Plinto who?

Plinto is an SaaS startup in Copenhagen building an AI-powered platform for financial controlling. We help CFOs and finance teams cut manual work and detect errors early and improve profitability by identifying cost leakages and inefficiencies.

The result? Less firefighting. More control. Better decisions and stronger margins.

Plinto was founded by Jakob Nielsen (CEO), Sebastian Rehnby (CPTO), and Nermina Ostojic (CCO), who have worked together for 10+ years in high-growth startups (Podio, Peakon) and global enterprises (Workday, Citrix). Now we’re building Plinto and looking for our first commercial hire.

The Role

We’re looking for a Founding Sales Executive to join the founding team and help us turn early interest into scalable growth. This isn’t a standard quota-carrying sales role - you’ll be building the sales motion together with us. You’ll run the full sales cycle from prospecting to closing, while feeding insights back into our product, go-to-market, and strategy.

If you thrive in a startup environment, enjoy selling to CFOs and finance leaders, and want to help build a company from the ground up, this is for you.

What you’ll do

• Own the full sales cycle: Prospecting, discovery, demos, negotiation, and closing

• Engage CFOs, controllers, and finance teams in consultative conversations, building business cases and showing ROI

• Generate your own pipeline through outbound, networking, and events (with support from the founders)

• Partner with the founders to refine messaging and pricing strategy

• Capture customer feedback and influence product roadmap and GTM strategy

• Help shape our sales playbook, CRM processes, and early sales culture

  
  

Your experience

• Several years of B2B sales experience, including winning new business in the Nordics

• Fluency in English and Danish

• Experience selling to finance leaders (CFOs, controllers, finance ops) strongly preferred

• Comfortable running full-cycle sales without SDR support

• Consultative selling style: Able to translate product features into financial impact and ROI

• Excellent communication and storytelling skills, credible with executive buyers

• Bonus: Knowledge of financial processes, ERP systems, and/or compliance workflows

  
  

Why join us

• Opportunity to join at the ground floor of a high-potential SaaS startup

• Direct collaboration with founders and influence on product, sales motion, and strategy

• Competitive compensation (salary + commission + equity)

• Fast career growth opportunities as we scale our commercial team

• A chance to shape not only Plinto’s growth but the future of financial controlling with AI