The idea behind Koréil was first born in 1998, we just didn’t quite know it yet. As a young girl, our founder and creative director Katarina watched her mother start, and run three jewelry stores from ground up. Her mother was responsible for sourcing all of the jewelry, decorating each of the individual stores (yes, this was way before e-commerce times!) and even customer service and everything in between.
Witnessing her mother design the most beautiful jewelry pieces, Katarina was mesmerised by every single product and felt inspired by her vision, creativity and resilience. Since spending her early days at her mom’s boutiques after school, on the weekends and even during holidays, Katarina's dream has been to carry on the vision. Fast forward a lot of years later in December of 2021, Katarina had decided to finally gather all of her courage and start the jewelry business of my dreams. Her mother showed her that us women truly can do it all and the strength she modeled for Katarina is something she still rely on when making decisions within Koréil.
Having spent so much of her childhood around jewelry, Katarina was learning and absorbing very quickly. This time has helped her tremendously when creating Koréil, as it has taught her how to design high quality, beautiful products that will last through wear.
Something that deeply stuck with Katarina was how transformative jewelry was for the women wearing it. She absolutely loved seeing them walk in one of the stores and leave with a smile, loving how they look and how these stunning jewelry pieces made them feel. This feeling is so ingrained in Katarina's memory, that she knew she wanted Koréil to offer that same feeling to their customers.
Our main goal at Koréil is to offer you quality pieces that are long-lasting, fairly priced and that will become absolute staples in your growing jewelry-collection. We want you to be able to reach for whichever Koréil piece of jewelry you are feeling that day, and not have to worry if it’ll suit your outfit. We want you to be able to wear your jewelry all day long, and know it won’t tarnish, fade, react to sweat or when in contact with water. Koréil jewelry is made with small batches and because it is made with high-grade stainless steel, it contains insignificant amount of carbon, making it a much better choice for the environment than most other jewelry brands.
Our packaging is 100% eco-friendly, from the jewelry boxes, to the jewelry pouches, bubble mailers and even shipping labels!
Most importantly, we want you to feel beautiful, empowered, confident - because you deserve it. Every single woman does. We hope that Koréil jewelry will make you fall in love with gold jewelry all over again.
Much love,
Koréil Jewelry team