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Traction

At Traction we help ambitious eCommerce businesses grow by optimizing the way they go to market. We do this as investment partners by providing capital and resources in creating world class marketing programmes that make our portfolio companies get the right customers, grow faster and ultimately win markets.

CargoFlux

Join Cargoflux - Where Code Drives the Future of Freight Cargoflux is a fast-growing Danish startup building the next generation of transport management software. Our mission is simple but ambitious: to make freight logistics radically more transparent, efficient, and user-friendly. We're solving real-world problems for shippers, carriers, and logistics providers by replacing outdated, fragmented systems with a modern, cloud-based platform that brings everything into one intuitive flow. The Problem We're Solving Freight transport is the invisible engine of global trade -but behind the scenes, it’s often a chaotic web of emails, spreadsheets, manual bookings, and legacy software. Companies struggle to manage shipments across different carriers and platforms, wasting time and money on errors, delays, and miscommunication. Most of the tools available today are either too complex or too rigid to adapt to the real needs of mid-sized and growing businesses. That’s where Cargoflux comes in. Our Solution We’re building a smart, scalable logistics platform that simplifies everything from booking and scheduling to live tracking and document handling. It connects seamlessly with carriers, ERPs, and WMS systems through robust APIs and offers real-time data transparency to every user involved in the shipment lifecycle. Think of it as the Stripe of freight bookings - simple, elegant, powerful. Our stack is built for speed, flexibility, and maintainability. We're focused on delivering: - Modern web interfaces that logistics teams actually enjoy using - Clean, performant backend services that handle real-world complexity - Automation and integration that eliminate repetitive manual work - Secure and scalable infrastructure** ready to support global growth Why Join Us We're not just building software-we're transforming how goods move around Europe and beyond. At Cargoflux, you’ll work on projects that have immediate real-world impact and contribute to solving one of the logistics industry's biggest pain points. What makes working with us special: - Flat structure & real ownership - your voice matters from day one - Tech-first culture - we care about clean code, thoughtful architecture, and scalable design - Pace with purpose - we move fast but don’t cut corners - Values-driven - we believe in punctuality, integrity, and user-first thinking Who We're Looking For We're looking for developers who are curious, pragmatic, and excited about solving meaningful problems with great code. Whether you're a frontend enthusiast, a backend expert, or somewhere in between, if you're eager to shape real software used by real companies - we want to hear from you.

Do Good Movement

We are a new NGO trying to help make donating to charity easy and engaging! We want to amplify the impact of charitable donations. Our ambition is to create a community of people who are making a positive difference in other people's lives . Everyone can contribute to solving global issues. We believe individual actions collectively can impact these issues in a positive way. Our goal is to encourage more people to start donating. We do that by tracking the impact of donors while they are solving global challenges Donating through Do Good Movement maximizes the number of lives impacted per donation Be part of the movement and doing good and making a positive difference in other people's lives.

PIF - Pay It Forward

Are you passionate about making a positive impact? Do you want to be part of an exciting and fast-growing startup that is changing the way people connect and spread kindness? Look no further! At PIF, we're on a mission to foster kindness, connection, and community through our innovative Pay It Forward - PIF app. Our app enables users to send gifts and treats to others, spreading joy and encouraging real-world socialization. Globally. We're looking for talented and motivated individuals to join our team and help us drive our vision forward. As a member of our team, you'll have the opportunity to work in a dynamic and collaborative environment where your ideas and contributions will be valued.

Neowshop ApS

Welcome to NeowShop – Powering Local Retail with Smart Subscriptions At NeowShop, we’re transforming how local shops connect with their communities. 💡 What We Do NeowShop is a digital marketplace built to help local businesses succeed online. We make it easy for shops to offer monthly subscriptions that unlock daily savings—giving customers great deals while supporting the stores they love. With NeowShop, local retailers can: • Seamlessly sell products online • Increase visibility across their region and beyond • Engage directly with their customers • Offer compelling discounts and value through subscription models 🚀 Why We’re Different Most ecommerce platforms focus on big brands—we focus on local heroes. NeowShop is built from the ground up to be simple, accessible, and effective for small businesses. And for shoppers? It's the smartest way to discover and support neighborhood stores while saving every day. 🔗 Learn more at NeowShop.dk Let’s shape the future of local commerce—together. 💼✨

P.O.Y Consulting

In P.O.Y we help companies grow their revenue through commercial action and strategic design solutions. We’re a pragmatic, young energetic team and creative consulting firm in immense growth, who work closely with our clients. Together, we create the best process of strategy, tactics and execution in order to ensure concrete value.

