True Co. started as an experiment in a kitchen in 2017, creating plastic-free chewing gum. Today, we’re an international brand with True Gum, True Dates and True Mints sold in more than 30,000 stores across 40+ countries. We’re a fast-moving FMCG scale-up, and we’ve grown every year since day one. In 2025, growth accelerated significantly following our international launch of True Dates. Today we are around 50 colleagues at our office and factory in Glostrup.