Digital Marketing Manager

Salary Competitive

Join the planet’s most important fight
Normative is now looking for a Digital Marketing Manager for our team in London

Normative helps companies to understand and reduce their carbon footprints towards their journey to Net Zero. We do this through science-based carbon accounting products and tailored advice from net zero experts. What we do has a real positive impact on the climate - you can too!

As our Marketing Operations / Digital Marketing Manager, you’ll be the go-to expert for Marketo and our wider marketing tech ecosystem. You’ll design, build, and optimise campaigns that fuel our pipeline, ensure smooth data flows across systems, and enable the marketing team to move faster and smarter.

This is a hands-on, strategic role ideal for someone who thrives in high-growth environments and loves turning complexity into scalable processes.

What you'll do:

Campaign Execution & Automation

Build and execute email nurture tracks, lead scoring, and triggered campaigns in Marketo
Set up Marketo landing pages, forms, and workflows aligned to campaign goals
Own Marketo campaign calendar and ensure timely delivery

Marketing Operations & Website Management

Manage marketing automation and CRM sync between Marketo and Salesforce in partnership with our RevOps experts
Ensure data hygiene, lead flow accuracy, data enrichment, and attribution tracking
Manage and continuously optimize the website, using Google Analytics and other tools (e.g. GA4, Hotjar, Tag Manager) to analyze traffic patterns
Identify conversion bottlenecks, and generate insights that support CRO efforts and improve the performance of paid marketing channels.

Analytics & Optimization

Report on specific channel and campaign performance and measure ROI
Help identify insights that improve conversion and pipeline efficiency

MarTech Ownership

Evaluate, implement, and maintain tools across the marketing tech stack
Troubleshoot technical issues and liaise with vendors as needed

Cross-Team Collaboration

Work closely with Demand Gen, Sales Ops, and RevOps to optimise handoffs and lead routing
Partner with content and growth teams to support A/B testing and landing page optimization

Experience we’re seeking:

3+ years of experience in Marketing Operations and/or Digital Marketing
Power user of Marketo — confident building complex flows, nurtures, and scoring models
Strong working knowledge of Salesforce (campaigns, reporting, lead objects, integrations)
Experienced across a modern B2B MarTech stack (e.g., Vimeo, Livestorm, Figma, Wordpress, 6sense etc.)
Data-driven mindset with the ability to translate insights into action
Eager to work in a fast-paced, high-growth SaaS environment with purpose
Detail-oriented, curious, and always looking for ways to improve process and performance

Location

Normative has offices in Stockholm, London and Copenhagen. For this role you will be located in our office in London.

At this time we are not able to offer relocation or VISA support for this position.

Benefits

Annual merit-based salary reviews
30 days/year of paid vacation + up to 2 additional days off
Pension Offering
Parental leave top-up
Group Life Insurance
Workers Compensation and Health Insurance through our provider Vitality
Social and team-building activities (off-sites, after works, winter/summer parties)
An opportunity to make a real positive impact on the world
A friendly, supportive and humble working culture

We review our benefits packages on a regular basis and might modify our benefits from time to time.

How to Apply

We adopt a continuous selection process, so please make sure to apply with your CV in English.

Our interview process consists of 4 stages:

1. Screening interview with a member of our Talent Acquisition team
2. First interview with the hiring manager and CEO
Online Personality & Logic assessment
3. Technical case Interview with the Hiring manager and members or ReVops and Marketing team
4. Stakeholder Interview

We’re committed to hiring diversely. Having employees from diverse backgrounds brings a wealth of perspectives and experience to our team. We assess candidates based on their experience, skills and unique talents and evaluate everyone against the same criteria.

Normative handles sensitive financial data and we will therefore conduct a background check before hiring any candidate.

Perks and benefits

This job comes with several perks and benefits

Flexible working hours

Free coffee / tea

Near public transit

Social gatherings

Free office snacks

Paid holiday

See all 16 benefits

Working at
Normative

See company profile

Our Mission: Normative is here to make known and reduce the sustainability impact of all economic activities on the planet. We provide science-based carbon accounting software and tailored advice from net zero experts, enabling companies to reduce their carbon footprints. Our Story: Normative is rooted in climate research. In 2013, co-founder Kristian Rönn was working at Oxford University, simulating the consequences of climate change. The results showed that global warming would cause extreme human suffering, motivating Kristian to leave academia and take action. He joined forces with Adam Wamai Egesa and Robin Undall-Behrend, and in 2014 the world’s first carbon accounting engine was born to help humanity achieve net zero emissions and reverse the trajectory of climate change. We now have offices in Stockholm, Copenhagen, and London, and are actively hiring talent to join the mission. Today, companies from around the world trust our carbon accounting engine to help them reduce their carbon footprint. We partner with leading climate change organisations including the UN, to deliver actionable sustainability intelligence and have received a grant from Google. We are backed by some of the world’s most significant climate investors, and are the official software provider for the UN-backed SME Climate Hub initiative through which thousands of small businesses have committed to net zero. Our Team: We are a global team working to solve a global problem. We’re headquartered in Stockholm, with offices in Copenhagen and London as well as remote team members located all over the world. We have spoken at the World Economic Forum, consulted the European Commission, and worked with the United Nations to develop a new standard for emissions accounting. We come from many walks of life, but we’re united in one mission: to help humanity achieve net zero emissions. Every employee at Normative plays a valuable role in reducing business carbon emissions.