Solvemate

Enabling meaningful conversations. Say hello to customer service on tap. Our service automation platform has the highest self-service rates on the market. Instantly resolve repetitive requests and answer even highly personalized questions around the clock to skyrocket your CSAT. Ready to unlock your full-service potential?

Vinduespudser24.dk

We help window cleaners find local clients in their neighborhood and surrounded areas. Within a relative short timeframe we have established a website with high traffic and demand for window cleaners. We work with a no cure no pay modal, and do not require upfront payments like most other similar services.

Morph

We back bold entrepreneurs in their earliest stages and help shape the foundation of their aspirations. We classify investments into three categories; BUILD, SCALE, and FOMO. Building cases are companies that are so early that the company might not even be registered with the authorities yet. It’s merely an idea that we need to shape together, right from the beginning. Here we put in lots of hours and enough capital to build a minimum viable product and test the product on the market. If successful, we move to a scale-up phase investing more money and/or raise capital from external investors. SCALE cases are more developed. The first team is there, and they are close to a product-market fit. We help build the foundation with capital, advisory and agreed-upon milestones within, e.g., legal work, growth hacking, or strategy. Finally, yes, we do also invest in FOMO cases with only capital…

Meeshop ApS

Meeshop er en nem og billig løsning for dig, der vil spare tid og penge på at skabe din egen webshop med dit eget personlige præg. Du kan med vores løsning nemt uploade nye produkter, få et hurtigt overblik over din indtægt og varelager med mere. Der findes ikke mange platforme som kan skalerer i takt med ens forretning, hvilket ofte gør at virksomheder må få skræddersyet en løsning, hvilket kan være enormt dyrt. Derfor er Meeshop bygget til at skalerer og udvikle sig i takt med din virksomhed: - Platformen kan håndtere over 1.000.000 produkter per webshop, ingen begrænsninger eller gebyrer. - Skalerbar datastruktur, som standard. Vi skalerer i takt med at din forretning vokser. - Automatisk backup system, log overvågning og redundans systemer, giver en oppetid på over 99%. - Vores webshops er lynhurtige, hvilket garenterer glade kunder, god PageSpeed og bedre ranking. Har du en lidt mere advanceret forretning. som kræver medlemskabsystemer, kundeklub eller B2B salg, så kan Meeshop også håndterer dette out-of-the-box. Kræver din forretning en unik integration, kan dette oftes også løses efter nærmer aftale.

Ginbutler

Ginbutler er Konnessørens ginklub. Vi er Danmarks bedste klub for alle dem der vil have de bedste gin og tonics, og som samtidig gerne vil overraskes og ikke gider spilde tiden på at skulle gå i en butik for at få deres gin og tonic fix. Udover at sende en kasse med en hel flaske gin, botnicals, tonics og et ginblad, får vores medlemmer også en smagsprøve mere på en ny gin. På den måde kan man nemlig smage sig frem til det man godt kan lide.

Luxit.dk

Luxit er Danmarks nye webshop med salg af festartikler og bordpynt. Vi har samlet et kæmpe udvalg af festartikler som kan gøre enhver fest ekstraordinær. Luxit.dk har alt du har behov for til bryllup, konfirmation, polterabend, fødselsdag og fester helt generelt. Teamet bag Luxit.dk er erfarne kræfter som har skabt flere internet successer fx Hungry.dk, Justeat.dk, Miinto.dk.

Amino

Amino is a web portal where entrepreneurs meet. It consists of different pages where it is possible to debate, blog and exchange knowledge. 20.000 entrepeneurs is visiting Amino.dk every day. Amino makes it easier to buy or sell commercial leases, to get in contact with investors or find a good accountant.

