Brand & Growth Manager – Be the Voice That Puts BuddyUp on the Map

BuddyUp Social Copenhagen Part-time Freelance

Salary Unpaid

Equity To be negotiated

Location: Copenhagen (Hybrid/Remote flexibility)

Stage: Early-stage startup | Social App | Equity opportunity

About BuddyUp Social

BuddyUp Social is a new app built in Denmark, helping people connect through hobbies, interests, and events. Whether you’ve just moved to a city, want to expand your social circle, or simply try something new, BuddyUp makes it easier to find your people and experiences.

We’ve just re-launched in Denmark, building momentum through partnerships, social campaigns, and beta users. Our next big step is establishing Top of Mind Awareness so that when people think “I want to meet new people or find events” — BuddyUp Social is the first name they recall.

The Role: Growth Marketing Manager

We’re looking for a creative, data-driven, and ambitious Growth Marketing Manager to join our founding team at this early stage. This is currently an unpaid role, with the potential to discuss equity as we grow. You’ll play a critical role in building our brand presence and awareness, shaping how BuddyUp Social is discovered, remembered, and loved.

What You’ll Do

Work closely with the founding team and our social media volunteer to shape and execute BuddyUp’s growth marketing strategy across SEO, social, PR, content, and partnerships.
Co-create and lead content campaigns that position BuddyUp as the go-to app for hobbies, socializing, and events.
Drive SEO and discoverability, ensuring BuddyUp shows up where our audience is already searching.
Collaborate on and launch brand awareness initiatives across both digital and offline channels.
Identify, engage, and activate early adopters and social influencers to build momentum, community, and word-of-mouth growth.
Track and analyze performance — from engagement to brand awareness — and turn insights into action.
Partner with the founders to define and refine BuddyUp’s voice, positioning, and user experience touchpoints.

What We’re Looking For

Experience (or strong interest) in growth marketing, digital marketing, or brand management.
A strategic thinker with hands-on execution skills — ready to test, learn, and iterate.
Strong communicator with creativity and a feel for storytelling.
Knowledge of SEO, content marketing, and social campaigns is a big plus.
Entrepreneurial mindset — excited by building something from the ground up.

What We Offer

A chance to be part of a purpose-driven startup from its early days.
Ownership opportunity (potential for equity) down the line.
Freedom to experiment and shape the marketing strategy with full creative input.
Real-world startup experience and impact — your work will directly define how BuddyUp Social grows.
Flexible working hours with a strong focus on work–life–startup balance — we understand that people have lives, studies, and other commitments alongside this.
A culture built on trust, ownership, and clear expectations, rather than rigid structures or micromanagement.

For more information or questions please contact us at tania@invaerse.com

Perks and benefits

This job comes with several perks and benefits

Remote work allowed

Social gatherings

Flexible working hours

Skill development

Unlimited holiday

Work life balance

See all 7 benefits

Working at
BuddyUp Social

See company profile

BuddyUp Social is a social discovery platform helping adults in Denmark—especially expats and newcomers—find meaningful connections through shared interests and real-life events. We’re solving the problem of adult social isolation by making it easy to create, join, and engage in hobby-based meetups, all through one intuitive app. Making friends as an adult can be surprisingly difficult. Whether you're a Dane moving to a new city or an expat starting fresh in Denmark, it’s common to feel socially disconnected. Many adults don’t know where to start when it comes to meeting new people outside of work, dating apps, or closed social circles. This problem is widespread and well-documented—especially in Denmark, where surveys consistently show that many internationals struggle with social integration, and even locals describe it as awkward to make new friends past a certain age. We’re tackling this head-on by making socializing more accessible, interest-based, and low-pressure. BuddyUp Social is designed to break down the barriers of adult friendship and create opportunities for spontaneous, real-world connection. Whether it’s joining a hike, hosting a board game night, attending a ceramics class, or finding a casual pub quiz crew, BuddyUp is all about connecting people who are "up for it"—with no pressure, no awkward messaging phase, and no algorithms getting in the way. Unlike traditional social platforms focused on digital interaction, BuddyUp is built around real-life meetups. Users can explore and join events happening near them, or create their own. Events can be public or invite-only, recurring or one-off, and are always centered around shared hobbies or interests. The app also welcomes collaborations with local businesses, allowing them to showcase open community events, bringing even more variety and accessibility to users. We’re launching in Denmark first—starting with Copenhagen and Aarhus—before expanding to similar cities across Europe. The idea behind BuddyUp was born from personal experience. As someone who returned to Denmark after years abroad, and with friends struggling to meet people after relocating, it became clear how socially challenging adulthood can be. We kept hearing the same story: “I’d love to meet new people, but I just don’t know how or where.” Instead of settling for outdated forums, clunky Facebook groups, or apps not designed for platonic connection, we decided to build a better solution ourselves. BuddyUp is more than an app—it’s a movement to make adult friendship and community-building normal, easy, and enjoyable again. We’re passionate about creating a product that helps people feel less alone and more empowered to take the first step toward new friendships. We believe that real-life connections are essential for personal happiness and social wellbeing—and we’re here to make those moments happen.