to the trillion ton CO2 problem from the food and beverage category. We are creating a sustainable system that makes it easy to turn coffee net zero at scale. We have successfully turned many thousand coffee users climate-neutral, but we are only getting started, obsessed with the impact we can make for the many.

Heyra

Founded in 2021, Heyra is a dynamic and fast-growing IT consultancy built on Nordic values of trust, transparency, and collaboration. We take a client-first approach and focus on delivering measurable results that build long-term partnerships. As part of our team, you’ll have the opportunity to help shape our future as we scale as we want to build a diverse team of passionate people who can set a much higher standard for technology consulting. Our mission is to help redefine and shape the future of IT consultancy. We aim to deliver impact from day one through an MVP-based approach instead of overly comprehensive framework deals. We are always on the lookout for the latest tools and practices to ensure that we don’t settle for the next best solution. By doing so, we are able to incentivise impact through product development in close collaboration with our clients.

Indoor Sunglasses

We're are a small video game studio that love mysteries and discoveries. We wear Indoor Sunglasses so that no one can see us cry. Our games make people ask questions and solve harder problems than they thought possible. Our story starts back in university where we were making the earliest school version of our current title, Mind Diver, a detective game based on our heartbreaks. It was nominated as Best Student Game at IGF 2023. We are now fully funded and set out to make a grander Mind Diver that could make anyone feel smart and feel seen. Hopefully we'll get to make many more mysterious games in the future.

Theia Hub Learn

We are a social and environmental impact company specialised in teaching foreign language for adults and adolescents, helping them to seize global education and career opportunities. We aspire to become a top destination for online foreign language education for people and companies alike. Since our start, we have built a team of world class English language professionals with years of teaching experience in the field. This enables us to create engaging online language courses, lessons and other learning modalities across a wide variety of categories. We are growing now and looking for marketing, product and sales talent to help us reach our audience.

theo.ai

We're an ambitious early-stage startup revolutionizing Corporate Sustainability Reporting Directive (CSRD) compliance. Founded by serial entrepreneurs and domain experts, we're gaining rapid traction by offering a cutting-edge platform that simplifies and streamlines CSRD workflows. At Theo.ai, we're dedicated to making sustainability reporting easier to grasp and work with leveraging our expertise and innovative product. As part of our dynamic team, you'll contribute to a solution that shapes a more sustainable future for businesses worldwide. Discover more about our mission and how you can make an impact at theo.ai.

TradeHub

Traditionelle medier vs TradeHubs mediekanal - The problem TradeHub solve. Successful B2C Marketing Strategy Connecting companies with customers in a personal and intelligent way Culture driven business We break barriers within the traditional sales models Customer's buying preferences have changed Standing out from competition Great potential and opportunities. Use of Facebooks uniqueness as communication platform Allows organizations to add real-time communications capabiliities such as voice, livestream, video, fairs and messaging to their marketing strategy Fast and much easier axcess to key customers Costeffective and value-creating B2C Use of predefined customer Facebookgroups Online communication through use of mobile, pc, tablet Customers accessible 24/7 365 days a year No middleman (Bureau) hence cheaper B2C ESG friendly B2C as everything is online - The solution TradeHub solve Successful B2C Marketing Strategy Predefinded customers towards companies Using @everyone in a message and all members are notified No prior concept like TradeHub New market for online business (B2C) A higly scalable mediachannel Very low operating cost Cost effective borderless B2C. Raising brand awareness Increasing customar engagement Getting more valuable leads Driving more sales Boosting customar retention, loyalty and lifetime value Game-Changing PR strategies for companies of all sizes Facebook-groups serve as a critical source of highly valuable information to companies in regards to feedback between members Digital Marketing Strategies that TradeHub can provide. Increase brand exposure and authority by engaging users Understanding your target audience Save both time and money Create fresh leads and potential customers Tracks performance Increase the potential of ROI Staying ahead of your rivals Attract the ideal clients, identify their wants and needs Satisfy their desires with targeted solutions Share the right content with the targeted audience - TradeHubs Team https://tradehub.dk/om-tradehub/teamet/ - TradeHubs Advisory Board https://tradehub.dk/om-tradehub/advisory-board/ Website: https://tradehub.dk/ - The traction users, customers in TradeHub + 80 Facebook-network groups Total memberbase in network + 1.6 million +750.000 daily visits in network +20 million visits on monthly basis +240 million visits on a yearly basis

United Fintech

United Fintech buys and scales the best fintech companies in the capital markets sector and unites the products on a central platform. At United Fintech, we’re passionate about facing new challenges and working innovatively to solve them, with the ultimate aim of making a difference in the world of finance through technology. We’re a scale-up in the making with ambitious plans for the future. Working with a blend of cultures and nationalities, we offer a unique and exciting workplace where every individual has the opportunity to develop their career.

