Will & Agency is an interdisciplinary consulting firm that combines qualitative research, ethnography, design methods, and AI-driven analysis to create strategic insights for clients in Denmark and abroad. We have worked with people from the European film industry to sustainability, biotechnology, mobility, and the public sector.

We are Buna & Co., a café located on Vesterbrogade. Along with food, specialty coffee, and fragrances, we’ve created a space in our basement for art exhibitions and fragrance showcases. Buna is not usual cafe, It's a creative living room "more than coffee, It's a lifestyle". Our goal is to make our gallery a welcoming and inspiring space where artists can freely exhibit their work and connect with the community.

Natural sports nutrition with Aronia berries: Harvested, developed, and produced in Denmark. Puronia specializes in producing natural sports nutrition, enabling athletes to have professional-level nutrition with uncompromising quality and purity. No artificial flavours or colors. No unnecessary additives. Just plant-based carbohydrates and the natural taste of Danish aronia berries. Puronia is currently a little team of two twins, Julie and Cindy - 2 x good energy, enthusiasm and ambition - and we a looking for somone to bring a perfect trio to life!

Vi har et formål for øje – at omfavne alle de stærke kvinder, der går op i, hvordan de klæder sig til deres styrketræning, Hyrox, løbetur eller andre aktiviteter, hvor man sætter pris på bevægelse, kvalitet og udstråling! Vi forstår hvilken indflydelse det kan have på træningen, at tøjet er behageligt og sidder som det skal, og vores sortiment giver plads til et nøje fokus på kvalitetskontrol, der sikrer lige netop denne oplevelse. Vi vil skabe et brand og et fællesskab med samme passion for fitness og tøj, som du kan føle dig selvsikker i.

Legal can be a bit... much. Shareholder agreements. Questions from stakeholders. Basic compliance. And so on. It's a lot to handle for a single person, especially when you're trying to build a company. Much proactively helps you stay on top of your legal operations by understanding your business and working where you are, without the chaos of multiple tools or systems. Every time you think "this is too much"... well, you know where to go. We're a pre-seed startup with 4 founders, building something genuinely useful for founders and legal teams who are drowning in operational complexity.

Homeswap is a platform where members can stay in each other’s homes instead of paying for accommodation. The model is built on credits: you earn credits when you host other members, and you use those credits to travel. There is no money exchanged between members, which makes the experience feel more personal, fair and community-driven than traditional renting. Travel with Homeswap feels different because you stay in real homes, in real neighbourhoods, from real people. It attracts a type of traveller who values meaning and connection over pure convenience. Many members also like the sustainable aspect – instead of building new hotels or keeping second homes empty, existing space is shared and used better. The platform has already grown organically to members in more than 20 countries. We have not relied on paid marketing so far. Growth has come through word of mouth, community recommendations and people who like the idea of travelling without paying for accommodation.

