SMB Account Executive (UK Hospitality)

Salary Competitive

WhatsApp is killing hospitality businesses. You're here to sell the cure.

Restaurant groups are running 300-person teams through WhatsApp groups. Training is on paper. Policies are lost in email. Gen Z quits in 90 days because nothing works like their phone does.

You'll sell the platform that fixes all of it - in 30-day cycles, to operators who are desperate for a solution that actually works.

If you're a hunter who loves fast cycles, owns your pipeline, and wants to close deals that genuinely help people - keep reading.

We usually respond within a week

🥞 About ‘All Gravy’

All Gravy is the single app hospitality teams actually use. Think Instagram meets HR - built for frontline staff who live on their phones.

Four modules in one platform:

• Communications - Instagram-style feed + chat that replaces WhatsApp. GDPR-safe, location-specific • AI Colleague - Answers "Where's the sick policy?" in 3 seconds. Saves managers 80% of their time
• Learning - Gamified training that cuts onboarding from 10 hours to 5. Multilingual, compliance-tracked
• Operations - Digital handbooks, to-do lists, whistleblowing, shift integrations

Fully branded to our customers.

The results: 33% better retention, 96% adoption on day one, 20% time saved on admin. Used by Dishoom, Honest Burgers, GAIL's, Ottolenghi, Pizza Pilgrims - 100+ hospitality brands running 1,000+ locations.

We're growing 3x year-over-year, backed by Moonfire, Scale Capital, and operators who've built billion-dollar companies. We just closed fresh funding — which means we're hiring, scaling fast, and the best is yet to come. 🚀

🎯 The role

You'll own the full sales cycle for SMB hospitality accounts (50-300 employees), from first touch to signed contract.

You'll hunt outbound AND work warm inbound leads. Build pipeline, run discovery, demo, negotiate, and close.

You'll sell into ambitious single-site independents scaling up, and multi-site restaurant groups, café chains, hotel brands, and pub groups — who are bleeding money on WhatsApp chaos, paper training, and 90-day churn.

Your job: Show them how one app fixes all of it.

🧠 What you'll do

• Hunt and close: Build pipeline through outbound (cold calls, LinkedIn, creative sequences) and convert inbound leads in your segment
• Qualify hard with SPIN: Uncover real pain, map stakeholders, only progress deals worth your time
• Run killer discovery: Understand their ops, find the broken processes, show how All Gravy solves it
• Demo with impact: Walk them through the four modules tailored to their challenges — no generic tours
• Drive deals forward with MEDPICC: Clear next steps, documented pain, champion identified, decision criteria locked
• Close fast: Handle objections, negotiate within guidelines, get contracts signed quickly
• Own the handoff: Clean notes, smooth transition to Customer Success

❌ What you won't do

• Sell to enterprise with 6-month cycles and procurement committees
• Manage accounts post-sale (CS owns that)
• Send generic emails and hope for replies
• Blame marketing when you miss quota

👋 You'll thrive here if you

• Have 1-2 years in SaaS sales (ideally SMB or transactional cycles) - you've closed deals, not just booked meetings
• Love the hunt and can build your own pipeline - cold calls energize you
• Are a fast learner who takes feedback well - you listen to call reviews, apply coaching, get better every week
• Own your numbers - you don't need hand-holding, you need a target and tools to hit it
• Qualify ruthlessly - you'd rather disqualify early than waste time on deals that won't close
• Stay organized without being told - clean pipeline, clear notes, on-time follow-ups
• Thrive in fast environments - ambiguity excites you
• Speak excellent English

Brilliant bonus if you have hospitality experience

⚡ Why you'll win here

• Product that sells itself: 96% adoption on day one. You're solving genuine, expensive pain.
• Fast cycles: 30 days average, not 6 months. More deals in a quarter than most reps close in a year.
• Real coaching: Weekly call reviews, live roleplays, and a Head of Enablement who actually makes you better
• Clear playbook: SPIN for discovery. MEDPICC for progression. Proven talk tracks. You're not figuring it out alone.
• Modern stack: HubSpot, AI call coaching, automated sequences.
• Strong inbound flow: Build your own pipeline AND work warm leads
• Fresh funding, fresh momentum: We just raised — you're joining at the perfect time to ride the wave
• Leadership you can trust: High support, high standards, no politics

📈 Where this goes

3-4 months: Ramped, hitting quota, ambitious and focussed.
12 months: Top performer, mentoring newer AEs, eyeing bigger accounts or team leadership
24 months: Senior AE hunting mid-market, Team Lead building your own pod, or new verticals

This role is a launchpad, not a dead end.

