Product Marketing Lead

Salary Competitive

If you love taking a new feature to market, and turning it into something people actually understand and want, you'd rather build it yourself than write a brief about it, and AI is already how you work every single day - come join us!

Our teams are shipping crazy fast right now. New modules in weeks, months, not years. And we think we have the best product in the space. (No bias.)

Which means there's a LOT to talk about.

But talking about it isn't enough. Every new feature needs to be turned into something a busy operator gets in two seconds. Why should I care? What does it fix for me? How does it fit with everything else?

That's the job. Owning that, all of it. Making sure the product, sales, CS and marketing all tell the same simple story. And building the system so it reaches our own team, our customers and the market - without anyone telling you what to do next.

If you want to be the person who leads All Gravy's product marketing, keep reading!

🥞 The mission

All Gravy is the frontline operating system. One platform for comms, learning, engagement, operations and scheduling, with built-in AI. Think WhatsApp meets Duolingo meets Claude for frontline workers. Used daily by 350+ brands like GAIL's, Dishoom, 7-Eleven, and Honest Burgers.

We're growing 3x year-over-year, and the product is moving faster than ever. We need product marketing that keeps up.

🎯 The role

You own product marketing. Fully.

Nobody hands you a task list. You decide what releases matter most, what we say, how we say it, and what gets created. And then you build most of it yourself. Copywriting skills, good taste in graphic design, website savviness is needed.

🔥 What you'll do

Know our customers better than anyone. You dig into sales calls, customer interviews, reviews and our founders' heads. You know who we're for, and who we're not for.
Own positioning. You make the hard choices about what we stand for and what we leave out, so we stand out in the market.
Turn features into selling points. Product ships something new, you find the value in it and say it so simply a customer gets it in one line.
See the whole picture. Every feature is part of a bigger story. You know where it fits, who it's for and how to serve it.
Build the launch system. How big is this release? Who needs to know first? Sales, CS, customers, the market - you make sure it lands everywhere.
Keep every touchpoint telling the same story. Website, sales deck, ads, socials, in-app. If we built it, it's on the site - and ChatGPT, Gemini and Claude know about it too.
Drive adoption, not just launches. Product updates, changelog and in-app messaging, so customers actually use what we ship and stay longer.
Give sales and CS what they need. Messaging, one-pagers, demo flows, battlecards. Stuff they actually use.
Make the content. Landing pages, emails, explainer videos, clickable demos. Mostly you, with AI.

🧠 Who you are

You drive your own stuff. You pick your initiatives, set your priorities and run with it. We give you a goal, not a to-do list.
You're obsessed with simplicity. Fewer words, fewer features in the pitch, one clear message. You'll push for the simple version even when it's super hard to dig out.
You're fast. 80% in a day, ship it, make it better next week. You don't sit on things.
You're AI-first. AI is how you work, it does most of your work and you fine-tune the rest. You use it for research, as a sparring partner and to build. You code, you design, you generate. You max out your tokens, because you can't help it. The shift has already happened here - for example, we build our website in Webflow with the Claude MCP - so you can make changes to anything, in minutes, and publish a new version of the site 10 times per day.
You can write and you can sell. You find the one line that makes people go "oh, now I get it". In engaging English.
You get product marketing. Big plus if you’ve owned launches and positioning in B2B SaaS, and you always start with the customer, not the feature list.
You're the glue. You speak product with product, sales with sales, and get everyone running in the same direction.
You have an eye for design. Taste, detail, a feel for what looks good. Big plus.
You're excited about where this is going. The gap between an idea and getting it done is basically zero now. That should make you excited, not tired.

🚩 Probably not for you if

You do your best work when someone hands you clear structure and concrete projects.
You work the same way you did three years ago.
AI is something you use now and then, or something you're "starting to explore".
You've got 15-20 years in product marketing but AI hasn't really changed how you work. For us, the way you work beats the years on your CV.

📍 Practical

Copenhagen, Nørrebro. Hybrid.
Full-time.
You'll work closely with marketing (video, events, growth), product, sales, customer success and our founders.

Perks and benefits

This job comes with several perks and benefits

Free coffee / tea

Flexible working hours

Social gatherings

Free office snacks

Near public transit

Free friday beers

See all 17 benefits

Working at
All Gravy

See company profile

All Gravy: All the people stuff in one employee app - built for hospitality Hospitality is one of the largest employment sectors in Europe. It's also one of the most chaotic to operate. The average multi-site restaurant group or hotel brand manages hundreds of hourly workers across dozens of locations - none of whom sit at a desk, have a work email, or receive information through the same channel twice. The result is predictable. New starters show up on day one not knowing what to do. Training happens inconsistently, or not at all. Managers spend half their day answering the same questions on repeat. Communication happens in WhatsApp groups that the business doesn't own, can't audit, and can't control. Staff churn - already the highest of any industry, averaging 75% annually - gets worse. And operators have no way of knowing why. The tools that exist to solve this were built for office workers. They assume laptops, corporate email, and people who sit still. Hospitality doesn't work like that. All Gravy is the fix. We're a communications and learning app built specifically for multi-site hospitality operators - restaurant groups, hotel brands, contract caterers, quick-service chains. Our customers typically manage between 200 and 1,000 staff across multiple locations in the UK, Scandinavia, and Germany. The product gives operators one place to run everything people-related: Staff communications - a branded, structured feed that works like social media. Managers post to the right people by location, role, or team. Employees are notified. Everything is documented. No more WhatsApp chaos. Onboarding journeys - automated, role-specific sequences that start the moment a new hire is added to the system. They arrive on day one prepared, connected to the brand, and knowing what's expected of them. Training and learning - a full LMS designed for deskless workers, supporting both digital courses and in-person sessions, with attendance tracking, completion records, and automated reminders built in. Digital handbooks - a living, searchable library that employees access from their phone. Update once, everyone sees it instantly. No more outdated PDFs or laminated binders no one reads. AI assistant - trained on the operator's own content, not the internet. Employees get instant, accurate answers to questions about policies, procedures, and their role. Managers stop answering the same things over and over. The employee experience looks and feels like a social media app - because that's what people actually use. Adoption is high because the product meets people where they already are. The admin side is a web dashboard where operators build and manage everything centrally, with full visibility into engagement, training completion, onboarding progress, and team sentiment across every location. The problem is big. There are roughly 90 million deskless workers in Europe. Hospitality alone employs millions, with vacancy and churn rates that cost the sector billions in lost revenue every year. The tools available to operators haven't kept up with what the problem actually requires. The opportunity is clear. Operators who invest in their people's experience - making them feel informed, connected, and supported from day one - see measurably lower turnover, better training compliance, and lower management overhead. All Gravy makes that investment easy, scalable, and consistent across every location in a business. We've raised €5.8M+ to date, backed by Moonfire Ventures, Scale Capital, and a syndicate of angels including senior operators and investors from Google, Deliveroo, and Peakon. Our customers include some of the largest hospitality operators in Northern Europe. We're building the operating layer for the front-line hospitality workforce - the infrastructure that makes it possible to run a great team at scale, not just at one site, but across all of them.