Our Mission: Normative is here to make known and reduce the sustainability impact of all economic activities on the planet. We provide science-based carbon accounting software and tailored advice from net zero experts, enabling companies to reduce their carbon footprints. Our Story: Normative is rooted in climate research. In 2013, co-founder Kristian Rönn was working at Oxford University, simulating the consequences of climate change. The results showed that global warming would cause extreme human suffering, motivating Kristian to leave academia and take action. He joined forces with Adam Wamai Egesa and Robin Undall-Behrend, and in 2014 the world’s first carbon accounting engine was born to help humanity achieve net zero emissions and reverse the trajectory of climate change. We now have offices in Stockholm, Copenhagen, and London, and are actively hiring talent to join the mission. Today, companies from around the world trust our carbon accounting engine to help them reduce their carbon footprint. We partner with leading climate change organisations including the UN, to deliver actionable sustainability intelligence and have received a grant from Google. We are backed by some of the world’s most significant climate investors, and are the official software provider for the UN-backed SME Climate Hub initiative through which thousands of small businesses have committed to net zero. Our Team: We are a global team working to solve a global problem. We’re headquartered in Stockholm, with offices in Copenhagen and London as well as remote team members located all over the world. We have spoken at the World Economic Forum, consulted the European Commission, and worked with the United Nations to develop a new standard for emissions accounting. We come from many walks of life, but we’re united in one mission: to help humanity achieve net zero emissions. Every employee at Normative plays a valuable role in reducing business carbon emissions.