💎 Perks & vibes

• A tight, kind, ambitious team that likes winning (and lunch)
• High-pace, high-trust environment with ex-founders, scale-up pros, and more
• Real career growth - we promote from within and scale fast
• Snacks & beers (mainly on Fridays 😉) and a stocked fridge
• Top equipment so you can do your best work 👨‍💻👩‍💻
• Team events - socials, offsites, padel brags, wine tastings ✨
• Learning culture - we practice feedback and give you responsibility to grow fast 👩‍🎓👨‍🎓

🙌 Ready to hunt?

Prior commercial experience in similar roles.
Comfort calling inbound leads within minutes.
Outbound outreach champion.
Proven or clear potential to run structured discovery.
Fluent English.
Nice-to-haves: B2B SaaS, UK market exposure, elite CRM hygiene.

🙌 Ready to roll?

If you love fast cycles, can build your own pipeline, and want to sell a product that hospitality operators desperately need - apply.

Bonus points if you tell us about your best outbound win. What did you do to break through?
What made them say yes?

We're 40 people today. Come grow with us. 💥

Perks and benefits

This job comes with several perks and benefits

Free coffee / tea

Flexible working hours

Social gatherings

Free office snacks

Near public transit

Free friday beers

See all 17 benefits

Working at
All Gravy

See company profile

All Gravy: All the people stuff in one employee app - built for hospitality Hospitality is one of the largest employment sectors in Europe. It's also one of the most chaotic to operate. The average multi-site restaurant group or hotel brand manages hundreds of hourly workers across dozens of locations - none of whom sit at a desk, have a work email, or receive information through the same channel twice. The result is predictable. New starters show up on day one not knowing what to do. Training happens inconsistently, or not at all. Managers spend half their day answering the same questions on repeat. Communication happens in WhatsApp groups that the business doesn't own, can't audit, and can't control. Staff churn - already the highest of any industry, averaging 75% annually - gets worse. And operators have no way of knowing why. The tools that exist to solve this were built for office workers. They assume laptops, corporate email, and people who sit still. Hospitality doesn't work like that. All Gravy is the fix. We're a communications and learning app built specifically for multi-site hospitality operators - restaurant groups, hotel brands, contract caterers, quick-service chains. Our customers typically manage between 200 and 1,000 staff across multiple locations in the UK, Scandinavia, and Germany. The product gives operators one place to run everything people-related: Staff communications - a branded, structured feed that works like social media. Managers post to the right people by location, role, or team. Employees are notified. Everything is documented. No more WhatsApp chaos. Onboarding journeys - automated, role-specific sequences that start the moment a new hire is added to the system. They arrive on day one prepared, connected to the brand, and knowing what's expected of them. Training and learning - a full LMS designed for deskless workers, supporting both digital courses and in-person sessions, with attendance tracking, completion records, and automated reminders built in. Digital handbooks - a living, searchable library that employees access from their phone. Update once, everyone sees it instantly. No more outdated PDFs or laminated binders no one reads. AI assistant - trained on the operator's own content, not the internet. Employees get instant, accurate answers to questions about policies, procedures, and their role. Managers stop answering the same things over and over. The employee experience looks and feels like a social media app - because that's what people actually use. Adoption is high because the product meets people where they already are. The admin side is a web dashboard where operators build and manage everything centrally, with full visibility into engagement, training completion, onboarding progress, and team sentiment across every location. The problem is big. There are roughly 90 million deskless workers in Europe. Hospitality alone employs millions, with vacancy and churn rates that cost the sector billions in lost revenue every year. The tools available to operators haven't kept up with what the problem actually requires. The opportunity is clear. Operators who invest in their people's experience - making them feel informed, connected, and supported from day one - see measurably lower turnover, better training compliance, and lower management overhead. All Gravy makes that investment easy, scalable, and consistent across every location in a business. We've raised €5.8M+ to date, backed by Moonfire Ventures, Scale Capital, and a syndicate of angels including senior operators and investors from Google, Deliveroo, and Peakon. Our customers include some of the largest hospitality operators in Northern Europe. We're building the operating layer for the front-line hospitality workforce - the infrastructure that makes it possible to run a great team at scale, not just at one site, but across all of them.