At Traction we help ambitious eCommerce businesses grow by optimizing the way they go to market. We do this as investment partners by providing capital and resources in creating world class marketing programmes that make our portfolio companies get the right customers, grow faster and ultimately win markets.

Katalist is an early-stage (MVP) on-demand platform where startups and SME's can find the right expertise. Katalist allows companies to save time and make smarter decisions at inflection points by allowing them to quickly find the right advisors, consultants, or project managers. This also creates better opportunities for advisors and consultants, as they are easier found by the companies that are most in need of their knowledge and expertise. Katalist's mission is to improve the connection between initiatives and the knowledge they need to succeed.

We want to build the leading and most advanced sports betting exchange for trading Football players in Denmark. This will be a new concept on the Danish market introducing a new way for football fans to bet on the sport they love - to increase the excitement around the games and transfers - and earn money on their passion.

We are a team of experts and entrepreneurs. We spent years in the financial industry and in the startup ecosystem of Europe. Through the years we have seen startups fail and succeed — and one determining factor of their fate has been repeatedly their access to capital. A good idea, a good team or the right timing are important determinant of the success rate, but if there is no fuel in the form of capital and cash flow, no matter how great the idea, the company will fail. Startups and companies often turn to angel investors, venture funds or accelerators to supply growth, however for this they would have to give up large chunks of ownership of their companies, chunks that could be worth a lot more with time. On the other hand, investors wouldn’t provide capital unless there is market validation in the form of paying customers. Applying for loans at commercial banks is tough. The application process takes months and approval rates are low. Personal guarantees, collaterals, securities, and additional fees apply. All these forms of financing don’t support the growth trajectory of an early business — they come with too many terms and conditions, restrictions and legal mumbo-jumbo. Our solution: Kvikk. With our network of investors, we raised a small fund that enables us to discover and fund promising early businesses — and work with them on the long term. With public and private data banks we built a machine learning based assessment algorythm that classifies businesses based on data retrieved through commercial, payment and analytics APIs.

SHUP er verdens nemmeste hostede webshop løsning. Det har aldrig været nemmere og hurtigere at starte en webshop op, end nu! De mest populære hostede løsninger til at åbne en webshop er WooCommerce, ShopOrama eller Dandomain (og resten af BlueGroup) - og det er virkelig komplicerede løsninger som kræver tekniske skills og lang tung onboarding. Eneste seriøse bud på disse løsninger er Shopify og Wix. Dog er de efterhånden blevet så komplicerede pga. mange krav fra millioner af brugere og samtidig er de blevet dyre og tilbyder ikke samme service niveau som tidligere. SHUP kommer til at ændre dette ved helt bevidst at være en simpel løsning målrettet de 80% som ikke har krav til avancerede analyser, komplekse indstillinger, udvidede integrationer osv. SHUP kan "all the basics", som typisk er nok for en stor målgruppe. GoShup!

Blue Appeal is a new design brand based out of Copenhagen. We are build on a belief that design should make sense for the individual – whether that is a sense of belonging, an optimized function or an aesthetic enhancement.  Originally successfully funded on Kickstarter, Blue Appeal´s products are now available in stores around Europe and have been shipped to customers in every corner of the world. Join our journey of bringing purposeful design to the world!

Food business changer! The online platform for connecting suppliers and buyers with current focus in the European Union. The goal of the platform is to simplify the process of communication and negotiation while making a deal between supplier and buyer happen. An easy access to thousands of food and beverage products!

Spring/Summer conceives, crafts and produces digital experiences that help build brands, are good for business and make people’s lives easier. They pride themselves in having some of the best talents in the business. They form a multidisciplinary team of strategists, user experience designers, visual designers, producers & technologists. They have worked with Nike, Adidas, Victoria's Secret, American Express, Swatch, Reebok, Uniqlo, B&O Play, Rapha, Carlsberg, Tuborg, Somersby, Grimbergen, Georg Jensen, TDC, YouSee, F.C.Copenhagen, TV2, Podio etc.

