Vivino is the world’s largest online wine marketplace and the most downloaded wine app globally. A shared mission drives us: to make wine accessible to everyone. We are a community of millions, connecting people with the wines they love. As we enter our next growth phase, we seek a Head of Campaign Planning to lead the planning, prioritization, and delivery of high-impact campaigns globally, ensuring our commercial ambition is matched by operational excellence. 

Leadership of the Global Campaign Planning function, autonomy with a clear mandate, and the opportunity to grow the discipline

You will join Vivino’s Media Operations team, the engine room that oversees the planning, development, and delivery of campaigns across all regions. Our mission is to bring structure and excellence to Vivino’s global campaigns, ensuring they are commercially potent, user-centric, and executed with precision. As the Head of Campaign Planning, you will oversee the global campaign calendar and the critical paths that bring it to life. You will balance the "art" of user engagement with the "science" of revenue goals, ensuring that our Commercial, Lifecycle, and Seasonal activities never compete, but instead amplify each other. You will unblock regional teams, lead the Campaign Managers, and serve as the central coordination point for Retail Media, Commerce, Product, and Design.

To be more specific, your responsibilities will include the following:

Global Campaign Strategy & Seasonality: You will drive end-to-end seasonal planning, from defining discount frameworks to segmenting the market. You will manage the critical paths for significant commercial moments and lead the intake process with Design and Operations to ensure timely and high-quality execution.

Calendar Management & Alignment: You will own the unified global calendar, ensuring alignment across Commerce, CRM, and regional teams. You will set seasonality guidelines to prevent overlap and ensure markets across Europe, APAC, and the Americas move in sync.

Leadership & Enablement: You will mentor and develop the Campaign Managers by establishing clear workflows, QA standards, and playbooks. You will be the team’s unblocker, streamlining processes to ensure daily trading campaigns run efficiently.

Performance & Collaboration: You will serve as the central link between Media, Commerce, and CRM, minimizing friction and ensuring seamless integration. You will align lifecycle journeys with commercial goals and report on key metrics, such as GMV, to determine which mechanics to scale or retire.

Assertive and supportive leader who brings structure

While we prefer not to confine anyone within rigid categories, we believe you will thrive and succeed in this position if you can effectively showcase your experience or aptitude in the various aspects outlined below.

You are a natural relationship builder who acts as a bridge between teams, capable of navigating a global organization with ease. You are comfortable taking the lead in a room of stakeholders, providing clear direction and negotiating priorities without compromising on commercial goals.

You bring a highly organized mindset to the role. Where others see complexity, you create order, ensuring that even the most ambitious global plans are executed with precision and predictability.

When the pressure mounts during peak trading seasons, you remain the steady hand that guides the team. You stay focused and solution-oriented, maintaining high momentum even when challenges arise. Finally, you are driven by logic. You look beyond surface-level results to understand the data, making decisions based on facts and critical analysis rather than relying solely on intuition.

Working at Vivino

Working at Vivino is challenging, fun, and rewarding. We have an incredible, multicultural, and international work culture where we take care of and look out for each other. We appreciate new ideas and encourage everyone to bring them to the table. We are not afraid to make mistakes as long as we take ownership, learn from them, and support one another in our continual improvement. We have a lot of fun at our weekly Friday bar, and Copenhagen's social committee hosts regular events.

Who are we?

TRUSTED BY MILLIONS TO DISCOVER AND BUY THE RIGHT WINE EVERY TIME

Vivino is the world's largest online wine marketplace and most downloaded wine app, powered by a community of millions. Vivino's unique wine shopping experience leverages community data to suggest personalized wine recommendations for each user. In addition to making wine discovery fun and effortless, Vivino is the best place for wine drinkers to buy wine. The Vivino app is available for download on Android and Apple devices.

We are a fast-paced, growing team with offices in San Francisco, California, and Copenhagen, Denmark. We also have teams worldwide in the UK, Netherlands, Italy, Spain, Germany, France, Ireland, Australia, and Hong Kong.

Our team is passionate about our core purpose - to empower people everywhere to enjoy wine to the fullest. We do that every day by building technology and leveraging data that puts the power back in the hands of the consumer. We do not see wine as a commodity but as an offering of a cultural experience that was once out of reach for many but is now open to everyone.

Commitment to diversity and inclusion

Vivino is an equal opportunity employer and prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin or ancestry, age, disability, marital status, veteran status, or other characteristics protected by applicable law.

Application deadline: January 6, 2026