Shape, Lead, Impact

Own the customer journey and define loyalty for one of Europe's fastest-growing craft communities. Step into a role where you get to define how Hobbii turns customers into lifelong fans, shape the roadmap for loyalty, and build a high-performing team—all with real autonomy and visible impact from day one.

In this role, you’ll have full ownership of growing Customer Lifetime Value (CLV), the ability to influence the way we work across the business, and see the results of your decisions immediately. You’ll work in a flat structure with fast decision-making, and have the freedom to build and improve a retention setup that is still taking shape. You’ll also have the mandate, the tools, and a capable team to drive measurable impact while shaping a culture of high performance and growth.

Your mission: Lead, Build, Deliver

As Head of Customer Retention, you’ll be the expert steering the agenda and turning insights into action. You’ll lead a team and shape processes, technology, and strategy that together create a world-class customer experience.

What you’ll own

• Customer Lifecycle Strategy & Value Maximisation – define, implement, and own the strategy to improve CLV, reduce churn, and increase loyalty

• CRM & Automation – lead email, push, and SMS strategies, building scalable solutions with advanced segmentation

• Loyalty Program Roadmap – develop offers and benefits that keep customers coming back

• Data-Driven Insights – collaborate with Analytics to define customer cohorts and turn complex insights into actionable campaigns

• Technology & Solutions – champion the tools that enable scalable personalisation and automation

Build a thriving team

You’ll lead, mentor, and inspire your team. We expect you to be present for your team, ensure alignment, set direction, remove obstacles, and follow up.

You will create a team that thrives, performs, and develops — with clear goals, expectation-setting, and continuous feedback. Your leadership combines results and empathy: high standards, fast delivery, and a team that genuinely enjoys working together.

You’ll report to the COO and work across the business in a way that makes your impact visible from day one.

You might just be perfect if you are…

• Experienced in customer retention, CLV, and CRM in a digital or e-commerce environment

• Confident bridging analytics and strategic execution

• Tech-fluent, with CRM, automation, and AI experience

• A strong communicator who can align multiple stakeholders

• Hands-on, results-driven, and ready to take ownership and move fast

Need one more reason?

Working at Hobbii should be exciting, fun and meaningful. We achieve this by hiring talented and ambitious people who fundamentally believe that we’re better together. We have a dedicated People & Culture team whose job is to make sure going to work doesn't suck. In addition you'll get: 

• 6 weeks’ paid holiday to recharge and focus on your projects

• A creative, playful office in Copenhagen with Monday breakfasts and workshops

• Autonomy and impact – you get the mandate, resources, and freedom to define and build the future of customer loyalty

• Fast decision-making in a flat structure – we make room for rapid execution and support you in turning strategy into action

• A team and organisation in development – you will shape collaboration, processes, and systems from day one

If you’re ready to architect Hobbii’s customer relationships and see the results of your work immediately, we want to hear from you.

Hit the apply button

No cover letter or lengthy essay is necessary, as we'll get to know you through some questions in the application form.