Head of Sales Enablement

Salary Competitive

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Most sales teams get enablement wrong. Generic onboarding that takes forever. Playbooks nobody reads. Coaching calls that feel like performance reviews.

We're building something different: an enablement engine that actually makes sellers better, faster.
Real coaching, state of the art tools, clear methods (SPIN + MEDPICC), and a team that moves fast.

If you'd rather run a roleplay than another strategy deck, keep reading.

🥞 The mission

All Gravy is the frontline operating system.
One platform for everything from comms to learning to handbooks and checklists with built-in AI. Think Instagram meets Duolingo for frontline workers.
Used daily by brands like GAIL's, Dishoom, 7-Eleven, and Honest Burgers.

We're growing 3x year-over-year, backed by Moonfire, Scale Capital, and operators who've built billion-dollar companies. We just closed fresh funding. We're hiring, scaling fast, and the best is yet to come. 🚀

🎯 The role

Lead our SDRs and SMB AEs (12-15 people when fully staffed) across all markets
SDR's own meetings booked and accepted. Qualified pipeline that converts
SMB AE's are quota-carrying and own revenue from first call to close
You're accountable for both: meeting quality AND revenue

Role split:

65% enablement & coaching: onboarding, playbooks, call coaching, roleplays, ramp plans
35% execution & operations: weekly cadence, pipeline hygiene, forecast accuracy, performance management

🧠 What you'll build

Onboarding that ramps fast. 30/60/90 plans with clear gates and proof sellers can actually sell.
Playbooks that get used. Talk tracks, objection handling, qualification standards that are enforced.
Weekly coaching from real calls. Clear feedback and clear next reps (no fluff, no theory)
SPIN and MEDPICC execution. Not slides, but checklists, stage criteria, and coaching in every deal review.
Modern enablement stack. AI-powered call recording, automated drills, coach from real moments.
Tight operating rhythm. Clean pipeline, clean next steps, clean handoffs. Zero sloppiness.

👋 You'll thrive here if you

Have 3+ years leading SDR teams and/or SMB AE's, and you've owned enablement, onboarding, and training
Can prove you made teams better: faster ramp time, higher conversion, or improved quota attainment. With numbers!
Own outcomes, not just activity. You care about meetings that convert and revenue that closes.
Lead with high standards and higher care. You push people because you believe in them.
Build culture intentionally. Great teams are built through clarity, values, and daily reinforcement.
Love the craft of coaching. Listening to calls, spotting patterns, giving reps coaching that sticks.
Speak excellent English (we work across Nordics, UK, and beyond).

⚡ How we sell (the unfair advantages)

Modern coaching stack. AI-powered call analysis and automated practice tools
Clear methods and deal discipline. SPIN for discovery, MEDPICC for qualification and close.
Enforced, not optional.
A product that frontline teams actually love. Our sellers aren't pushing, they're pulling interested buyers through.
Leadership you can trust. High support, high standards, no politics.

📈 Where this goes

6 months: You've built the enablement engine. Onboarding is fast, playbooks are used, coaching is embedded, and your team is hitting numbers.

12 months: You're scaling the model. New markets, new segments, new sellers. The machine works without you babysitting it.

Beyond: This role grows with the company. Whatever matches your ambition and our growth trajectory.

💎 Perks & vibes

A tight, kind, ambitious team that likes winning (and lunch).
High-pace, high-trust environment with ex-founders and scale-up pros.
Autonomy, coaching, and room to experiment.
Snacks & beers (mainly on Fridays 😉) and a stocked fridge.
Team events — socials, offsites, padel, and the occasional wine tasting.
Learning culture — we practice feedback and give you responsibility so you can grow fast.

🙌 Ready to own it?

If you want to lead a team, build the enablement engine from scratch, and make sellers genuinely better every week: apply.

Bonus points if you include your favourite coaching win story in your application. What changed? How did you know it worked? What would you do differently now?

We're 40 people today. Come grow with us. 💥

Perks and benefits

This job comes with several perks and benefits

Free coffee / tea

Flexible working hours

Social gatherings

Free office snacks

Near public transit

Free friday beers

See all 17 benefits

Working at
All Gravy

See company profile

All Gravy: All the people stuff in one employee app - built for hospitality Hospitality is one of the largest employment sectors in Europe. It's also one of the most chaotic to operate. The average multi-site restaurant group or hotel brand manages hundreds of hourly workers across dozens of locations - none of whom sit at a desk, have a work email, or receive information through the same channel twice. The result is predictable. New starters show up on day one not knowing what to do. Training happens inconsistently, or not at all. Managers spend half their day answering the same questions on repeat. Communication happens in WhatsApp groups that the business doesn't own, can't audit, and can't control. Staff churn - already the highest of any industry, averaging 75% annually - gets worse. And operators have no way of knowing why. The tools that exist to solve this were built for office workers. They assume laptops, corporate email, and people who sit still. Hospitality doesn't work like that. All Gravy is the fix. We're a communications and learning app built specifically for multi-site hospitality operators - restaurant groups, hotel brands, contract caterers, quick-service chains. Our customers typically manage between 200 and 1,000 staff across multiple locations in the UK, Scandinavia, and Germany. The product gives operators one place to run everything people-related: Staff communications - a branded, structured feed that works like social media. Managers post to the right people by location, role, or team. Employees are notified. Everything is documented. No more WhatsApp chaos. Onboarding journeys - automated, role-specific sequences that start the moment a new hire is added to the system. They arrive on day one prepared, connected to the brand, and knowing what's expected of them. Training and learning - a full LMS designed for deskless workers, supporting both digital courses and in-person sessions, with attendance tracking, completion records, and automated reminders built in. Digital handbooks - a living, searchable library that employees access from their phone. Update once, everyone sees it instantly. No more outdated PDFs or laminated binders no one reads. AI assistant - trained on the operator's own content, not the internet. Employees get instant, accurate answers to questions about policies, procedures, and their role. Managers stop answering the same things over and over. The employee experience looks and feels like a social media app - because that's what people actually use. Adoption is high because the product meets people where they already are. The admin side is a web dashboard where operators build and manage everything centrally, with full visibility into engagement, training completion, onboarding progress, and team sentiment across every location. The problem is big. There are roughly 90 million deskless workers in Europe. Hospitality alone employs millions, with vacancy and churn rates that cost the sector billions in lost revenue every year. The tools available to operators haven't kept up with what the problem actually requires. The opportunity is clear. Operators who invest in their people's experience - making them feel informed, connected, and supported from day one - see measurably lower turnover, better training compliance, and lower management overhead. All Gravy makes that investment easy, scalable, and consistent across every location in a business. We've raised €5.8M+ to date, backed by Moonfire Ventures, Scale Capital, and a syndicate of angels including senior operators and investors from Google, Deliveroo, and Peakon. Our customers include some of the largest hospitality operators in Northern Europe. We're building the operating layer for the front-line hospitality workforce - the infrastructure that makes it possible to run a great team at scale, not just at one site, but across all of them.