Truth is unconditional love for pets, irresistible taste, yet inexpensive and rebellious against Big Corp. In a world with so much noise and yelling for attention, we are the alternative. Our aim is to offer the very best value. We dare say we do exactly this. Many claim they offer the best products in the world. They all can’t be. We have a different way. The Truth Spoken. Our aim is to offer the very best value. We dare say we do exactly this. Many claim they offer the best products in the world. They all can’t be. We have a different way. We tell it as it is. Searching for the ultimate quality? Then look for brands like Essential Foods* and their equals. Certainly more expensive. That is how it is. Period. But if you look for value without too many compromises, made by people with unconditional love for pets, offering irresistible taste in each bite, and have an opinion about Big Corp and their impact on our world, we just might very well be your best choice. Truth spoken. * More truth spoken: Of course, we love this brand, we share the same offices in many places