Founding Growth Lead - AI-Native B2B Marketing

Salary Unpaid
Equity To be negotiated

Juris is building AI-native software for legal and compliance work.

We are looking for a Founding Growth Lead to build the marketing and demand generation engine around Juris from the ground up.

This is an early, equity-based founding-team role for someone who combines strong B2B marketing fundamentals with the ability to use AI to move dramatically faster.


The role

You will work closely with the founders to create awareness, trust, leads, and commercial momentum.

This is a hands-on role. We need someone who can think strategically, write clearly, build quickly, and ship campaigns without needing a large team.


You will help Juris:

  • define and sharpen ICPs and customer segments

  • build targeted lead and account lists

  • create outbound and nurture campaigns

  • improve the website, landing pages, and conversion flows

  • write blog posts, guides, LinkedIn content, and thought leadership

  • use AI to research markets, generate campaign ideas, draft content, enrich lists, and automate repetitive workflows

  • test messaging across different buyer groups

  • create a repeatable publishing and campaign rhythm

  • track what generates qualified interest and customer conversations


The goal is to build a practical, AI-enabled growth machine for a trust-heavy B2B market.


We think you’ll be a fit if you

  • have strong B2B marketing instincts

  • can write sharp, credible copy for professional buyers

  • understand positioning, messaging, campaigns, funnels, and conversion

  • know how to use AI tools to multiply output

  • are comfortable building lead lists, campaigns, landing pages, and content systems

  • can move between strategy and hands-on execution

  • are structured, fast, and self-directed

  • are interested in AI, legal tech, compliance, and professional services


You might come from B2B SaaS, legal tech, regtech, compliance tech, AI tooling, professional services marketing, startup growth, demand generation, content marketing, or founder-led sales.


What success looks like

In the first phase, you will help build:

  • a clear ICP and messaging system

  • a sharper website and landing page structure

  • an AI-assisted lead list process

  • outbound campaign experiments

  • a blog/content system

  • a LinkedIn/content rhythm

  • simple tracking of leads, conversations, and qualified interest


This is not a role for someone who only wants to manage agencies or make strategy decks. We need someone who can build.

Perks and benefits

This job comes with several perks and benefits

Skill development
Skill development

Flexible working hours
Flexible working hours

Remote work allowed
Remote work allowed

Near public transit
Near public transit

Working at
Juris Legal

At Juris Legal, we believe the future of legal work is collaborative - people and AI working side by side. Our mission is to democratize law and create new possibilities for legal specialists. Based in Copenhagen, Denmark, we combine a human‑first design philosophy with responsible AI and rigorous legal knowledge to make legal guidance more accessible, dependable, and actionable. We’re building the foundation for a clearer, more capable legal experience for everyone who relies on it.

Read more about Juris Legal

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