🌈 About All Gravy

The next generation of employees are used to apps like Instagram, TikTok and ChatGPT in their personal life - but when they go to work at a restaurant chain or retail store, they’re met with software created before they were born.

All Gravy is transforming this industry through AI-powered tech, we modernize the tools for frontline employees and tranform the experience into one that is engaging and motivating; making their lives easier - through better comms, engaging training, and smooth daily operations.

We've grown 3x over the last year and are looking to accelerate further. We already work with some of the most exciting brands in the Nordics and the UK (Pizza Pilgrims, Honest Burgers, Gail's, Ottolenghi, Dishoom, Q8, 7-Eleven) and are closing new industry-leaders every month.

We're backed by some of Europe’s leading investors (Moonfire, Scale Capital, Nordic Makers) and Angels (Bradley Horowitz (GP, Wisdom Ventures), Terese Hougaard (Partner, Atomico), Phil Chambers (Founder, Peakon). Plus, we recently got named as one of Europe's top 50 most promising seed-stage start-ups by Creandum.

🎯 The Role: Content Lead

We strive to build an internal media agency - publishing videos, podcasts, case studies, courses, trend reports, blog posts, everything. Right now, the focus is on video and podcast, and you’ll be heading these initiatives, assisted by a full-time remote video editor.

You’re perfect for this role if you’re a one-stop-shop for ideating, scripting, producing and editing social-media native content. Not traditional, slow, boring stuff - paced, scroll-stopping, human content that speaks to our busy audience of restaurants, pubs, hotels.

You’ll report to our Marketing Director who’s a former YouTuber and educational content creator, and you’ll work closely with our CEO, sales and customer success teams.

This is a senior position, where deep experience is required to fit this role.

We’re super bullish on AI, but not as the final content people see. More in the pre-production stages. No avatars, no generic stuff - real people, often shot on a phone, relatable stuff.

Our primary outlet is Linkedin, with Instagram and YouTube as supporting channels. We think more in "content clouds" than "funnels". Individual content doesn’t have to directly drive leads, it’s more of a long-term play, where we aim to stand out with an as next-level content offering as our product is next-level in the market.

CEO content is a significant focus, and ours is great at being on camera, is super smart, and has lots to say about the industry. You’ll be working directly with him on a weekly basis.

A big part of your job is turning our CEO and customers into the “faces” of All Gravy. You’ll help shape ideas into testimonials, episodes, scripts and posts, and work with our customer success and sales team to bring in or travel out to the right people from the hospitality space so our content actually reflects the industry - and we’re actively seen as part of the industry.

Written skills is crucial. You’re as comfortable in Google Docs as you are on a camera roll. Writing hooks, scripts, email copy, landing page copy, YouTube titles, descriptions - all part of the job. You always think in distribution and repurposing: how this one video becomes ten pieces that live across LinkedIn, YouTube, email and our website.

If you’re a creator today, you’ve grown your own channels in some way, you’re already ahead.

You’ll know you’re winning when:

• People in hospitality start mentioning “I keep seeing your content everywhere”
• Our reach, engagement and followers on LinkedIn and YouTube are consistently growing
• Sales and CS regularly use your content in their conversations
• We start to tie specific categories of content to new leads and opportunities

This is a full-time role based in Copenhagen with a hybrid setup, where work-from-home is totally fine when needed, but we prefer to see you in the office. We work in English day-to-day, and yours has to be at a high professional level, spoken and written.

Salary is competitive with warrant options on the table for the right profile.

🔥 Why Join Now

Foundational role: Play a key role in shaping the future of marketing at All Gravy

Growth opportunity: Grow into Head or Director over time.

Momentum: Fast-growing company with strong backing and customer traction

Mission-driven: Make work-life better for 80% of the global workforce.

Culture: Low-ego, high-trust team with a focus on clarity, ownership, and speed.