Engrafo

Engrafo supplies a knowledge sharing platform which automatically and structured collects information about your business critical data and how they’re used for analysis and reports throughout your organization. And with the new AI LLM integration, Engrafo goes beyond cataloging. You can now select data from your catalog and have advanced AI models automatically generate: High-level dataflow descriptions — clear, non-technical summaries for business users. Program pseudocode — targeting different programming languages (Python, C#, Java, SQL, and more). Flowcharts & process diagrams — automatically visualizing program logic and data flows. High-level data usage descriptions — showing where, how, and why data is used. GDPR compliance overviews — quick snapshots of personal data handling and potential compliance considerations. And much more… — from data lineage narratives to impact analysis drafts. All our customers had the need for atomizing their data documentation. They also wanted to get rid of multiple Word and Excel templates and have one entrance for documenting their work with data. And also, they didn’t want the IT-departments to be bottlenecks. They believe in crowd enrichment and democratizing data and data knowledge

Nerdværket

Nerdværket – Vi skaber lys i nørdekulturen Beskrivelse: Nerdværket er en dansk e-commerce virksomhed med fokus på tech-gadgets, nørdekultur og kreative lysprodukter. Vi specialiserer os i unikke, programmerbare LED-pixel displays og RGB-lamper, der kan tilpasses med pixel art, animationer, tekst og visuelle effekter via app-styring. Vores sortiment omfatter også gaming-gear, Dungeons & Dragons-inspirerede produkter og udvalgte nørdegadgets, som kombinerer funktionalitet, æstetik og underholdning. Problemet vi løser Markedet for nørdekultur og tech-gadgets i Danmark er fragmenteret. Mange produkter er enten: Dårligt oversat/importeret uden dansk support. Kun tilgængelige fra udenlandske webshops med lange leveringstider, høje fragtomkostninger og ingen garanti. Lavkvalitets kopiprodukter uden dokumentation eller ordentlig kundeservice. For tech-interesserede, gamere og kreative sjæle betyder det, at man ofte skal gå på kompromis med kvalitet, service og tryghed, når man vil købe unikke produkter – især hvis man ønsker nichevarer som programmerbare LED-displays eller D&D-merchandise. Vores løsning Nerdværket løser dette ved at: Tilbyde nøje udvalgte, kvalitetsgodkendte produkter – testet for funktion, holdbarhed og brugervenlighed. Garantere hurtig levering i Danmark – uden lange ventetider eller skjulte toldgebyrer. Skabe lokal support og vejledninger – med dansk produktbeskrivelse, guides og videoinstruktioner. Kombinere tech og kreativitet – med produkter, der både er praktiske, dekorative og en del af nørdkulturen. Kurateret sortiment – vi udvælger kun produkter, vi selv ville bruge, hvilket sikrer autenticitet og relevans. Hvorfor Nerdværket? Vi er selv en del af målgruppen – passionerede nørder, gamere og tech-entusiaster. Vi forstår, hvad kunderne leder efter, og vi ved, hvor frustrerende det er at skulle importere produkter uden at vide, om de lever op til forventningerne. Med Nerdværket får kunderne: Tryghed gennem danske retur- og reklamationsregler. Personlig service fra folk, der kender produkterne. Eksklusivitet via produkter, som ikke findes i almindelige butikker. Fællesskab gennem events, guides og sociale medier, hvor vi deler pixel art, setup-inspiration og nørd-nyheder. Marked og målgruppe Vi retter os mod tre primære segmenter: Tech-entusiaster – der elsker gadgets, smarte lysløsninger og digital kreativitet. Gamere & streamere – der vil optimere deres setup med visuelt imponerende elementer. Nørdekultur-fællesskabet – D&D-spillere, cosplayere og kreative sjæle, som ønsker at udtrykke deres passion visuelt. Vision Vi ønsker at være Danmarks foretrukne brand inden for tech-gadgets og nørdekultur. Vores mål er ikke bare at sælge produkter, men at bygge et fællesskab – et sted, hvor teknologi, kreativitet og passion mødes. På længere sigt ønsker vi at udvide med: Egne produktlinjer inden for LED-pixel displays og nørdegadgets. Workshops og events for DIY-entusiaster. Fysiske pop-up butikker ved messer og events i Danmark. Hvorfor nu? Markedet for LED-pixel displays, nørdegadgets og custom gaming gear er i vækst – drevet af streamingkultur, TikTok-trends, e-sports popularitet og en stigende interesse for personlig indretning med tech. Ved at kombinere lokal tilstedeværelse, hurtig levering og autentisk produktudvalg, kan Nerdværket udfylde et hul på det danske marked og samtidig opbygge en stærk brandloyalitet. 📌 Kort sagt: Nerdværket gør det nemt og trygt at få fingrene i unikke tech-gadgets og LED-pixel displays i Danmark – uden kompromis på kvalitet, levering eller service. Vi er her for at give lys, farver og kreativitet til alle, der elsker teknologi og nørdekultur.