At Traction we help ambitious eCommerce businesses grow by optimizing the way they go to market. We do this as investment partners by providing capital and resources in creating world class marketing programmes that make our portfolio companies get the right customers, grow faster and ultimately win markets.

Lexly is a platform for legal services. Our platform helps all types of businesses with their legal issues. Become a member and get unlimited access to our legal hotline and tailored legal documents. If you need to assign an lawyer to a specific project, choose between one of our 150 handpicked legal experts. Wanna join? Shoot us an email: job@lexly.dk Techies & lawyers Lexly's team is a mix of young and experienced members consisting of both lawyers and developers. Together we have a digital-first approach, to the issues in the legal industry. We consider ourselves a tech company that works with the legal industry. Not a law firm that wants to work with tech. Lexly is based on mutual trust and respect, giving each team member the freedom and responsibility to solve their tasks the way they see fit. We are open to remote work and welcome all people from all backgrounds.  Wanna join the team? “Men wanted for hazardous journey, small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful, honor and recognition in case of success” - Sir Ernest Shackleton, early 20th century polar explorer.

We are a team of experts and entrepreneurs. We spent years in the financial industry and in the startup ecosystem of Europe. Through the years we have seen startups fail and succeed — and one determining factor of their fate has been repeatedly their access to capital. A good idea, a good team or the right timing are important determinant of the success rate, but if there is no fuel in the form of capital and cash flow, no matter how great the idea, the company will fail. Startups and companies often turn to angel investors, venture funds or accelerators to supply growth, however for this they would have to give up large chunks of ownership of their companies, chunks that could be worth a lot more with time. On the other hand, investors wouldn’t provide capital unless there is market validation in the form of paying customers. Applying for loans at commercial banks is tough. The application process takes months and approval rates are low. Personal guarantees, collaterals, securities, and additional fees apply. All these forms of financing don’t support the growth trajectory of an early business — they come with too many terms and conditions, restrictions and legal mumbo-jumbo. Our solution: Kvikk. With our network of investors, we raised a small fund that enables us to discover and fund promising early businesses — and work with them on the long term. With public and private data banks we built a machine learning based assessment algorythm that classifies businesses based on data retrieved through commercial, payment and analytics APIs.

Plutonic Media er et online marketingbureau med digital performance i centrum. På vores adresse i København sidder 25 specialiserede nørder og feinschmeckere indenfor hvert sit felt. Talenterne spænder bredt på hele marketingspaletten indenfor bl.a. SEO, Google annoncering, Social Ads (Facebook, Instagram, TikTok, LinkedIn, Snapchat, Pinterest), Marketing Automation samt foto- og videoproduktion. Vi tror på at gå i dybden frem for bredden, og derfor fokuserer hver af vores eksperter på netop dét, de er stærke i. Vi arbejder i krydsfeltet mellem erfaring, data og kreativitet og hjælper små og mellemstore virksomheder til flere læsere, klik – og i sidste ende også kunder. Vi leverer online marketing, der kan mærkes på bundlinjen. Vi bestræber os på at skabe de bedste rammer for vores medarbejdere, da arbejde fylder meget i hverdagen. Derfor har vi i høj grad fokus på personlig og faglig udvikling, behagelige omgivelser og ikke mindst et stærkt fællesskab. Vores stærke sociale værdier afspejles i de mange festlige, sjove og spændende arrangementer vi afholder i virksomheden.

Fuelize er et marketing- og vækstbureau i Køge, der arbejder som skaleringspartner for ejerledede virksomheder. Vi hjælper ambitiøse brands med at vokse – ikke gennem standardløsninger, men gennem strategi, kreativitet og præcision, der skaber målbar effekt. Hos Fuelize tror vi ikke på plug-and-play marketing. Før vi går i gang, skal vi forstå virksomheden, produktet og ambitionen. Først derefter designer vi et skræddersyet vækstsetup, der passer til din fase, dit budget og dine mål. Vores filosofi er enkel: marketing skal ikke være en udgift, men en vækstmotor.

Spontanique is a platform where venues can list last-minute availability in seconds and reach spontaneous bookers - with no upfront cost or added friction. Every day, cultural, fitness, and entertainment venues lose revenue due to last-minute cancellations and unsold capacity. These unfilled spots go unnoticed by people who might have attended - if they’d only known. Our customers are experience providers (gyms, studios, theatres, tour operators, venues etc.) that rely on consistent bookings. Many lack the tools or reach to market last-minute openings, and that results in economic inefficiency. On the consumer side, people are increasingly spontaneous - they book based on mood and availability, often just hours in advance. But the market isn’t built for them. We’re solving both problems: wasted capacity for venues and a lack of spontaneous discovery for consumers. We give customers a live feed of discounted experiences they can book right now, across categories like fitness, entertainment, wellness, and events. It’s seamless for partners (fully self-serve) and exciting for customers - who get access to great experiences that would otherwise be lost. We turn empty spots into revenue and spontaneous moments into opportunities. Our platform functions like a “Too Good To Go” for experiences - a win-win for both businesses and customers.

Lokaleportalen er Danmarks største portal for erhvervsudlejning og salg af erhvervsejendomme. På Lokaleportalen.dk kan du finde stort set alle ledige lokaler på markedet, og oprette en søgeprofil så erhvervsudlejerne kan kontakte dig direkte med tilbud på ledige lokaler. Du får besked med det samme om nye lokaler som passer til dig.

