Two platforms. 500,000+ users. The traffic is there. Help us convert!

Pinploy runs Handyhand (Denmark's largest marketplace for household help) and HappyHelper (recurring household services). We went from 24M to 139M DKK in yearly volume in two years. Together we're targeting 500M DKK in yearly volume by 2028.

The product works. The demand is real. Now we need someone who obsesses over the space between "user lands" and "user converts" — and makes that gap smaller, faster. 

You'll own conversion and activation across both platforms. Task creation flows, first bookings, first matches, landing pages, signup funnels every point where a visitor decides to act or bounce. You'll design experiments, pull your own data, run tests, and ship what works. You report directly to the CEO. No layers, no approval chains. 

The setup 

Location: Copenhagen office. 

Team: You'll work directly with the CEO, three developers, a UX researcher, and a marketer. ~10 people total. 

Your lane: You sit between marketing and product. You collaborate with both, but conversion experimentation is yours. 

Stage: Profitable, growing fast, self-funded. 500,000+ users in Denmark, recently launched in the Netherlands. 

Stack context: You won't write production code, but you'll work closely with people who do in Angular, Node.js, and React Native. You'll live in PostHog, SQL, and whatever experimentation tools get the job done. 

What you'll own 

• Activation & conversion across both platforms — find where users drop off in task creation, booking, and matching flows. Build hypotheses, run experiments, ship improvements. 

• A/B testing and experimentation — you design rigorous tests, interpret results correctly, and know when to kill, scale, or iterate. You maintain a rolling experimentation roadmap - you decide what to test next. 

• Data and analytics — you write SQL, work in PostHog and GA4, and pull your own answers. You don't wait for someone to build you a dashboard. 

• Landing page and funnel optimization — you own how entry points perform for both organic and paid traffic. You can build or edit pages without needing a developer every time. 

• Light paid optimization — you don't own acquisition, but you make sure paid traffic actually converts. Retargeting, landing page performance for ad campaigns, conversion tracking. 

• Product input from the conversion layer - your experiments and data shape what we build. You sit close enough to product and engineering to spec a test that ships in a day. 

• AI-assisted workflows we use LLMs heavily across the team. You'll use AI tools to move faster as a default, not a novelty. 

How this role fits 

You won't write production code — but you'll work tag managers, build landing pages, write SQL, and configure experimentation tools on your own. You'll collaborate closely with developers when tests need to go deeper. 

Someone else owns acquisition and brand. Someone else owns UX research. Your lane starts where traffic arrives and ends where users convert - and you own everything in between. You find the lever and pull it. 

We value people who fix things before being asked. People who try the tool before debating whether it's worth trying. People who flag problems with a proposed solution attached. People who care more about the outcome than about who was right. This probably isn't for you if you prefer well-defined processes before you start. 

What we're looking for 

• You've run conversion experiments at a marketplace, SaaS, or consumer platform — and moved real metrics, not just run tests. 

• Strong A/B testing methodology — statistical significance, sample sizes, when to kill a test, when to let it run. 

• Fluent in PostHog, Amplitude, Mixpanel, or similar product analytics. GA4 and tag managers are second nature. 

• You write SQL to answer your own questions. You don't file a ticket and wait. 

• You can spec a test clearly enough that a developer ships it in a day — or you handle it yourself when no dev is needed. 

• Analytical instinct — you reach for data before you reach for your opinion. 

• AI-fluent — you use LLMs as part of how you work, not as something you're evaluating. 

• Fluent in English. Danish is a plus but not required. 

Nice to have 

• Experience with marketplace dynamics (two-sided supply/demand). 

• Paid acquisition or lifecycle marketing experience alongside CRO. 

• You've worked across multiple products or platforms simultaneously. 

• Experience helping a product enter a new market (we recently launched in the Netherlands).