Do you have a passion for Sports & Outdoor?
Do you know how to adapt to a challenging environment?
Are you a data-driven CRM expert ready to own and scale lifecycle marketing through our own Webshop?
We are looking for a talented and ambitious Senior Email Marketing & CRM Specialist to take full ownership of our CRM and customer lifecycle strategy. You will play a vital role in shaping customer journeys, increasing conversion and retention, and driving long-term customer value.
DANISH ENDURANCE® is a global endurance & outdoor brand within e-commerce. With a focus on Danish design and sustainable manufacturing in Europe and Asia, we are a young high-growth company, with a flat structure and a friendly, dynamic working environment. We are a truly international team consisting of 60 professionals with 25 different nationalities based in Copenhagen at Holmen and Gramrode near Horsens.
We have a scalable and unique business model, our ambitions are rocket-high, and we strongly believe that everything is possible. That is why we need you!
You will take full ownership of our CRM and email marketing strategy. Your focus will be on improving customer retention, driving engagement, and increasing conversions through Klaviyo. You will be responsible for setting up and optimizing automated flows, managing segmentation and A/B testing, growing our email list, and creation of our weekly newsletters. You will continuously use data insights to improve the customer journey and maximize customer lifetime value. You will report to our Senior Website Manager and will work closely with our Content Team to ensure your performance-driven approach is aligned with creative and brand messaging.
You thrive in a fast-moving e-commerce environment and love digging into performance data.
You have hands-on experience with Klaviyo and are confident in lifecycle marketing best practices.
You are driven by metrics like conversion, CLV, open/click rates, and retention.
You can take full ownership of CRM performance while syncing with creative and sales teams.
You’re motivated by impact and always looking for the next opportunity to test and improve.
3+ years of experience in CRM, and email marketing
Strong expertise in Klaviyo (or similar CRM/email tools)
Proven track record in building and optimizing flows and customer journeys
Excellent analytical skills with experience in A/B testing and segmentation
Experience with customer retention tactics (e.g. loyalty programs)
Passion for sports is a bonus
Weekly working hours: Full time
Location: Copenhagen Holmen, at Talent Garden (great office atmosphere)
Deadline: We will review applications on an ongoing basis, the sooner you apply, the better
Start date: As soon as possible
Please apply via The Hub and make sure to include motivational letter and CV in one document.
Feel free to contact Tereza Hadravova in case you have any questions.
Read more about DANISH ENDURANCE® at www.danishendurance.com
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Danish Endurance take responsibly for the protection of your personal data. Accordingly, upon receiving your job application and additional material you choose to submit, we keep it in a safe and secure environment and ensures confidentiality.
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(Please consider whether there is personal information you are about to submit, such as health information, that is not necessary for our recruitment process or the position you are applying for. Please also be aware of certificates or other documents that are not necessary for the vacancy.
This job comes with several perks and benefits