Vi er etableret af de førende eksperter inden for området i Europa, med en vision om at få flere virksomheder i abonnement, og ikke mindst sammen med den enkelte kunde skabe vækst og resultater sammen. Subscrybe, er et 13 år gammelt konsulenthus med kontor i København, Aarhus og Oslo, som arbejder med strategiske udviklingsprojekter og skaber hele abonnementsstrategien for et væld af nordiske virksomheder.

Fact helps E-commerce businesses getting the customer Journey right, by collecting & analyzing data, optimizing organic traffic & improving customer behaviour & sales. We primarily service fashion and lifestyle brands, and is partnered with Shopfiy, Centra, WakeupData, Elevar, Omniconvert, Meta, Google, Klaviyo and know most platforms out there. We're e-commerce based agency started by specialist with more than 15 years experience, and is located in Kødbyen in the central Copenhagen.

Navipair is a pioneer in the digitalization of boat ownership. We have launched a global peer-to-peer networking app that transforms the traditional approach to boat ownership. Our platform makes it easier and more manageable to own a boat by digitizing the entire ownership, including repair and maintenance. At the heart of our service is the robust peer-to-peer network that connects boat owners with a diverse range of help – from experienced amateurs to professional craftsmen. This approach creates unprecedented transparency in the boating industry, where boat owners can easily find reliable and qualified help for their needs. With Navipair, a boat owner can quickly and efficiently: 1. Find and compare the help of both professional and skilled amateurs. 2. Receive multiple quotes for maintenance and repair tasks. 3. Make money by offering your own skills to others in the network. 4. Share and coordinate tasks directly through the app, making communication and planning easier. 5. Document all maintenance work, increasing the boat's resale value By gathering data from a diversity of users and tasks, we can offer a tailored experience that creates value for boat owners. This data collection is the foundation of our business model, which includes a freemium model, direct product sales and revenue from partnerships.

Hos anew sleep har vi et ønske om at forbedre din søvn, så du kan være den bedste mor, far, hustru, mand, søster, bror, datter, søn og kollega. Når du får en god nattesøvn, får du også en bedre start på dagen. Du føler større overskud til at klare dagens opgaver, og menneskerne omkring dig bliver positivt påvirket af din gode energi. Tænk, hvis du kunne have det sådan hver dag? Det er det, vi stræber efter i anew sleep – at forbedre din søvn, så du kan være den bedste version af dig selv hver dag.

We, at Luxreaders, are a young, international, small (but prosperous!) Danish company with our roots in Copenhagen, Denmark. Since 2018, we help people read! With reading glasses as the initial core product, Luxreaders was eventually founded with the ambition of creating a platform, that would transform the way people buy their reading glasses! ... Wait, what? Reading glasses? Yep, you read that correct ;-) And later on, the assortment has expanded to blue light glasses and sunglasses. So how and why do we sell glasses online? Our experience within the optical industry has revealed to us that the market is highly driven by purchasing reading glasses through gas stations, supermarkets and such. These businesses, to a large extent, focus on low prices, high margins and aren't interested in customization when it comes to consumers personal fit, style and quality. We want to change that! Our passion for minimalist, Scandinavian design is the key element expressed through our tailored eyewear. All our glasses are designed in Denmark, where we devote our work to unite new trends with traditional and classic designs. Luxreaders strives to create an experience that is effortless and hassle-free. No more queues, no more settling for cheap over-the-counter glasses that never last or fit well. Although our company is online, we still cherish the aspect of consumers having a personal shopping experience with us.

Roadsurfing er en dansk virksomhed, der sælger og udvikler Danmarks eneste elektriske skateboards. Lasse Fredholm skabte Roadsurfing i København i 2018 og vi er på fire år blevet det bedst sælgende el-skateboard brand baseret i Norden. Roadsurfing er en startup som køres af et lille dedikeret team og vores to nye investorer. Vi har førhen samarbejdet med store danske youtubere og er bl.a. kendt for vores kvalitet og super kundeservice.

Reevela is a first of its kind marketplace platform that relies on AI & Machine learning technology to provide a “point of discovery” solution for uncovering the design identity of products, such interior design items, furniture, accessories, art. Our first venue partners are boutique & design hotels, but thereafter we will expand to cover all types of hospitality venues. Simply put, we help people to buy and learn more about things they love in the present time and in the real world. We successfully weave together product discovery, the importance of sustainability and the power of storytelling, while supporting both local and known craftspeople and designers. See more at https://www.reevela.com/

Notes® is a newly established direct-to-consumer brand within the paint industry - launching in Denmark in the very near future. We are founded by an experienced team of designers, engineers, and marketers and backed by a leading European paint manufacturer and Rainmaking Venture Studio, making us uniquely positioned to stir up a multi-billion dollar industry across Europe. We are on a simple, yet ambitious, mission to make painting more inspiring, easier, and sustainable through a digital and design-driven approach. We are working with leading designers and engineers to create perfect colors as well as paint and supplies of the highest quality. Reducing our environmental impact is at the forefront of what we do and how we do it. Redefining af new paint brand means fixing the industry’s environmental footprint. This is why we've put sustainability at the top of our agenda.