Cowboy Creative is af design agency located in Copenhagen, Denmark. Right now, I'm a one woman army creating web sites, graphics and visual identities that know how to attract, engage and connect with my clients ideal audience. My mission is to help brands stand out with authenticity, boldness and style — whether it's through a complete brand identity, a stunning website, or everyday graphics. I take a hands-on, collaborative approach that begins with understanding my audience and their vision. By blending creativity, strategy, and a touch of playfulness, I create solutions that help brands connect, grow, and stand out —wherever their ideal target groups are. I've been running the company alone since October 2024 and I'm more than ready to share the journey and learn from new people.

Better Shopping Ads Mean Better Sales. We Make Both Happen. Zoliro is transforming European e-commerce with intelligent CSS (Comparison Shopping Service) solutions. By leveraging our proprietary AI technology, we help online retailers reach high-intent customers, resulting in up to 45% higher conversion rates. What sets us apart: ✓ Smart AI-driven shopping technology ✓ Focus on quality traffic that converts ✓ Risk-free, performance-based pricing ✓ Full transparency and reporting ✓ Expert e-commerce support team We believe in true partnership - you only pay when we deliver sales. Whether you're an established retailer or a growing e-commerce business, we have the technology and expertise to boost your online performance. Ready to transform your e-commerce growth? Contact us at info@zoliro.com

We are a small, DK Jylland-based, SaaS Marketplace startup on a mission! What's the mission? - Transform personal development to be as fundamental as developing one's physique and professional knowledge. 🧠♻️ The solution is a sophisticated platform that clarifies the overwhelming landscape of personal development and unprotected titles. A web-based market platform, where people who seek personal development can easily navigate and make an informed decision about which provider (e.g. coach, mentor, mental trainer) matches their needs. You might think, what is the benefit for your providers? - Besides being nicely presented to customers, our platform is tailored to strengthen their individual brand identity. We offer a one-stop sales platform that covers all their practical necessities, such as booking and billing. This allows providers to focus on what they do best. Culture MentMatch has a purpose-driven culture where we consciously follow our company’s mission to improve mental development and health. We are motivated as a team to scale our business while we equally prioritise work-life balance. Our workhours are both dedicated and flexible. We are still a very early start-up within the pre-seed phase. We adapt and scale our businesses week-by-week, and have a very agile approach towards succeeding in our problem space.

More Music Technologies is built on a fundamental love for music and a desire to secure that more people get access to unfold their musical potential. For this, we have built a platform that supports our online marketplaces for private education that makes qualified music education more accessible to the general population while securing more teaching jobs for many musicians with a decent pay. Practically, this works by giving the teachers easy access to market themselves to potential students along with a range of digital tools that simplify the administrative aspects of their work. Simultaneously, students find it easier to find the teacher that match their musical dreams and ambitions, along with flexible booking and payment solutions. Since 2014, more than 50,000 students have found instruction through one of our sites in Denmark (Musikundervisning.dk), Norway (Musikk-undervisning.no), the Netherlands (muziekonderwijs.nl), and the United Kingdom (MusicTeachers.co.uk), and it's actually going quite well, if we may say so ourselves. That's why we need an extra sharp mind on the developer team.

