Two platforms. 500,000+ users. The traffic is there. Help us convert!

Pinploy runs Handyhand (Denmark's largest marketplace for household help) and HappyHelper (recurring household services). We went from 24M to 139M DKK in yearly volume in two years. Together we're targeting 500M DKK in yearly volume by 2028.

The product works. The demand is real. Now we need someone who obsesses over the space between "user lands" and "user converts" — and makes that gap smaller, faster. 

You'll own conversion and activation across both platforms. Task creation flows, first bookings, first matches, landing pages, signup funnels every point where a visitor decides to act or bounce. You'll design experiments, pull your own data, run tests, and ship what works. You report directly to the CEO. No layers, no approval chains. 

What you'll own

• CRO across the full funnel — from landing page to task posted to task completed. You find the drops, build the hypotheses, run the tests, and ship what works.

• A/B testing and experimentation — you design rigorous experiments, interpret results correctly, and know when a test is actually done.

• Data-driven product input — you sit between growth and product. Your insights shape what we build next, not just what color the button is.

• International expansion playbook — we just opened the Netherlands. You'll help figure out what converts in a new market where nobody knows us yet.

• AI-assisted workflows — we use LLMs heavily across the team. You'll be expected to use AI tools to move faster, not as a novelty but as a default.

What we're looking for

• Experience with CRO in consumer-facing software — you've moved real metrics, not just run tests.

• Strong A/B testing methodology — you understand statistical significance, sample sizes, and when to kill a test early.

• Comfort working directly in or with product and engineering — you can spec a test clearly enough that a developer ships it in a day.

• Analytical instinct — you reach for the data before you reach for your opinion.

• Experience with a high-growth product (ideally marketplace, SaaS, or consumer platform).

• Fluent in English. Danish is a plus but not required.

Nice to have

• Experience with marketplace dynamics (two-sided supply/demand).

• Familiarity with tools like PostHog, Mixpanel, or similar product analytics platforms.

• Paid acquisition or lifecycle marketing experience alongside CRO.

• You've worked in or launched a product into a new market.

What we value

People who fix things before being asked. People who try the tool before debating whether it's worth trying. People who flag problems with a proposed solution attached. People who care more about the outcome than about who was right.

This probably isn't for you if:

• You prefer well-defined processes before you start.

• You need to fully agree with a decision before executing.

• You think A/B testing means changing headlines and waiting — not understanding user psychology and building real hypotheses.

• You see AI-assisted work as overhyped.

• You want a manager to tell you what to prioritize every Monday.

The setup

• Location: Copenhagen office.

• Team: You'll work directly with the CEO, CTO, three developers, and a UX researcher. ~10 people total.

• Stage: Profitable, growing fast, self-funded. 500,000+ users in Denmark, freshly launched in the Netherlands.

• Stack context: You won't be writing code, but you'll work closely with people who do — in Angular, Node.js, and React Native.