Build the market for AI visibility

AI is changing how companies are discovered.

Customers no longer just search — they ask. Tools like ChatGPT, Gemini, Copilot, and Perplexity increasingly decide which companies appear in answers, recommendations, and buying journeys.

If a brand isn’t mentioned, it effectively doesn’t exist.

3RD helps companies become the ones AI talks about.

The platform measures how AI systems describe and recommend brands, benchmarks performance against competitors, and identifies the exact actions needed to improve visibility in generative engines.

3RD combines advanced AI visibility analytics with hands-on strategic collaboration, helping organizations move from insight to execution in the age of AI discovery.

The team is small and ambitious, based in the heart of Copenhagen, with backgrounds from leading agencies, Google, and successful scaleups. The company is backed by international investors, including Google executives and well-known founders.

As the company grows, 3RD is hiring a Marketing Manager to help build awareness, generate demand, and shape how the market understands AI visibility.

This role combines hands-on digital marketing execution, category education, and growth experimentation — with direct collaboration with founders and the commercial team.

The Role

The Marketing Manager is responsible for building and running the digital marketing engine that drives awareness, pipeline, and category understanding.

The role covers the full digital marketing stack — from content and campaigns to marketing automation and performance tracking.

Because 3RD operates in a new category, marketing is not only about demand generation. It is also about educating the market and shaping the narrative around AI visibility and Generative Engine Optimization (GEO).

You will work closely with sales and leadership to ensure marketing drives measurable commercial outcomes.

Key Responsibilities

1. Demand Generation

Design and execute digital marketing initiatives that generate qualified pipeline.

Build and optimize campaigns across channels such as:

• LinkedIn

• Email and marketing automation

• Search

• Content marketing

• Events and webinars

Continuously test and refine campaigns based on performance data.

2. Category and Market Education

Help establish 3RD as a leading voice in the emerging field of AI visibility, and translate complex concepts like GEO and AI discovery into clear and compelling marketing narratives.

Develop content and campaigns that explain:

• How discovery is shifting from search to AI answers

• Why AI visibility matters for companies

• How organizations can adapt to the new landscape

3. Marketing Infrastructure

Own and optimize the marketing technology stack.

Manage and operate tools such as:

• CRM and marketing automation

• Analytics and attribution platforms

• Campaign management tools

• Content and publishing workflows

Ensure marketing activities are measurable and tied to pipeline creation.

4. Sales Collaboration

Work closely with the commercial team to improve pipeline generation and conversion.

Support sales with:

• Campaigns targeting key segments

• Marketing assets and case studies

• Event and workshop promotion

• Lead nurturing and qualification flows

Continuously align messaging with sales insights from the market.

5. Growth Experimentation

Operate with a test-and-learn mindset.

Run experiments across channels, formats, and messaging to identify scalable growth levers.

Help build repeatable marketing playbooks that can scale as the company grows.

Profile

You likely bring:

• Experience in a digital marketing or growth marketing role, ideally in SaaS, technology, agency, or startup environments

• Strong hands-on experience across multiple digital channels

• Experience in Lead Generation, Paid Ads and Asset Creation

• Familiarity with modern marketing tools and automation platforms

• A data-driven mindset with the ability to measure and optimize campaigns

• Comfort working independently and building structure in fast-moving environments

Experience with MarTech, AdTech, SEO/GEO, or AI-related categories is a plus but not required.

More important is the ability to translate complex topics into clear marketing narratives and drive measurable growth.

You Are

• A self-starter who takes ownership and moves quickly

• Comfortable working across both strategy and execution

• Curious about how AI is reshaping marketing and discovery

• Structured and analytical, but also creative in experimentation

• Energized by building something new

What Success Looks Like (First 4 Months)

• Established a clear marketing operating rhythm and campaign calendar

• Launched the first wave of digital campaigns driving inbound pipeline

• Implemented core marketing tools and performance tracking

• Created foundational content explaining AI visibility and GEO

• Built strong collaboration with sales around pipeline generation

Why Join 3RD

A fundamental shift in the internet is underway.

Search engines are being replaced by AI-generated answers. Those answers will determine which companies are discovered — and which disappear.

The companies that understand this shift first will define how markets evolve.

Joining 3RD means helping build a company at the center of that transformation.

You will be part of shaping a new category, a new marketing narrative, and a new way for brands to compete in the age of AI discovery.