By harnessing the power of technology and social behaviour, we have created a personalization-powered, community-driven e-commerce platform with more than 75 million community members. We aim to drive projects that focus on increasing purchases or desired user actions through email/push campaigns, and re-engage inactive users through targeted, value-based communications.

Be the Vivino go-to person for exciting topics like "Conversion Campaigns", "Braze & Automation", "MAU Growth", "Reactivation Strategy", and "Testing & Performance"
As we scale, we are laser-focused on professionalizing our user touchpoints. This role is pivotal to Vivino's evolution from a popular wine app to a fully-fledged global marketplace. You will be the go-to person for critical topics like Conversion Campaigns, Braze & Automation, MAU Growth, and Reactivation Strategy. Your core mission is to orchestrate the "right message, right time" philosophy across all channels—and just as importantly, deciding when not to communicate. You will lead the charge in shifting our setup from manual processes to sophisticated, scalable automation, balancing efforts to maximize revenue impact while protecting our subscriber base.

Furthermore, here is a description of your tasks and responsibilities:

• Lead projects designed to increase Monthly Active Users (MAU) and drive purchases. You will develop targeted, value-based communication strategies to reactivate dormant users and deepen engagement with those who have opted in

• Take ownership of our technical CRM setup. This includes building new automated journeys, setting up and optimizing the Braze catalogue, and testing new AI functions within the platform

• Champion the move from a highly manual setup to a more automated ecosystem. A key project will include managing the migration of transactional emails from SendGrid to Braze

• Ensure a cohesive user experience by coordinating messaging across Email, Push, and In-App channels. You will ensure that communication corresponds perfectly to where the user is in their journey

• Manage the execution of commerce and premium CRM support, including the handling of weekly automated send-outs

• Act as the guardian of our brand voice and visual identity in CRM, ensuring high quality in both design and written content across all templates and campaigns

Naturally curious and iterative — loves optimizing, testing, and learning
While we prefer not to confine anyone within rigid categories, we believe you will thrive and succeed in this position if you can effectively showcase your experience or aptitude in the various aspects outlined below.

You are a proactive and results-focused professional who takes genuine ownership of your work. You are energized by seeing your efforts translate into tangible business impact, always striving to optimize performance and reach new heights. However, you balance this drive with a collaborative spirit; you are a supportive team player who listens to others and acts as a reliable partner across the organization.

In a fast-moving environment, you are the person who brings order to chaos. You approach complex projects with a methodical and organized mindset, ensuring that plans are well-structured and nothing falls through the cracks. When faced with tight deadlines or unexpected hurdles, you remain calm and solution-oriented, keeping a positive focus to guide your projects across the finish line. You combine this stability with a natural curiosity, constantly testing new ideas and learning from data to refine your approach.

Furthermore, we would think you can demonstrate the following:

• Several years of CRM/Lifecycle Marketing experience, specifically within app-first companies.

• Deep proficiency in a customer engagement platform is essential, and Braze is the preferred choice. You have hands-on experience building customer journeys, segments, Canvases, and campaigns. You are comfortable with advanced features such as liquid personalization, in-app messaging, push notifications, webhooks, and APIs.

• You have worked across the full customer lifecycle (acquisition, post-purchase, loyalty, and reactivation), designing engagement campaigns that drive retention and value.

• Expert knowledge in setting up and optimizing cross-channel automation strategies (Email, Push, In-App, SMS) to ensure a seamless user experience.

• You are fluent in data. You can interpret user properties and event-based triggers, use Braze's analytics tools to build reports, and rigorously A/B test to measure and improve campaign performance.

• You have a strong discipline in documentation and QA, ensuring that every launch is error-free and that processes are scalable.

Working at Vivino
Working at Vivino is challenging, fun, and rewarding. We have an incredible, multicultural, and international work culture where we take care of and look out for each other. We appreciate new ideas and encourage everyone to bring them to the table. We are not afraid to make mistakes as long as we take ownership, learn from them, and support one another in our continual improvement. We have a lot of fun at our weekly Friday bar, and Copenhagen's social committee hosts regular events.

Who are we?
TRUSTED BY MILLIONS TO DISCOVER AND BUY THE RIGHT WINE EVERY TIME

Vivino is the world's largest online wine marketplace and the most downloaded wine app, powered by a community of millions. Vivino's unique wine shopping experience leverages community data to provide personalized wine recommendations tailored to each user. In addition to making wine discovery fun and effortless, Vivino is the best place for wine drinkers to buy wine. The Vivino app is available for download on Android and iOS devices.

We are a fast-paced, growing team with offices in San Francisco, California, and Copenhagen, Denmark. We also have teams worldwide in the UK, Netherlands, Italy, Spain, Germany, France, Ireland, Australia, and Hong Kong.

Our team is passionate about our core purpose - to empower people everywhere to enjoy wine to the fullest. We do that every day by building technology and leveraging data that puts the power back in the hands of the consumer. We do not view wine as a commodity, but as an offering of a cultural experience that was once out of reach for many, but is now accessible to everyone.

Commitment to diversity and inclusion
Vivino is an equal opportunity employer and prohibits unlawful discrimination based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, age, disability, marital status, veteran status, or other characteristics protected by applicable law.

 
Application deadline: January 6, 2026