SMB Account Executive (UK Hospitality)

Salary Competitive

WhatsApp is killing hospitality businesses. You're here to sell the cure.

Restaurant groups are running 300-person teams through WhatsApp groups. Training is on paper. Policies are lost in email. Gen Z quits in 90 days because nothing works like their phone does.

You'll sell the platform that fixes all of it - in 30-day cycles, to operators who are desperate for a solution that actually works.

If you're a hunter who loves fast cycles, owns your pipeline, and wants to close deals that genuinely help people - keep reading.

We usually respond within a week

🥞 About ‘All Gravy’

All Gravy is the single app hospitality teams actually use. Think Instagram meets HR - built for frontline staff who live on their phones.

Four modules in one platform:

• Communications - Instagram-style feed + chat that replaces WhatsApp. GDPR-safe, location-specific • AI Colleague - Answers "Where's the sick policy?" in 3 seconds. Saves managers 80% of their time
• Learning - Gamified training that cuts onboarding from 10 hours to 5. Multilingual, compliance-tracked
• Operations - Digital handbooks, to-do lists, whistleblowing, shift integrations

Fully branded to our customers.

The results: 33% better retention, 96% adoption on day one, 20% time saved on admin. Used by Dishoom, Honest Burgers, GAIL's, Ottolenghi, Pizza Pilgrims - 100+ hospitality brands running 1,000+ locations.

We're growing 3x year-over-year, backed by Moonfire, Scale Capital, and operators who've built billion-dollar companies. We just closed fresh funding — which means we're hiring, scaling fast, and the best is yet to come. 🚀

🎯 The role

You'll own the full sales cycle for SMB hospitality accounts (50-300 employees), from first touch to signed contract.

You'll hunt outbound AND work warm inbound leads. Build pipeline, run discovery, demo, negotiate, and close.

You'll sell into ambitious single-site independents scaling up, and multi-site restaurant groups, café chains, hotel brands, and pub groups — who are bleeding money on WhatsApp chaos, paper training, and 90-day churn.

Your job: Show them how one app fixes all of it.

🧠 What you'll do

• Hunt and close: Build pipeline through outbound (cold calls, LinkedIn, creative sequences) and convert inbound leads in your segment
• Qualify hard with SPIN: Uncover real pain, map stakeholders, only progress deals worth your time
• Run killer discovery: Understand their ops, find the broken processes, show how All Gravy solves it
• Demo with impact: Walk them through the four modules tailored to their challenges — no generic tours
• Drive deals forward with MEDPICC: Clear next steps, documented pain, champion identified, decision criteria locked
• Close fast: Handle objections, negotiate within guidelines, get contracts signed quickly
• Own the handoff: Clean notes, smooth transition to Customer Success

❌ What you won't do

• Sell to enterprise with 6-month cycles and procurement committees
• Manage accounts post-sale (CS owns that)
• Send generic emails and hope for replies
• Blame marketing when you miss quota

👋 You'll thrive here if you

• Have 1-2 years in SaaS sales (ideally SMB or transactional cycles) - you've closed deals, not just booked meetings
• Love the hunt and can build your own pipeline - cold calls energize you
• Are a fast learner who takes feedback well - you listen to call reviews, apply coaching, get better every week
• Own your numbers - you don't need hand-holding, you need a target and tools to hit it
• Qualify ruthlessly - you'd rather disqualify early than waste time on deals that won't close
• Stay organized without being told - clean pipeline, clear notes, on-time follow-ups
• Thrive in fast environments - ambiguity excites you
• Speak excellent English

Brilliant bonus if you have hospitality experience

⚡ Why you'll win here

• Product that sells itself: 96% adoption on day one. You're solving genuine, expensive pain.
• Fast cycles: 30 days average, not 6 months. More deals in a quarter than most reps close in a year.
• Real coaching: Weekly call reviews, live roleplays, and a Head of Enablement who actually makes you better
• Clear playbook: SPIN for discovery. MEDPICC for progression. Proven talk tracks. You're not figuring it out alone.
• Modern stack: HubSpot, AI call coaching, automated sequences.
• Strong inbound flow: Build your own pipeline AND work warm leads
• Fresh funding, fresh momentum: We just raised — you're joining at the perfect time to ride the wave
• Leadership you can trust: High support, high standards, no politics

📈 Where this goes

  • 3-4 months: Ramped, hitting quota, ambitious and focussed.

  • 12 months: Top performer, mentoring newer AEs, eyeing bigger accounts or team leadership

  • 24 months: Senior AE hunting mid-market, Team Lead building your own pod, or new verticals

This role is a launchpad, not a dead end.

💎 Perks & vibes

• A tight, kind, ambitious team that likes winning (and lunch)
• High-pace, high-trust environment with ex-founders, scale-up pros, and more
• Real career growth - we promote from within and scale fast
• Snacks & beers (mainly on Fridays 😉) and a stocked fridge
• Top equipment so you can do your best work 👨‍💻👩‍💻
• Team events - socials, offsites, padel brags, wine tastings ✨
• Learning culture - we practice feedback and give you responsibility to grow fast 👩‍🎓👨‍🎓

🙌 Ready to hunt?

  • Prior commercial experience in similar roles.

  • Comfort calling inbound leads within minutes.

  • Outbound outreach champion.

  • Proven or clear potential to run structured discovery.

  • Fluent English.

  • Nice-to-haves: B2B SaaS, UK market exposure, elite CRM hygiene.

🙌 Ready to roll?

If you love fast cycles, can build your own pipeline, and want to sell a product that hospitality operators desperately need - apply.

Bonus points if you tell us about your best outbound win. What did you do to break through?
What made them say yes?

We're 40 people today. Come grow with us. 💥

Perks and benefits

This job comes with several perks and benefits

Free coffee / tea
Free coffee / tea

Flexible working hours
Flexible working hours

Social gatherings
Social gatherings

Free office snacks
Free office snacks

Near public transit
Near public transit

Free friday beers
Free friday beers

See all 15 benefits

Working at
All Gravy

All Gravy is empowering shift workers to take control of their finances. We have a belief that creating a direct link between work and pay through real-time salary will fundamentally shift the way we think about work and our motivation for working. We also believe thinking about money is hard, and that there are a lot of things we can do with behavioural design to make it easier. Thus we work in an extremely customer-centric way to create products that are helpful, fun to use but also change the way we think about work and pay. Employers get a more motivated workforce, who are more likely to take shifts and can save their finance / HR teams a lot of time by ensuring their employees always understand which shifts they are getting paid for at which times. We are a venture-backed company, backed by Founders who have built fantastic companies such as Pleo and Kontist.

Read more about All Gravy

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