ProfitMetrics empowers the daily work in e-commerce through real-time profit overview and laserfocus on the profitability of orders, ads, campaigns and channels. By calculating and sending profit data to the preferred marketing platforms, one can make profitable decisions and harvest the full potential of automated profit-bidding - a feature proven to cut up to 10-20% of marketing costs without profit loss. ProfitMetrics works with the existing setup and makes it easy for any organisation to adopt profit, as the primary KPI. It requires a minimal effort to implement ProfitMetrics and stops all the money-wasting activities.