Digital Marketing Specialist at Puronia

Help shape the digital identity of Denmark’s natural alternative to sports nutrition.

Do you want to see your creative ideas come to life in a brand that’s redefining performance nutrition? Are you passionate about digital storytelling, social media, and performance marketing, and ready to grow a premium Danish sports brand with international potential?

At Puronia, we craft high-end energy gels based on Danish-grown aronia juice, combining nature’s power with performance-driven innovation. We’re on a mission to bring cleaner, better-tasting energy to athletes and active individuals across Europe.

Now, we’re looking for a Digital Marketing Specialist to help us build and amplify Puronia’s digital presence - from shaping our visual identity to driving growth through engaging content and impactful ad campaigns.

 Your Goals

• Help publish consistent, high-quality social media content that reflects Puronia’s identity and resonates with athletes, creators, and performance enthusiasts.

• Create and optimize Meta ad campaigns that drive brand awareness, engagement, and conversions.

• Plan and host digital activations (e.g., ambassador features, athlete interviews, webinars, or launch events).

• Have plenty of freedom to define, shape and create Puronia's digital presence and visuel identity.

  
  

The Role

As a Digital Marketing Specialist at Puronia, you’ll take the lead in shaping how our brand looks, feels, and connects online. You’ll be the creative engine behind our digital presence - managing social media, designing visuals, running ads, and building campaigns that strengthen our identity and community.

Responsibilities

• Develop and manage Puronia’s social media calendar, producing engaging content across platforms (Meta, Instagram, and Facebook).

• Design and produce visual and video content (using Canva, CapCut, or Figma) that reflects Puronia’s premium, energetic brand.

• Plan, launch, and optimize Meta ad campaigns, including A/B testing, retargeting, and performance tracking.

• Analyze and report weekly on digital performance metrics, offering insights and improvements.

• Collaborate with founders, partners, and designers to build Puronia’s visual and digital identity from the ground up.

• Lead small campaigns or activations that drive engagement with athletes, events, and partners.

About You

• Bachelor’s or Master’s degree in Marketing, Communication, Business, or a related field.

• Proven hands-on experience in digital marketing and Meta Ads management (B2C or sports/health industry experience is a plus).

• Skilled in social media management, content creation, and visual design tools (e.g., Canva, Figma, CapCut).

• Strong storytelling and copywriting skills in English (Danish is a plus).

• A self-starter who enjoys autonomy, experimentation, and making ideas happen.

  
  

You don’t need to be a professional athlete - but you should understand the passion, energy, and lifestyle of people who push their limits. And if you like to do sports, its a part of everyday worklife at Puronia.

 Practical Information

• Start date: from February 1 or when it suits you in 2026. If you are the right fit, we are flexible in terms or starting either before or later.

• Danish or English speaking (we are Danish)

• Location: Denmark (Copenhagen area preferred, hybrid flexibility possible)

• Applications are reviewed continuously. We encourage you to apply as soon as possible - interviews will be held on an ongoing basis.

• The internship is unpaid but with the possibility of getting a student position of 15 hours per week. We offer good coffee, nice lunch and all the runs with plenty of gels you'd like.

 About Puronia

Puronia is a Danish performance nutrition brand producing premium energy gels powered by aronia juice - a locally sourced superfruit packed with antioxidants. Our products are designed for athletes and active individuals who value quality, purity, and performance without compromise.

Based in Denmark, we’re a small and ambitious team with a bold vision: to bring Scandinavian craftsmanship and natural energy to the global sports industry. Join us and help shape Puronia’s visual and digital identity as we grow from a local innovation to an international performance brand.