Why This Role Exists

CM Navigator is growing fast - across Europe, the Middle East, and South America - and we’re now taking the next step in scaling how we generate demand.

We’re looking for a Marketing Lead who can build and run a lean, effective, data-driven demand-generation machine. Someone who understands B2B SaaS, can write sharp copy, move fast, diagnose what works (and what doesn’t), and partner tightly with Sales.

This isn’t a “brand awareness” role. It’s a commercial role … or actually what we call a “merchanteering role” - with a direct line to revenue.

You’ll join a small, ambitious team and work closely with Sales, product, and leadership to push CM Navigator into its next growth curve.

What You’ll Be Doing

You’ll own the marketing funnel end-to-end — from strategy to execution to reporting — and bring structure, creativity, and momentum to how we grow.

Your day-to-day will include:

• Defining and refining ICPs, positioning, and messaging

• Planning and executing campaigns across LinkedIn, Google, email nurturing, and landing pages

• Producing high-quality marketing assets yourself (ads, one-pagers, decks, short videos)

• Running a tight reporting loop across CRM, analytics, and ad platforms

• Supplying Sales with qualified leads and practical enablement materials

• Testing new growth loops: newsletters, communities, events, partnerships

• Moving fast, learning fast, and adjusting based on real user behavior

You’ll be the person who makes the market aware — and Sales more effective.

Who You Are

You’re a marketer who likes being close to business. You think in funnels, experiment with intention, and enjoy the mix of numbers, narrative, and execution.

We imagine you bring:

• 2+ years in B2B SaaS marketing (startup/early-stage preferred)

• A clear track record of generating qualified leads for Sales

• Strong copywriting and the ability to simplify complex products

• Solid Adobe skills (Illustrator, Photoshop, Premiere Pro)

• Hands-on experience running LinkedIn Ads, Google Ads and email automation

• A metrics mindset — paired with creativity and speed

• Fluency in English (written and spoken)

• (For the process) - Portfolio of previous work

Nice-to-haves:

• Experience marketing to commodity/logistics/data buyers

• Comfort with ambiguity and building things from scratch

Above all: you execute. You make things happen.

Part of something bigger

Yes, we’re a small company.

But we’re not alone.

CM Navigator lives inside a bigger ecosystem - Copenhagen Merchants Group - with stable family-ownership, strong capital, decades of trading and logistics experience and the Octopus T.W. Heart as the Culture Guardian.

It gives us something rare: startup agility with group-level stability.

What We Offer

At CM Navigator, you’ll work at the intersection of tech and global commodity markets – a rare place where digital products meet real-world trade.

You’ll join a small, international team with strong mandates, short decision paths, and a high degree of ownership. Expect a culture built on trust, clarity, and collaboration – with room to shape both your role and the way we grow.

This is a chance to build something meaningful, not maintain something inherited.

Preferred locations: Copenhagen or Kaunas.

Interested?

If you’re excited by the mix of SaaS, commodities, and real commercial impact, we’d love to hear from you.

Upload your CV, include a short introduction video (max. 60 seconds) and a link or other to your portfolio.

If you have any questions please feel free to reach out to Simon Bach Nielsen.