CRM & Email Marketing Specialist

About the job

You are a CRM & Email Marketing Specialist who wants to own the communication that leaves OOONO through our CRM (Customer.io) - across email campaigns, automated flows, and in-app messages.

Your goal is to get our customers to say something like: “OOONO gets me. And when they recommend something, I listen”. You are someone who can help us raise the bar. Someone who cares as much about how we speak to users as what we say and when we say it. Someone who sees the full customer experience, not just the message template.

This is not a “sit in a corner and build newsletters” position. You will be the person who ensures everything we send has purpose, clarity, and a consistent feel across markets and products.

If you love structuring journeys, crafting smart flows, spotting inconsistencies, and saying “We’re not sending this until it’s actually good”… this role is for you. This role sits inside Customer Experience, because it is built around one belief: We grow by being relevant, human, and insights-driven - not by shouting more, or shouting louder.

What you’ll actually be doing

• Own the quality of all customer-facing email communication across markets (copy, visuals, concepts - you’re the last stop before anything goes out)

• Help us move from one-size-fits-all to: “Wow, this is really relevant to me - how did they know?”

• Build, manage, and continuously optimise lifecycle flows across onboarding, activation, retention, and cross-sell.

• Create newsletters, campaigns, and testing frameworks - and turn learnings into best practices

• Work closely with Performance Marketing & Creative to ensure a strong red thread across all touchpoints

• Set up and maintain flows inside our CRM - and be the kind of “get-shit-done” person who loves learning how to.

• Partner with CX, Performance, Product, and Analytics Engineering to improve customer segmentation and relevance

• Track performance, run controlled experiments, and translate insights into clear recommendations

What you bring

• Ideally 3+ years of experience with email / lifecycle communication - preferably in B2C or ecommerce.

• Experience setting up flows and campaigns inside a CRM experience is a plus - but not required)

• A strong eye for visual communication (you don’t need to be a designer, but you know what good looks like)

• Comfortable saying no when something isn’t clear, relevant, or on-brand

• You get energy from building things, improving things, and owning your craft end-to-end. A Bias for action - you like figuring things out and getting shit done.

• An analytical, structured mindset - you can spot patterns and know how to validate them, and you’re comfortable working with data, segments, and triggers.

• A collaborative personality: you can work fluidly with Product, Creative, Marketing, CX, and Data

• A genuine interest in customer behaviour, retention, and the emotional experience behind communication

About the job

You are a CRM & Email Marketing Specialist who wants to own the communication that leaves OOONO through our CRM - across email campaigns, automated flows, and in-app messages.Your goal is to get our customers to say something like: “OOONO gets me. And when they recommend something, I listen”.

You are someone who can help us raise the bar. Someone who cares as much about how we speak to users as what we say and when we say it. Someone who sees the full customer experience, not just the message template.This is not a “sit in a corner and build newsletters” position. You will be the person who ensures everything we send has purpose, clarity, and a consistent feel across markets and products.

If you love structuring journeys, crafting smart flows, spotting inconsistencies, and saying “We’re not sending this until it’s actually good”… this role is for you.This role sits inside Customer Experience, because it is built around one belief: We grow by being relevant, human, and insights-driven - not by shouting more, or shouting louder.

How's it working at OOONO?

We’re glad we asked. It’s a nice working place. As in nice-nice. We have a relaxed, informal atmosphere and a flat hierarchy. Whenever you need a break from your important work stuff, you can get beat in table tennis, foosball, or just smalltalk about the weather by the coffee machine. We have monthly social events where we do anything from go-karting to going to festivals.

And when we’re not social? Then we’re pretty damn ambitious. We don’t like conservative targets or linear growth. We’re all about the extraordinary. This has led OOONO to become one of the fastest-growing tech scaleups and surprise-surprise: We have no plans of slowing down. So yes, OOONO is a lovely place to work, but it’s also a pretty good opportunity to develop as a person and take the next steps in your career.

The practical stuff

• Start date: As soon as possible

• Working hours: Full-time (37 hours)

• Location: Gearhalsvej 1.1, 2500 Valby