Ad Operations Specialist

SYBO is part of the Miniclip family and known for the widely popular game, Subway Surfers — the most downloaded mobile game in the world, with over four billion downloads. Located in the heart of Copenhagen, we aim to create playful moments that inspire our fans to care.

Subway Surfers has been leading the casual mobile genre for over a decade, combining iconic gameplay with constant innovation to stay at the top — and none of that would be possible without a world-class Ad Operations team. That’s where you come in.

We’re looking for an Ad Operations Specialist to join our small but mighty team and help us stay ahead in an ever-evolving ad landscape. With a significant share of our revenue driven by ads, you’ll play a key role in making sure we remain both smart and innovative in how we grow the business. You’ll work closely with internal teams and external partners to help us optimize performance, test new opportunities, and make sure our ad setup is always one step ahead. If you love digging into details, spotting opportunities, and helping great games grow, we think you’ll feel right at home here.

We’re based in Copenhagen — a city that keeps topping the “happiest country in the world” lists — and we’d love for you to join us in our beautiful studio and vibrant life here.

Responsibilities

• Support the team in optimizing mediation setups and waterfalls, running experiments and A/B tests to improve ARPDAU and overall monetization performance.
• Monitor and analyze daily ad performance across titles and formats, proactively identifying trends and areas for improvement.
• Build clear, data-driven reports and presentations for internal stakeholders, turning insights into strategic recommendations.
• Manage day-to-day communication with mediation platforms and key ad partners, aligning on priorities, resolving issues, and pushing feature requests.
• Collaborate with BI, Product, and Game teams to ensure alignment on monetization strategies and provide input on cross-functional projects.
• Stay current on industry trends, privacy regulations, and SDK updates, ensuring SYBO’s ad tech stack is fully compliant and future-ready.
• Bring a structured and proactive approach to task ownership, helping improve team workflows while contributing your own ideas for innovation.

Life at SYBO

In your first month, you’ll gain a solid understanding of SYBO and how our Ad Ops function works. You’ll take ownership of your first waterfalls and get hands-on with the tools that power our operations.

In your first 3 months, you’ll be fully operational—optimizing waterfalls, running A/B tests, and testing mediation setups. You’ll support cross-team projects, present key findings to stakeholders, and contribute ideas to improve processes and unlock new growth opportunities.

By the end of your first year, you’ll be a core part of the team, managing waterfalls across titles and formats while owning key processes. You’ll lead conversations with our mediation partners to influence their roadmap, and your performance will position you to step into a Senior Ad Ops Specialist role.

Requirements

• Experience with rewarded videos, interstitials and other mobile ad formats (alternatively you come from a User Acquisition background).
• Experience with mediation platforms like Unity Levelplay, Applovin MAX and Google Admob.
• Familiarity with the main provider dashboards such as Admob, Applovin, UnityAds, Ironsource and more.
• Familiarity with or an interest in learning privacy policies topics such as ATT, COPPA, GDPR, CMP and how to handle them in the ads setup
• Advanced Excel/Google Sheets skills are a must
• Experience with Looker or other BI reporting tools

Bonus Points

• Experience with Direct Deals through the mediation platform and Google Ad Manager
• Experience with User-Level Ad Revenue Optimization
• Experience with Ad Design

About SYBO

We're SYBO, the mobile games studio behind the legendary Subway Surfers, with over 4 billion downloads worldwide! Join our team in the heart of Copenhagen, where creativity flourishes in our new, innovative studio.

If you join us, you'll have the opportunity to dive into engaging and creative projects alongside a diverse group of collaborative colleagues from over 40 countries across the globe.

We truly believe you perform your best, when you have the equipment you need - and our IT team is always there to ensure you have access to the latest tools and the right gear, enabling you to be at your best.

We also pride ourselves in taking care of your well-being, offering a delicious lunch buffet, a variety of healthy snacks, mental health activities, massages and regular social events to keep the energy flowing.

SYBO is committed to providing equal opportunities to all applicants, regardless of race, religion, sex, national origin, age, disability, genetic information, marital status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable law.