At True Co., we’re on a mission to show the world why True Gum, True Dates and True Mints are the ultimate snacks. And we’re looking for a Brand & Communications Lead to join our Marketing Team for a 12-month maternity cover, starting 18 May 2026.

The role

You’ll be the one who makes sure people stop for just a second to actually read the caption, the title, the ad, etc. You’ll work hands on with SoMe management and influencer marketing. From creative communication to strategic marketing initiatives, you’ll sharpen and strengthen True Co.’s brand and drive awareness, so we can continue making a positive change on supermarket shelves around the world. 

You’ll report directly to our CMO, work closely with three great colleagues in our creative marketing team and manage external partners and freelancers. 

What you’ll do

• Own our external communication - crafting sharp, engaging copy and ensuring consistent brand communication across channels. 

• Lead SoMe planning, management and creative direction for our Instagram accounts (@truegum and @truedates) and LinkedIn - supported by our two graphic designers. You’ll be getting creative ideas, posting, answering DM’s and monitoring all activity.

• Drive influencer collaborations with our international distributors and external agencies. Including establishing contact with new agencies, shaping deals, organizing data and coordinating campaigns.

• Plan and execute marketing initiatives across online and offline channels in Denmark and internationally, such as events, brand collaborations and fairs. 

• Develop creative concepts for campaigns, activations, product launches and brand initiatives - staying on-brand while challenging conventions.

• Other tasks that could be yours: Meta ads, website updates, press releases, email marketing & newsletters.

What you’ll bring

We’re not looking for the longest CV - we’re looking for the right energy and skillset, which means that you:

• Are a skilled, creative copywriter (English is a must - Danish is a plus).

• Bring hands-on experience with SoMe management and content.

• Think strategically but love being hands-on.

• Feel comfortable taking the lead and coordinating to keep things moving and on track.

• Thrive in a small, agile team where ideas turn into action fast.

• Have experience within branding and communication.

• Experience with (micro) influencer campaigns and influencer seeding is a plus.

About True Co.

True Co. started as an experiment in a kitchen in 2017, creating plastic-free chewing gum. Today, we’re an international brand with True Gum, True Dates and True Mints sold in more than 30,000 stores across 40+ countries.

We’re a fast-moving FMCG scale-up, and we’ve grown every year since day one. In 2025, growth accelerated significantly following our international launch of True Dates. Today we are around 50 colleagues at our office and factory in Glostrup. We love eating lunch together, gathering around the coffee machine, going out and getting to know each other. And we hope you will too!

Practical details

• 12-month full-time maternity cover.

• Start date: Monday 18 May 2026 – with a 4 week overlap and handover with the current Brand & Communications Lead. (Alternative start could be 1 June)

• Location: Glostrup, Copenhagen.

• Apply by sending your CV and a short cover letter through The Hub.

• Application deadline: ASAP - Interviews will be held on an ongoing basis until we find the right candidate.