Join us on our 5x growth journey  as Website & SEO Manager 

We’re looking for an experienced and proactive Website & SEO Manager to join our marketing team and in this role, you’ll not only drive the strategic development of our website, but also take ownership of execution, ensuring continuous optimization of our website performance, implementation of best practices, and tangible results that support our commercial goals. 

As our Website & SEO Manager, you will own the end-to-end management, optimization, and strategic development of the Relesys website. Your mission is to create an outstanding digital experience that attracts, engages, and converts B2B prospects, while improving our organic search visibility and driving measurable business impact.

This is a hybrid role combining website management, conversion rate optimization (CRO), and SEO strategy. You will collaborate closely with our Growth & Campaign team, Creative Studio, and external partners to deliver a website experience that aligns with our brand, supports our commercial goals, and scales with our ambitions.

This is an exciting and transformative time to join Relesys, as we have just gone into a strategic partnership with the Private Equity fund, Copilot Capital, where the coming years will bring extensive growth and opportunities along the way. You get a unique opportunity to make a tremendous impact in taking your career, Relesys and our dear clients to the next level over the coming years - as we say it, joining a scale-up at this stage is a rare opportunity that is "once in a lifetime opportunity".

Your responsibilities

As our Website & SEO Manager you play a key role in our Growth & Campaign Team. Your responsibilities will include:

Website Ownership & Development 

• Drive the strategic development roadmap of the Relesys website to improve client experience and lead generation.
• Oversee day-to-day website operations, updates, and performance monitoring.
• Plan and execute website updates, including new landing pages, product pages, and localized content for Nordic markets.
• Ensure the site follows brand guidelines, accessibility standards, and best practices for UX/UI.
• Develop and execute A/B testing plans to improve conversion rates across key pages and funnels.
• Collaborate with internal stakeholders and external agencies to implement design and functionality enhancements.

SEO Strategy & Execution

• Develop and execute an SEO roadmap to increase organic traffic and rankings for priority keywords across core markets (UK, Sweden, Denmark, Norway and Finland).
• Conduct keyword research to inform content strategy and campaign planning.
• Optimize on-page SEO (metadata, internal linking, schema markup, headings).
• Identify and implement technical SEO improvements (crawlability, page speed, mobile optimization).
• Analyze and report on organic search performance and identify new opportunities to increase visibility and traffic.
• Partner with our content and creative teams to ensure all content is optimized for search and aligned with target personas.

Performance Analytics & Reporting

• Track, analyze, report website and SEO performance and uncover insights and recommend improvement using tools like Google Analytics (GA4), Google Search Console, SEMrush/Ahrefs, Google Tag Manager.
• Define and report on key metrics such as organic traffic growth, keyword rankings, conversion rates, and engagement.
• Make data-driven recommendations for continuous improvement.
• Create regular performance dashboards and reports to inform stakeholders of progress and results.

Collaboration & Project Management

• Lead website development projects in a multi-party environment, ensuring deliverables are on time and meet quality standards.
• Collaborate with the rest of the marketing team to develop SEO-optimized blog posts, guides, and case studies and ensure that the campaigns align with SEO and website goals.
• Support localization efforts for the Nordics—ensuring translated pages are optimized for local search.
• Support broader growth initiatives by aligning website enhancements with campaign launches and product updates.

Who are you?

The person we are looking for is strongly motivated, curious and eager to learn. A desire to take on new challenges in an environment that is experiencing rapid growth and change will take you far. The ability to effectively communicate with different stakeholders within the company is a must.