Hos Makerz specialiserer vi os i at vækste mode, bolig og livsstilsbrands online ved hjælp af vores ekspertise inden for sociale medier, Google og e-mail-marketing. Vi er eksperter i e-commerce og kan hjælpe jer med at omdanne jeres online kanaler til direkte salgskanaler. Vores succes er tæt knyttet til vores kunders succes, og derfor prioriterer vi at skabe tætte samarbejdsrelationer med vores kunder. Vi arbejder målrettet på at forstå deres specifikke behov og ønsker, så vi kan tilpasse vores tjenester og løsninger til deres unikke situation. Vi er stolte af vores evne til at tænke innovativt og levere kvalitetsresultater til konkurrencedygtige priser uden at gå på kompromis med vores standarder. Udover vores tekniske ekspertise og kreativitet er vi kendt for vores personlige tilgang og evne til at lytte til vores kunders behov. Vi tror på, at god kommunikation er nøglen til et succesfuldt samarbejde, og vi arbejder derfor hårdt på at opretholde en åben og gennemsigtig dialog med vores kunder. Hvis du søger en samarbejdspartner, der er villig til at gøre en ekstra indsats for at sikre din succes, så er du kommet til det rette sted. Vi ser frem til at lære dig og din virksomhed bedre at kende og samarbejde om at realisere jeres mål og visioner samt hjælpe jer med at omdanne jeres sociale medier, e-mail-marketing og Google Ads til direkte salgskanaler. 3 grunde til at vælge Makerz som digital samarbejdspartner: Tætte samarbejdsrelationer Vi skaber tætte samarbejdsrelationer med vores kunder, fordi vi tror på, at vores succes er tæt knyttet til vores kunders succes. Vi lytter til vores kunders specifikke behov og ønsker og tilpasser vores tjenester og løsninger efter deres unikke situation. Innovativ & datadrevet tilgang Vi tænker innovativt og leverer kvalitetsresultater til konkurrencedygtige priser uden at gå på kompromis med vores standarder. Vores tekniske ekspertise og kreativitet skaber resultater, der overstiger vores kunders forventninger. God kommunikation & proaktivitet Vi tror på, at god kommunikation er nøglen til et succesfuldt samarbejde, og vi arbejder derfor hårdt på at opretholde en åben og gennemsigtig dialog med vores kunder. Vores personlige tilgang og evne til at lytte til vores kunders behov skaber tillid og tryghed i samarbejdet.

Vi er på en mission om at give hjemmekokke værktøjerne til bedre madlavning. Både i form af køkkenværktøjer i professionel kvalitet, men også gennem vores omfattende Gastro-univers med masser af læring, underholdning og inspiration til bedre madlavning. Vi er glade for, at du vil lave mad med os. - Julius, Anton & Magnus

NUTIDENS OG FREMTIDENS IT- OG FRAGTLØSNING Vi har en mission. Vi vil gøre din forsendelse af pakker billigere og lettere. Den mission har vi allerede indfriet for en lang række kunder. Men heldigvis er vi ikke bange for at udfordre status quo. Derfor forsøger vi hver dag at effektivisere vores service gennem ny viden og erfaring. Sådan er du sikret de bedste it- og fragtløsninger til at understøtte dine høje ambitioner. NÅR IT OG FRAGT GÅR OP I EN HØJERE ENHED Homerunner er ikke den klassiske distributør. Ej heller den klassiske fragtplatform. Den bedste løsning til dig findes i en tæt sammenkobling mellem it og fragt. Som den eneste på det danske marked forbinder vi it-integrationen med leveringen til kunden. Din fragthåndtering forenkles og effektiviseres, fordi vi opererer med færre mellemled, da vi er til stede med vores egne vogne i de respektive lande. Det sikrer blandt andet en høj kvalitet og gode leveringstider til gavn for dig og dine kunder. VI LEVERER IKKE BLOT DINE PAKKER - VI UDVIKLER DIN FORRETNING Det er ikke nogen hemmelighed, at vi er glade for data. Vores it-platform er udviklet til at levere al data, din webshop skal bruge - både til den daglige drift og til udvikling af din forretning. Vores it-platform er skabt med et ønske om at gøre det uigennemsigtige marked gennemskueligt, så du som webshop har det fulde overblik over leverandører, leveringstider, priser og meget andet. Men det er ikke kun vores kunder, der nyder godt af vores data. Vi tager selvfølgelig vores egen medicin, så du kan få adgang til en fragtplatform, der understøtter dine behov på en brugervenlig måde.