WALLHACK is a performance gaming-peripherals brand at the forefront of creator culture and competitive play. We design and sell high-performance glass mousepads and are building a global D2C ecosystem powered by content, community, and creators - now 600k+ followers strong across Japan, the US, and Europe.

As Paid Search Manager, you’ll own the strategy, activation, and optimization of search to scale profitable growth across Google and Amazon. You’ll manage budgets and bidding to ROAS/CPA targets and turn results into crisp, actionable insights for stakeholders - operating in a hybrid setup with external partners while staying hands-on to brief, direct, and execute when needed.

If you’re ambitious and want to work where commerce meets content - and execution moves fast - WALLHACK is built for you.

Key responsibilities

Channel Management & Strategy

• Develop and lead paid search strategy, by market, category, and SKU.

• Lead keyword research and competitive analysis; structure for intent tiers (brand/non-brand/competitor/category) and lifecycle stages.

• Own audience and bidding strategy to maximize efficient scale.

• On Amazon Ads, run/oversee Sponsored Products/Brands/Display; harvest search terms, and manage negatives

Execution, Budgeting & Optimization

• Run end-to-end SEM programs globally (QA, pacing, bid adjustments, feed hygiene) through a mix of agency and direct workflows.

• Manage budgets and bids to ROAS/CPA targets; reallocate spend by market, device, audience, and product performance.

• Monitor daily performance; diagnose shifts quickly (feed/product changes, competition, tracking) and implement corrective actions.

Reporting & Analysis

• Translate performance into actionable insights for cross-functional stakeholders; hold partners to measurable outcomes.

• Conduct campaign and funnel analysis to uncover growth levers across awareness, consideration, and conversion.

Cross-Functional & Partner Collaboration

• Collaborate with SEO on full-funnel search coverage (shared keyword universe, SERP strategy, content gaps).

• Partner with Ecommerce on feed quality/landing pages; with Product on launch priorities; with Creative on asset roadmaps.

• Coordinate day-to-day with external partners - setting direction, standards, and playbooks - while strengthening internal capability via reusable templates, SOPs, and knowledge sharing.

Key skills & qualifications

• Proven experience owning paid search at scale across Google Ads (Search, Shopping/PMax, YouTube) and managing Amazon Ads (Sponsored Products/Brands/Display) is a big plus, but not required

• Expert in Google Sheets with the ability to build forecasts

• Strong command of bidding strategies, audience segmentation, feed management, and structured testing.

• Fluency with GA4, conversion tracking, and attribution; Amazon retail-readiness (content, stock, Buy Box) is a plus.

• A curious, resilient marketer who can execute near-term priorities while building durable growth systems in a fast-moving DTC environment.

Why Join Wallhack?

• You’ll be surrounded by some of the sharpest minds in the industry

• Work at the intersection of performance, culture, and creator-led content

• Contribute directly to product launches and international growth campaigns

• Shape a global brand that values creativity, bold thinking, and community