Vivino is an established brand with a multimillion audience of wine lovers who trust us as the best wine database and the most extensive wine community in the world. We seek a strategic and impact-driven Group Product Manager to lead Vivino's core user experience—where discovery begins, habits form, and lifelong wine journeys take shape.

This is not only a strategic leadership role; it is for a hands-on product leader who is deeply passionate about the product and its metrics
As a Group Product Manager, you will be a key leader responsible for a significant product area (User Growth & Subscribers). Based in Copenhagen, Denmark, and reporting to our CPO, you will be expected to get hands-on, diving deep into the data, understanding user behavior, and being a key driver of execution. Your mission is to define the product strategy, shape a compelling roadmap, and drive measurable impact on key business and user KPIs. You will lead a team of talented Senior Product Managers, fostering a culture of rapid experimentation, customer empathy, and data-informed decisions.

Furthermore, your responsibilities will be:

• Own the product vision, strategy, KPIs, and roadmap for the User Growth & Subscriptions product area. This includes leading the evolution of Vivino's core user experience to drive sustainable user growth
• Lead, mentor, and develop a nimble, high-performing team of excellent Product Managers
• Drive both strategic bets and iterative optimizations to improve user outcomes and business results
• Grow Monthly Active Users (MAU) via product-led initiatives that push first-month retention, month-over-month retention, and 0 to 1 conversion
• Increase the number of Premium subscribers via product-led initiatives that push conversion and retention
• Partner cross-functionally with engineering, design, and marketing to align on goals and deliver impact
• Represent your product area in leadership forums, securing alignment and buy-in across the company
• Collaborate with other product leaders to ensure holistic user journeys across Vivino's platforms

Collaborate across teams and engage with executive stakeholders to align product strategies
While we prefer not to confine individuals within rigid categories, we imagine you will thrive and succeed in this position if you can showcase your experience or aptitude for many aspects outlined below.

We believe a successful candidate for this role is a seasoned leader passionate about the product and its KPIs. You will be a hands-on strategic thinker, comfortable navigating ambiguity, and pushing for excellence. If this characterization rings true, you will likely be a great fit. You are a sociable collaborator who can build strong relationships and influence stakeholders with excellent communication and presentation skills. You are highly adaptable and thrive in a fast-paced, dynamic environment, relentlessly driven to deliver value and innovate. You are a data-fluent professional who is deeply interested in product KPIs. You are comfortable with A/B testing, metrics, and using data to guide decisions, and you possess a strong sense of ownership and curiosity. Furthermore, you bring:

• Extensive B2C experience in consumer-facing mobile-first environments, with a strong focus on user growth and/or subscription models
• Solid understanding of metrics and KPIs, including user acquisition, retention, and engagement
• Proven ability to lead a product strategy from ideation to execution, with a track record of driving measurable impact.
• Direct experience with AI.
• Proven track record of delivering exceptional customer-facing UX.

Working at Vivino
Working at Vivino is challenging, fun, and rewarding. We have an incredible, multicultural, and international work culture where we take care of and look out for each other. We appreciate new ideas and encourage everyone to bring them to the table. We are not afraid to make mistakes—as long as we take ownership, learn from them, and support each other in getting even better. We have a lot of fun at our weekly Friday bar, and Copenhagen's social committee hosts regular events.

Who are we?
TRUSTED BY MILLIONS TO DISCOVER AND BUY THE RIGHT WINE EVERY TIME

Vivino is the world's largest online wine marketplace and the most downloaded wine app, powered by a community of millions. Vivino's unique wine shopping experience leverages community data to suggest personalized wine recommendations for each user. In addition to making wine discovery fun and effortless, Vivino is the best place for wine drinkers to buy wine. The Vivino app is available for download on Android and iOS devices.

We are a fast-paced, growing team with offices in San Francisco, California, and Copenhagen, Denmark. We also have teams worldwide in the UK, Netherlands, Italy, Spain, Germany, France, Ireland, Australia, and Hong Kong.

Our team is passionate about our core purpose - to empower people everywhere to enjoy wine to the fullest. We do that every day by building technology and leveraging data that puts the power back in the hands of the consumer. We do not see wine as a commodity but as an offering of a cultural experience that was once out of reach for many but is now open to everyone.

Commitment to diversity and inclusion
Vivino is an equal opportunity employer and prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin or ancestry, age, disability, marital status, veteran status, or other characteristics protected by applicable law.

 
Application deadline: November 2, 2025