Dawn Health

Our mission is to develop digital health products that bring research, care, and technology together with the ultimate goal of helping people live longer and better lives. Dawn provides life-changing digital health therapies driving improved patient outcomes beyond the pill. We deliver strategic consulting and develop innovative digital health solutions in close collaboration with the pharmaceutical, medical device, and biotech industries. We envision a connected healthcare industry that efficiently develops individualized treatments for patients and empowers practitioners to choose and manage the right treatments. As an ISO13485:2016 certified developer of regulated digital health products, Dawn delivers value throughout the entire project lifecycle from concept and launch, to ongoing maintenance, support, and user acquisition.

Hypercore Protocol

The Hypercore Protocol is an open-source, peer-to-peer technology stack that allows people to connect and share data seamlessly across the planet, all without servers. For the past five years, we've been building toward a future where anyone can build scalable, data-intensive businesses, such as search engines, video chat apps, and social networks, directly from their homes and with minimal barriers to entry. We're a tiny, Copenhagen-based team, but you can be located anywhere!

UMAI

UMAI is a software provider that helps restaurants to save time and increase revenues by automating manual tasks, minimize last-minute cancellations, upsell customers more effectively and provide more personalized service. UMAI provides solutions which helps restaurants: 1) Increase monthly sales via our automated marketing solutions, our reservation management tool, our guest database functionality and our online marketing features. Our solutions always pay for themselves. 2) Bring customers back twice as often-Our smart marketing solutions identify who likes your place and brings them back twice as often, driving up your customer retention. 3) Increase Customer Spend - Via upselling tools, ticket sales, payment features, and CRM capabilities, you will know more about your guests and be able to automatically increase the value you receive from each paying customer.

Anyday A/S

Anyday provides a fun and flexible shopping experience. Shoppers slice their payments in four, pay 25% at checkout, and the rest in three instalments. Zero fees, zero interest. Shops benefit from a 50% increase in AOV, an upswing in conversion rate, and a growing community of shoppers. Our goal is to become the preferred way to shop and pay, and we’re proud to be contributing to the market with a payment model that shows consideration for consumers. Our mission is to offer shoppers a fair and flexible solution free from unexpected expenses and unpleasant surprises. According to Trustpilot, it seems that we’re doing an alright job.

Hololink

Hololink is a platform for creating augmented reality experiences that add a digital layer to the real world. Just like Snapchat lenses can place a digital layer on people and Pokémon Go shows hidden pokemon, Hololink adds an interactive digital layer that's accessed through the smartphone's browser, like a website - just way cooler, more engaging and memorable. Our platform is used by hundreds of creators worldwide and requires no coding or technical skills. We're a fast-growing danish startup based in Copenhagen, backed by international investors and Techstars, the world's largest startup accelerator. Our team of six consists of developers, marketing and business people. We have a relaxed culture with flexible work hours and room for creativity while having a structured workflow and being ambitious. Hololink has increased its userbase by 300% since November, has developed proprietary market-leading tracking technology and has over two thousand users from 80+ countries. The go-to-market strategy is based on product-led growth, with a strong focus on self-service and minimum time to value.

ARYZE

ARYZE creates Digital Cash to make payments cheaper, faster and smarter. By bridging the gap between traditional financial infrastructure and distributed ledger technology, we create an efficient, flexible, transparent, and compliant ecosystem allowing innovators to build solutions for the future. As our system will reduce the cost of transferring money to near zero, we work actively to promote financial inclusion with an inclusive community-based approach for solving SDG #10. We promote diversity, engage in new technologies and support entrepreneurship.

Make Influence

Make Influence is the first performance driven influencer marketplace in Denmark, helping b2c marketers and ecommerce brands managing influencer marketing campaigns at scale through the power of data and technology. Influencer marketing is a 10 billion dollar industry, with millions of collaborations between brands and creators being created each year. However, it is still often associated with lack of transparency when it comes to pricing and performance, making it hard for marketers to trust it can be used as a serious performance marketing channel. At the same time, influencers still lack the tools to manage their work efficiently and effectively on their own. We are here to change that! Our goal is to make influencer marketing transparent, fair and effective, creating an environment where influencers and marketers can come to trust each other and create amazing collaborations together. All of this, while having some fun! We are building just this: a marketplace for influencer, where marketers can see all important metrics before reaching out to them, and when they find the right fit, agree on performance based compensation. This way, influencers get paid for what they deliver in real business value, and brands have the piece of mind of not throwing money out of the window. The platform is based upon an affiliate tracking system that allows us to know exactly how many impressions, clicks and sales is any piece of sponsored content generating. This is shown in real time to both the influencer and the brand through dashboards. At the end of each month, we pay the influencer what they are due. Automatically. With this model, we have helped over 200 brands generating 100'000'000 DKK in revenue through influencers collaborations, and over 14'000'000 in commission paid to over 1000 influencers. But we are not stopping here: in the next year we plan to expand outside of Denmark, launch new campaign types and develop the product further to accomodate even more user types. To do this, we need talented and energetic people, who would like to help us build the future of influencer marketing . If you think you have what it takes , keep on reading ... because what we do it's not only about numbers! We are very young team, and as such we love to have fun, be it in our splendid office on Christianshavn waterfront, at one of the parties we organize or for a cozy beer tasting night. We work hard, but we love to play harder, and we hope so do you! :))) Welcome to the Make Influence world.