Tapp is developing a software-only POS suite—tap-on-phone payments, eshop self-order, Native AI data platforms, and AI-assisted menu/setup - to help small UK service businesses ditch expensive hardware POS, solve slow service and rising operating costs, and stay compliant by default, powered by our ultra-fast UX, AI onboarding, leading AI features, and embedded payments. Independent cafés, massage parlors, and any other service spots are squeezed by hardware terminals, clunky back-office flows, and staffing shortages—which translates to slower turnover, longer queues, and lost revenue. Operators also face VAT/receipt/tips complexity and card-data obligations that traditional POS doesn’t simplify. The market is crowded, but legacy and “one-size-fits-all” tools still mean slow UI, multi-minute setup, and rigid pricing. Our analysis of UK-relevant providers shows many still require dedicated hardware or fragmented QR solutions—creating cost, training, and integration friction for small teams. Whilst providing insights on all the data collected, without the user having to ask. Tapp replaces boxes and paper with a phone-first POS: - Tap-to-Pay on iPhone & Android: take contactless cards/Wallets directly on staff or owner smartphones—no reader required. Fully productised in our “Staff” flow. - QR self-order, eshop & pay: guests scan, order, tip, and receive receipts digitally; staff stay focused on giving the best service, not card machines. - AI onboarding & menu import: snap a menu or upload a file; Tapp auto-parses categories/items, generates a store description, and lets owners tweak with guardrails (VAT, pricing, tags, duration). - Built-in compliance for UK SMBs: support for e-receipts, VAT invoice scenarios, and transparent tip/service handling—plus card-data best-practice via our payments stack. - Embedded payments on Adyen: unified acquiring, wallet rails, refunds/chargebacks, payouts, and potential embedded finance/share—with clear IC++ economics and SoftPOS fees. - Elite performance: our internal tests show UX runs 2.7× faster LCP and 3.3× less blocking than a leading competitor—keeping staff in “flow” during rush. Why this wins: zero hardware CAPEX, minutes-not-weeks deployment, faster service cycles, and fewer receipt/VAT/tips headaches—all in a single app the team already knows how to use (their phone). Feature depth is production-ready across signup/KYC, menu, staff, orders, payout views, and refunds per our shipped user stories. Whilst (soon) providing industry-breaking intelligence to make the small merchants play in the big leagues. We started Tapp after watching small venues spend too much on terminals and too long wrestling slow software—only to still miss orders at peak. We dug into the UK compliance tangle (VAT, receipts, tips) and saw a chance to bake the rules into the workflow, not bolt them on. Then we validated the experience with hard performance data and a best-in-class payments partner so owners can serve more customers with less kit and less stress. That’s why we’re doing this: give time back to small operators with a POS that is fast, compliant, and delightfully simple.

Reimagining how we create value in a changing world. Meaningful Entrepreneurship is an educational project by Startup Guide, which has supported 15k+ entrepreneurs and mapped 70+ ecosystems globally. This initiative began with a research report based on insights from 400 aspiring entrepreneurs across Denmark, revealing that traditional entrepreneurship education no longer resonates with the new generation of founders. Our purpose is to support founders in building ventures aligned with their values through tools and learning experiences socially and environmentally meaningful.

Supernova Publishing is a new publishing house with a bold mission: spread knowledge through fresh, original, and engaging projects across a variety of fields. We believe in the power of storytelling as a universal language that sparks curiosity and makes learning fun. Through adventure and imagination, we strive to inspire young minds all over the world. We’re committed to creating meaningful stories with a positive impact on our planet and to collaborating with the most creative, passionate, and visionary people out there. At Supernova Productions, we develop IPs, books, and ideas – and we’re always open to new partnerships.

Rabatrejser.dk is a bootstrapped, tech-driven travel startup with a clear mission: to make quality travel more affordable and accessible. We have built an engine that provides a steady stream of travel offers, which allows us to focus on growth, business development and creating value for travelers. The Problem: Travel is one of the world’s largest industries, yet for most people it is still complicated, time-consuming and often overpriced. Consumers spend hours comparing flights and hotels across multiple platforms and still end up unsure whether they are getting the best deal. Large industry players focus on profit margins rather than customer value, leaving affordable and trustworthy options difficult to find. How We Help: Rabatrejser.dk changes this by offering clarity and affordability. Our platform continuously brings forward curated travel offers that make it easier for consumers to discover and book quality trips at lower prices. By removing complexity, we can focus on building trust and making travel accessible to more people. Our Vision: Our first market exploration is focused on Danish travelers. Denmark is our proof of concept for building a sustainable economic model that puts consumer value first. Once validated, this foundation will serve as the launchpad for our international scaling and growth journey. We aim to build a consumer-first brand in one of the world’s biggest markets. Our ambition is to bring affordable travel to a much wider audience, combining technical strength with sustainable growth. Join Our Journey: The global travel sector holds enormous potential. Millions of people want to travel better, smarter and cheaper, and Rabatrejser.dk exists to make that possible. We have already built the engine. Now we are focused on growth and on shaping the future of affordable travel together with our users.

