We've developed the Lumina Pulse MVP as an alternative to classic media monitoring, media analysis, and communication insight companies, instead focusing on seeing the bigger picture. It’s designed to highlight trends, spot patterns and reveal the movements shaping markets. The idea was, that your classic media watch gives you coverage; Lumina Pulse gives you clarity. It should be simple, affordable and laser-focused on delivering what you actually need; insight, not noise. It should be easy to set up and get started in minutes. And fully customisable; pick the sources, decide the focus, provide the context and let the platform do the rest. The MVP is developed in close collaboration with a leading Danish design bureau to ensure it’s perfectly aligned with the needs of its core audience. Currently, and technically, it’s a piece of intelligent software, combined with AI and a lot of media APIs, and of course some clever code tying it all together. The goal was to develop this MVP into Lumina Pulse; a simple, AI-powered SaaS platform for anyone who wants to keep a close eye on trends, companies or products across open-web media.