Chief Marketing Officer (CMO)

Salary Competitive

Ready for your next big marketing challenge? 

Since 2016, Adversus has set out to become a market leader in sales acceleration. We operate in a space that demands high technical quality, flexibility, and strong commercial impact - and we have grown consistently by delivering exactly that.

Today, more than 60 colleagues work from our headquarters in Aarhus, supporting a fast-growing customer base across multiple markets. Our platform combines telecommunications, automation, and CRM functionality into a powerful all-in-one solution that enables data-driven sales performance. Ownership, product excellence, and user experience are at the core of everything we build.

We are now preparing the next phase of our company strategy.

This includes expanding our product portfolio, sharpening our positioning, and significantly scaling our commercial reach across our target markets. This is where the opportunity becomes truly exciting leading to us hiring our first Chief Marketing Officer (CMO).

For the right candidate this is a big opportunity to have a significant impact on Adversus building our whole new marketing organisation.


The role

The CMO will take full ownership of Adversus’ marketing activities and marketing organisation. 

This role is all about building what comes next. You will design and execute a scalable marketing strategy aligned with a sales-led commercial motion, ensuring marketing becomes a measurable and strategic revenue driver.

Your responsibilities include:

  • Execute Adversus’ marketing strategy, ensuring alignment with revenue targets and company strategy.

  • Own pipeline performance and build a scalable demand generation engine across inbound and outbound channels

  • Lead segmentation, ICP definition, positioning, and product marketing to strengthen differentiation and sales effectiveness

  • Establish strong marketing operations, performance tracking, and forecasting discipline in close collaboration with Sales and RevOps

  • Build and scale a high-performing marketing organisation with clear ownership, structure, and accountability


Success in This Role

Within the first 6–12 months, success will be measured by:

  • Building and structuring the marketing organisation to support the company strategy.

  • Growth in marketing-sourced pipeline contribution, with improved quality and conversion.

  • Improved win rates and reduced sales friction through better positioning and enablement.

  • A scalable campaign engine and a growing marketing organisation with clear ownership.


Who are we looking for

  • Senior marketing leadership experience in B2B SaaS and GTM.

  • Demonstrated success in building pipeline generation and demand creation systems that scale.

  • Proven ability to formalise business strategy into clear market positioning, messaging, and communication.

  • Strong product marketing capability and ability to drive measurable improvements in sales performance.

  • Experience implementing marketing operations, attribution, and lifecycle reporting standards.

  • Track record of building and leading teams, and working cross-functionally.

  • Analytical and commercially driven, with strong prioritisation and decision-making ability.


Why Join Adversus

  • Competitive salary package

  • Opportunity to build the marketing function from the foundation and scale it into a mature organisation.

  • Executive ownership of marketing and direct influence on growth strategy.

  • Collaboration with an experienced leadership team and a strategy plan.

  • A product with strong market relevance and significant potential in European markets.


Application

To apply, submit your CV or LinkedIn profile along with a short note describing your relevant experience and why the role is of interest.

For more information or questions please contact us at krk@adversus.io

Perks and benefits

This job comes with several perks and benefits

Free coffee / tea
Free coffee / tea

Near public transit
Near public transit

Social gatherings
Social gatherings

Free office snacks
Free office snacks

Pension plan
Pension plan

Free friday beers
Free friday beers

See all 14 benefits

Working at
Adversus

We are developing innovative software solutions for modern sales organizations, helping our clients reach the right people, at the right time at minimal effort - and thereby maximizing the use of time and resources. Our cloud-based platform is used by several enterprises in Denmark, and we are working hard to provision the system as a global SaaS platform.

Read more about Adversus

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