MUZE The Brand creates emotionally magnetic branding and content experiences for premium brands, helping them solve the problem of being seen but not felt, with a foundation in psychology, storytelling, and creative strategy. There’s a huge gap in how premium brands communicate with their ideal clientele. Many, from luxury hotels to wellness brands, struggle to express their unique story in a way that elevates them up the “luxury ladder” of their customer’s ideal reality. They live in a noisy space where attention is sparse. They’re seen, but rarely remembered. The brands that win are the ones people feel connected to and belong to — not just the ones they buy from. That’s where we come in. We don’t just create content. We build brand worlds. We immerse ourselves in the psychology of their target audience, gain an understanding of cultural cues and emotional triggers, and design a social ecosystem cinematic cohesive storytelling, content systems that make a brand feel like an insider’s club. MUZE The Brand started as ABN Media when I was 19, and evolved into MUZE The Brand about a year ago. I built it because I believe premium brand content has lost the plot, too much of it is safe, bland, and forgettable. In the past 10 months MUZE has grown into a team of two, with plans to expand much further as I bring on sales support. I’ve never stayed in a 9–5 for more than four months. I’ve only ever worked a handful of part-time jobs. MUZE is my life, and I pour everything I have into making it the creative partner premium brands can’t afford not to have.