Our mission is to bring trust and transparency into one of life’s biggest transactions. Safely makes private car sales secure and simple by combining contract, payment, and ownership transfer in one solution. We help everyday people avoid the risks that usually come with selling or buying a used car privately.

The Challenge: Billions of people live, work, or travel in areas without reliable network coverage. When disasters strike or infrastructure fails, communication often breaks down completely. This affects rural communities, NGOs, rescue workers, military units, and travelers worldwide. Our Solution: Attavik is building a patented communication system that works both online and offline. • Our app allows users to communicate directly up to 60 meters. • Our portable Wi-Fi routers extend that range, creating local, independent networks. No internet. No satellites. No telecom infrastructure. Just reliable communication – anywhere, anytime. Why We Started: The idea was born in Greenland, where daily life often means facing poor or non-existent connectivity. Experiencing this challenge firsthand inspired us to create Attavik. Our vision is simple: nobody should be cut off from communication – whether due to geography, crisis, or fragile infrastructure. Looking Ahead: With a patented solution, strong recognition (4 Seal-of-Excellences from EU Horizon & EIC Accelerator), and growing interest across industries, Attavik is ready to move from prototype to market.

Rune Raahauge Online Coaching is a tailored training and lifestyle universe that helps busy adults achieve lasting results without sacrificing life’s pleasures. We combine evidence-based training, habit change, and close personal support so our clients can enjoy a healthier life – physically, mentally, and socially. Many adults with careers, families, and active social lives struggle to prioritize their health. They jump from one quick-fix solution to another – diets, 30-day challenges, random workout programs – without achieving results that last. The problem is widespread: thousands experience stress, low energy, poor fitness, and weight gain, yet lack the structure, motivation, and solutions that fit their reality. We help break that cycle and create a sustainable lifestyle. We offer a 100% personalized online program where clients get: • A tailored training plan that fits their time, level, and goals. • A simple nutrition structure that works with their preferences and social life. • Ongoing support through chat, video, and check-ins, so they’re never left on their own. • A focus on habit change and mental strength, ensuring results that last a lifetime. Our method makes training and nutrition a tool to live better – not a punishment. Our secret sauce is the combination of human connection, simple systems, and a realistic approach that makes health achievable for ordinary people living extraordinarily busy lives. We started because, after more than 30 years in the industry as personal trainers, we’ve seen far too many people stall – not because they lack willpower, but because they lack the right plan and the right support. After working face-to-face with hundreds of clients, we saw a clear pattern: people don’t need yet another program; they need someone who understands their daily life and can help them navigate it. We wanted to create a solution that removes the confusion, makes health manageable, and gives people control over both body and mind – without forcing them to give up everything that makes life enjoyable.

Tuttelu was created from a vision to make it easier for families with children to have diapers and baby care products of the highest quality delivered straight to their doorstep. Our vision behind the bamboo diaper stems from the desire to create a diaper solution made from more natural materials, while also being gentler on delicate baby skin. We aim to help set the standard for the products your child’s skin comes into contact with, while ensuring they have as little impact as possible on our shared planet.

Privanize is your company’s external GDPR and IT security department — built to make compliance simple, fast, and scalable. We solve a widespread problem: small and medium-sized businesses are increasingly required to meet complex compliance standards (like GDPR and IT security) to win and maintain contracts, especially with larger clients. Yet for many, managing this is overwhelming, time-consuming, and expensive. Our all-in-one solution combines expert consultancy with intelligent software to make compliance effortless. We guide each customer safely to full compliance and ensure they stay there with automated updates and streamlined documentation. This not only helps avoid fines and reduce risk, but also accelerates sales by proving digital trust to clients. Compliance shouldn't be a blocker — it should be a business enabler. That’s why Privanize exists.