In order to succeed as a Website & SEO Manager at Relesys, we appreciate the following skills and experience:

• Experience in B2B marketing and website development, with an understanding of the B2B customer journey and strategies to improve a B2B website.
• Experience in strategic website development, coupled with practical, hands-on development skills. Proficiency in operating effectively at both strategic and tactical levels.
• Strong problem-solving skills and the ability to prioritize tasks and projects independently.
• Strong analytical skills with the ability to interpret data and make data-driven decisions. Detail-oriented but also able to use data for strategic development.
• Proven experience in managing websites on the Webflow platform, with a solid understanding of Webflow functionality and best practices. Experience with other content management systems is considered a bonus.
• Knowledge of Google tools and the ability to read and use data from across different Google tools such as Google Search Console, GA4, and Tag Manager.
• Familiarity with A/B testing tools and techniques, with experience in conversion rate optimization (CRO).
• Basic knowledge of B2B SaaS e-commerce practices and processes, with the ability to drive e-commerce performance in a multi-party environment.
• Excellent communication and collaboration skills, with the ability to lead development in a cross-functional context.
• Ability to multitask and prioritize effectively in a fast-paced environment. Comfortable working in a fast paced, high-growth company where decisions are made quickly and the organization is in constant development.
• Proficiency in hard-coding is not required but is seen as an advantage. Basic understanding of HTML/CSS is a plus.
• A flexible learning mindset and openness to adapt to evolving technologies and best practices.
• The ability to interpret gathered data to pinpoint improvement opportunities and craft development roadmaps.
• Experience in commercial development and management of e-commerce platforms.

What do we offer?

• "Once in a lifetime" growth opportunity in an aspiring unicorn business that will 5x over the coming 4-5 years backed by the Private Equity fund, Copilot Capital 
• Great level of responsibility from day one in a dynamic, international working environment
• Competitive salary based on your experience and skills
• (7% Pension and health insurance covered by Relesys after one year employment)
• International collaboration and sparring with a global team 
• A collaborative and thriving office-first culture where team spirit and fun are at the heart of everything we do 
• Delicious lunch scheme with cake every Thursday 
• Homemade buns every Wednesday made by our lovely Piccoline
• Free barista coffee, tea, and a fridge filled with soda ☕️
• Massage sessions every second Monday
• Our stylish Nordhavn office, just 100 meters from Orientkaj Metro, offers easy access to public transport and stunning ocean views 
• Thriving Culture Club that plans Friday bars, running club, Tuesday fitness w. professional instructor, Wednesday bathing club, Summer parties, Christmas Parties and many other social events.

The hiring process

• Phone or Teams call with Talent Department.
• Meeting our Growth & Campaign Team Lead online.
• In-office interview with Talent and our Growth & Campaign Team Lead, including a case presentation.
• Follow-up conversation about our match – If successful, we are excited to welcome you to the team.

When and where do you start?

• We are looking for a colleague to start around the 1st of October 2025 but we will be flexible and have patience for the right match!
• We are hoping to find a colleague for our office in Copenhagen 🇩🇰.

Apply for the position by sending your CV through the Apply button. We can't wait to hear from you.

Who are we?

Relesys isn't just another SaaS company; we are a dynamic force revolutionizing communication and performance management platforms. Established in 2014, we set out on a mission to bridge the gap between HQ and non-desk workers, fostering a thriving workforce.

What value do we bring? People are the heartbeat of our client's business. When employees are thriving and successful, businesses flourish and retention rates increase. Relesys enables our clients to achieve this through an all-in-one app that streamlines communications, training, and daily operations into their own customized and ever-evolving app📱

With clients such as Salling Group, COOP, Carlsberg, and Vestas - to name just a few - Relesys serves clients in 15 different countries, supporting them in 40 languages with 450,000 licenses across 20,000 stores and users in 100+ countries. We have a strong presence in the Nordics and EMEA, and we continue to increasingly attract clients from across the globe, as we are breaking into new, dynamic markets.

At Relesys, we're shaping the future for frontline workers across various industries: Retail, Hospitality, Production/Manufacturing, and Transportation – while having FUN, as our rule number one! Join us on this thrilling journey as we grow and venture into new horizons.

Our Culture

Building a world-class organization and culture is our highest priority. We believe in the talent of our people and in long-term collaborations where we value an informal yet highly professional culture. We always go 'the extra mile' for our colleagues and clients, but rule number one - Have fun! This rule is always at the forefront of our minds when we come to work, creating an environment that is filled with passion, energy, and inspiration. We are eager to see what exciting contributions you, as our new colleague, will bring, as we believe that each and every individual has a tremendous influence on the whole 🌍