Nordic Data Resources is a leading online data provider, well established in all the Nordic markets after a successful market launch in Q4 2015. We have run more than 1000 campaigns with 100 media agencies in our first 18 months, which generated revenue of € 0,5 million in 2016. We have a monthly run rate of more than € 100 k, which will increase significantly moving forward, particularly when we have globally launched our data.
1) PRODUCT
We have developed a scalable, full-reach consumer classification online audience data suite, available for any programmatic platform and digital channel. We specialize in geo-targeting and consumer classification data to reach the entire population. Our data provide a unique way of targeting audiences in a safe and reliable way, available for both buy-side and sell-side, as well as data exchanges and DMPs.
Please look at our video presenting the consumer classification audience data; https://vimeo.com/193398498.
2) REVENUE MODEL
We distribute our data through programmatic trading platforms and data exchanges to advertisers/agencies (buy-side) and publishers (sell-side). Our revenue is driven by ad impressions using our data to target more effectively. We offer CPM based pricing model in the programmatic platforms, as well as a monthly fixed DMP agreement (recurring revenue model)
3) STRONG MARKET GROWTH / CUSTOMERS
The data market is driven by the strong growth in the programmatic buying of ads on the internet, mobile, and soon TV. It’s the best-performing sector in the ad industry (40% growth in 2016). Our market is both the media buyer and the publishers;
Agency customers / buy-side
We have run more than 1000 campaigns with 100 agencies and all of the global media agency groups in the Nordic countries. See more about our Buy Side offering; http://nordicdataresources.com/agencies/
Publisher customers / sell side
We launched our audiences in the Publisher market in Q1 and are now starting up with leading Nordic publishers, both broadcasters and online publishers. See more; http://nordicdataresources.com/publishers/
4) GLOBAL PARTNERSHIPS
We work closely with global players in the online data /programmatic advertising industry, who have established platforms, infrastructure, and customer bases, which helps us to scale our business. We have focused on this since we started and have many great partners like Oracle, MediaMath, Google, Experian, Adform, Semasio, InsightOne, Digital Element, and son. You can see more on http://nordicdataresources.com/platforms/
5) SCALABLE BUSINESS MODEL
Data is the new gold on the internet and represents a strong growth area, growing together with programmatic trading's 30-40% market share. It is predicted that programmatic buying and selling will soon and completely take over the ad market. We have built a global distribution from day one with the leading data exchanges and programmatic trading platforms, so we have a very scalable business and revenue model.
We have successfully launched our data in the Nordic markets and are now launched in Germany. Nordic Data Resources has an international "Go to Market" strategy where we plan to globally launch our data in the next 3-9 months. We are able to do this since we have a global audience data set and distribution partners, the key job is to make trading desks and media agencies aware of the existence and great value. As soon as they have tested the data, they can measure their performance, which drives the use of more data.
6) EXPERIENCED FOUNDER/MANAGEMENT TEAM
We are a founding team of 19 internet veterans, and all of us have long internet and online advertising experience. See http://nordicdataresources.com/about/ for the team overview. All in all, the founding team has a total of 150 years of Internet/advertising/data background;