Account Executive — JohTo Partners Oy

Remote (Finland) · Base + commission · Path to Sales Team Lead

About us

JohTo Partners Oy helps IT freelancers sell themselves more, and better. We were founded in 2024 and are self-funded — we're building this business profitably from day one, without outside capital.

We have just pivoted the business and since April, we have been focusing on a nieche: Helping IT freelancers to sell more. We interviewed more than 20 IT freelancers, shaped our flagship offering, "Pipeline 90", around what we learned, and have already sold more than 10 of our 12-week pilot coaching programs in under two months since launch. Our goal is to sell 30 more during 2027. The 10 pilots are set to start in the beginning of 2027.

Now we're looking for our first Account Executive to help us hit the sales target of 2027.

The role

The Account Executive owns new business sales for "Pipeline 90", our 12-week coaching program for IT freelancers. You'll run the full sales cycle — from first conversation to signed deal — using a sales process, playbook, and set of materials we've already built and proven in the market. A dedicated marketing person is building our brand awareness in the target group, so you'll have warm audience. And you won't be figuring out the selling side on your own either — our CEO, Johannes, will personally coach you in the role.

If you succeed here, there's a clear path to advancing into a Sales Team Lead position as the team grows.

Your responsibilities:

• Run the end-to-end sales process for "Pipeline 90", from qualified lead to closed deal

• Sell to our core target group: solo IT freelancers and micro-consulting firms in Finland

• Use and follow our existing sales process, playbook, and supporting materials

• Work closely with marketing to turn brand awareness and inbound interest into a healthy pipeline

• Hit and exceed our sales target: 30 new 12-week program sales during 2027

• Feed learnings from the field back into the sales process and playbook so they keep improving

What we're looking for

• Some sales experience, ideally as and SDR / AE in B2B and/or selling to freelancers or small businesses.

• Comfortable owning a full sales cycle and being accountable for a number

• Coachable — you'll be working closely with our CEO, Johannes, throughout, especially early on

• Organized and process-driven — you follow a system and help sharpen it, rather than improvising

• Fluent in Finnish and English

• It's a big plus if you have been a competitive athlete with clear goals

What we offer

• On-target earnings of €3,500–5,500/month

• Equity program, targeting a 1-5% ownership stake

• A proven sales process — you're set up to sell, not building the system from scratch. The average sales cycle according to data is 15 days 6 hours. Shortest was less than 24 hours from cold call.

• Best sales tools in the market: Clevenio for prospecting, Pipedrive as CRM, Fireflies as notetaker and Claude integrated into everything to utilize AI as much as possible in your sales work.

• Hands-on coaching from our CEO, Johannes, an experienced B2B sales coach

• Marketing support from day one — a dedicated marketing person building our brand in the target group

• A real growth path: strong performance opens the door to a Sales Team Lead role

• Join at a proven stage — 10+ programs already sold to real customers, not a cold start

Our Team

• Johanna Kalliomäki is a B2B sales and coach expert, who has build businesses and pipelines from scratch. Johanna will work as the Lead Sales Coach, being responsible for the delivery of the service that you are selling.

• Johannes Torppa is a serial entrepreneur and B2B sales expert who has “failed more times than many have even tried”. Now he’s starting to get the hang of how to sell and build businesses. Johannes will work as the CEO of the company and he will be coaching you personally to help you thrive in your position.

• Peitsa Immonen is a hands on marketing expert who thrives in challenging situations where outside of the box thinking is needed. Peitsa will work as the CGO of the company and he will make sure that the customers you outreach to already know our brand and value promise.

Our Mindset

• Our targets are high. We are looking to scale this business fast. This means long days, hard work and commitment.

• We hate average. We wan’t to be the best in the world at what we do. But don’t mix incomplete with average. In order to be the best, you have to start with incomplete and work your way to perfection.

• Come as you are. In order to fulfill your true potential, you are allowed to be exactly how you want to be. No need to suit up. No need to hide your accent. You can even enjoy playing padel if you want and we won’t judge. We want to create a psychologically safe environment for everyone to flourish in.

Practicalities

Applications go through The Hub. In your application, briefly explain why you're the right fit for this role, and highlight your sales track record.