Lead Sales Coach — JohTo Partners Oy Remote (Finland)

• Growing from part-time into full-time role

• Equity program

• Path to partnership

About us

JohTo Partners Oy helps IT freelancers sell themselves more, and better.

Founded in 2024, we're self-funded and profitable from day one. In April 2026, we pivoted from a one-person operation to a scalable business model. Since then, we've interviewed 20+ IT freelancers, rebuilt our offering around what we learned, and started closing deals with this ideal customer profile — currently at one deal per week.

Our goal: 10 deals by the end of autumn 2026, and a 12-week coaching program launching January 2027.

Now we're hiring our first employee — and potential future partner — to help build it.

The role

The Lead Sales Coach owns the delivery of our 12-week coaching program and serves as the main point of contact for our clients. Before the program launches, you'll work with us to build out the program's details from the ground up. You won't be doing this alone: we'll collaborate closely throughout, but you'll be the one clients see and work with directly. Over time, the role's focus will shift from delivering the program toward broader responsibility — building and leading a team, and helping shape the direction of the company.

Your responsibilities:

• Design the details of the 12-week coaching program together with us before January 2027

• Deliver the program and act as the main client contact throughout

• Recruit new coaches and manage them as the team grows

• Sell to new clients

• Actively contribute to product development — continuously improving the program and methodology

What we're looking for

• At least 5 years of experience selling IT consulting or IT expert services

• Coaching experience, with a track record of developing people

• Ability to build and follow processes and systems — you systematize rather than improvise

• An independent, ownership-driven mindset

• Fluent in Finnish and English

• It’s a big plus if you: know how to sell products

What we offer

• 3000 - 5,000 €/month salary

• Equity program, targeting a 1–10% ownership stake

• A real path to becoming a partner or even a co-founder in the company — this isn't just a title, it's a goal we're building toward together

• The chance to build a coaching program from scratch and see its impact directly with clients

• Fully remote — no on-site requirement. We may open an office in Helsinki down the line, but it's not a condition of the role

• Close collaboration with the founders — you won't be doing this on your own

Our team

• Johannes Torppa is a serial entrepreneur and B2B sales expert who has “failed more times than many have even tried”. Now he’s starting to get the hang of how to sell and build businesses. Johannes will work as the CEO of the company.

• Peitsa Immonen is a marketing genius who thrives in challenging situations where outside of the box thinking is needed. Peitsa will work as the CGO of the company.

Our mindset

• Our targets are high. We are looking to scale this business fast. This means long days, hard work and commitment.

• We hate average. We wan’t to be the best in the world at what we do. But don’t mix incomplete with average. In order to be the best, you have to start with incomplete and work your way to perfection.

• Come as you are. In order to fulfill your true potential, you are allowed to be exactly how you want to be. No need to suit up. No need to hide your accent. You can even enjoy playing padel if you want and we won’t judge. We want to create a psychologically safe environment for everyone to flourish in.

Practicalities

Applications go through The Hub. In your application, briefly explain why you're the right fit for this role, and highlight your experience in IT consulting sales and coaching.