Coming from e-commerce, D2C brands or performance marketing? Let’s build SYSTUM together.

Equipment built for the extremes

SYSTUM is a Copenhagen-based startup making equipment for expeditions, travel and life outdoors. We specialize in hardcases built for unforgiving conditions, made for photographers, hunters, rescue teams, military and anyone who needs to protect gear that matters.

Where we are today

SYSTUM is early, but not starting from scratch.

We’re a small, family-owned company, and so far our focus has been on building a strong brand. We have products on the market, a registered trademark, consumer customers and growing interest from professional buyers. The feedback on our products and brand has been overwhelmingly positive, and the market for outdoor and expedition equipment keeps growing.

We have a workshop and storage space in Nordhavn, where we build and test products, create content and show our gear to customers. Day to day, we mostly work remotely, with the ambition of growing into a proper office space as the company grows.

But we’ll be honest. The commercial side is not our strength. We know how to build a brand and make great products. We don’t yet know how to turn that into steady, scalable sales. That’s the missing piece.

Who this is for

Not an employee role. A partner position with equity and responsibility from day one.

We’re looking for someone who sees the potential in SYSTUM and has the skills we don’t. You might be an e-commerce operator, a growth marketer or someone who has helped build a D2C brand. Most importantly, you want to build a company, not just take a job. You’ll lead the commercial side of SYSTUM:

• Setting up and running paid advertising on Meta and Google

• Building the sales and marketing strategy

• Developing and managing email marketing campaigns and automated flows

• Analysing performance and optimising campaigns to drive conversions and sales

• Developing B2B sales and retail partnerships

• Working with pricing, campaigns and product launches

You don’t need to know anything about hardcases or outdoor equipment. That part you’ll pick up along the way.

What I bring

I’m William, co-founder of SYSTUM, and I live and breathe this company. My background is in innovation and entrepreneurship, and today I cover a broad range of roles, from product development and supplier relationships to customers and day-to-day operations.

Covering that much means there are areas where I’m not an expert, and that’s exactly why I’m looking for a partner. I’d love to work with someone who sees the same potential in SYSTUM as I do. Someone I can learn from and build something bigger with. Responsibilities will be divided around our strengths.

The setup

• Genuine partner position with meaningful equity, based on experience, commitment and responsibilities

• Unpaid at this stage

• Mostly remote, with our workshop in Nordhavn as a base. 

• Ideally based in or around Copenhagen

• Open to starting alongside your current work, with a shared ambition to go full-time as traction grows

If you’re interested, please send us a short introduction about yourself by email.