Who is Understory?

Understory is a vertical-focused software platform built for experience businesses, from kayaking tours to cooking classes. Our operating system helps creators manage operations, grow bookings, accept payments, and run their business with clarity and less stress.

We move fast, iterate quickly, and expect everyone to bring proactive solutions every day. You’ll learn faster here than almost anywhere else because the challenges are real and the pace is high. This isn’t about clocking in and out – the right candidate will receive a lot of trust and flexibility, and it’s all about building something that matters to creators around the world.

We recently raised a €12M Series A and are scaling fast. With customers in 10+ countries and a growing presence in the US, our focus is global, our ambition is high, and our team is fully committed to becoming the go-to platform for experience creators worldwide.

About the Role

As our SDR for Sweden, you’ll focus on the Swedish market, generating qualified leads and building relationships with potential customers for our Account Executives. You’ll contribute directly to revenue growth in Sweden, provide insights into local market dynamics, and support the sales team in refining outreach strategies.

You’ll research and connect with experience providers, from tours and classes to events and local activities, and turn conversations into booked meetings. You’ll also provide feedback to product and marketing teams and help optimize our processes for the Swedish market.

What You’ll Do

• Identify and research potential customers (experience providers, venues, activity operators) in Sweden

• Reach out via calls, email, and LinkedIn to introduce Understory’s value

• Qualify leads and schedule meetings for Account Executives

• Maintain accurate lead and prospect data in the CRM; track progress and report insights

• Share learnings about the Swedish market, including local trends, competitor activity, and cultural preferences

• Collaborate with marketing and product teams to refine messaging and support growth

What We’re Looking For

• Fluency in Swedish and English (written & spoken)

• Strong communication and outreach skills; proactive and well-organized

• Cultural sensitivity and ability to adapt pitches to the Swedish market

• Passion for experiences, travel, and the experience economy

• Self-starter who thrives in a fast-moving startup environment

Nice to Have

• Network within the tourism, travel, or events industries in Sweden

• Familiarity with experience-booking platforms, hospitality, or SaaS

• Experience with CRM tools (e.g., HubSpot, Guava, Gong)

Why You’ll Thrive at Understory

• Join a small, ambitious team where your insights directly impact pipeline growth in Sweden

• Work in a collaborative environment with autonomy, trust, and flexibility

• Learn fast and grow fast – the challenges are real, and the pace is high

• Be part of a mission-driven company redefining the experience industry worldwide

Start Date & Application

We review applications on a rolling basis and will hire as soon as we find the right person.

Preferred start date: ASAP

If you have any questions about the role or the process, feel free to reach out to Hugo at hugo@understory.io.