We're seeking a highly creative and results-oriented Social Media Content Creator with a deep understanding of the gaming landscape. This role focuses on conceptualizing and producing high-performing content primarily for paid social media advertising campaigns (e.g., TikTok Ads, Instagram/Facebook Ads, YouTube Ads) and collaborative partner content. You'll leverage your authentic gaming knowledge to create ads and sponsored content that resonate with gamers, cut through the noise, and achieve specific marketing objectives (e.g., clicks, installs, sign-ups, sales). While organic content creation might be part of the role, the emphasis is on assets designed for paid promotion.

What You'll Do:

• Develop High-Impact Ad Creative: Ideate, script, shoot, and edit engaging video and static ad creatives optimized for various social platforms and ad formats, specifically targeting a gaming audience.

• Craft Partnership Content: Create bespoke content (videos, graphics, copy) for influencer marketing campaigns, brand collaborations, and sponsored placements, ensuring it aligns with both our brand and the partner's voice while meeting campaign goals.

• Translate Marketing Briefs into Gamer-Centric Content: Work from marketing briefs to develop creative concepts that effectively communicate key messages and calls-to-action in a way that feels natural and appealing to gamers.

• Leverage Gaming Trends for Performance: Identify and strategically incorporate relevant gaming trends, memes, and cultural moments into paid and partnership content to boost relevance and performance.

• A/B Test Creative Concepts: Develop variations of ad creatives (hooks, visuals, CTAs) to enable testing and optimization for better performance.

• Stay Updated on Ad Formats & Best Practices: Keep abreast of the latest social media advertising features, formats, and creative best practices within the gaming niche.

• Analyze Creative Performance (in collaboration): Understand basic performance metrics (CTR, CVR, CPA) related to your creatives and use insights (provided by the media team) to inform future content development.

• (Potentially) Organic Content Support: May contribute to organic social media content strategy and creation as needed, ensuring brand voice consistency.

Who You Are (Ideally):

• Gamer at Heart, Marketer in Mind: You deeply understand gaming culture and have a knack for creating content that drives action and achieves marketing objectives.

• Proven Ad Creative Experience: You have a portfolio demonstrating your ability to create compelling social media content specifically for advertising purposes (video ads are crucial).

• Social Platform Native: You understand the nuances of creating effective paid content for platforms like TikTok, Instagram (Reels/Stories), Facebook, YouTube, etc.

• Skilled Content Producer: Strong video editing skills (CapCut, Premiere Pro, After Effects, etc.) and graphic design capabilities (Canva, Photoshop, Figma, etc.) are essential. You can produce polished, platform-native content.

• Direct Response Copywriting: Ability to write clear, concise, and persuasive ad copy with effective calls-to-action.

• Trend-Aware & Adaptable: You quickly identify relevant trends and can creatively adapt them for paid campaigns without feeling forced.

• Collaborative & communicative: You can effectively translate marketing goals into creative output and work well with cross-functional teams.

• Organized & Deadline-Oriented: You can manage multiple projects and deadlines in a fast-paced environment.

Bonus Points If You Have:

• Direct experience creating paid social ads for a gaming brand, product, or service.

• Experience working directly on influencer marketing campaigns (creating the content, not necessarily managing the relationship).

• Familiarity with ad platform interfaces (e.g., Meta Ads Manager, TikTok Ads Manager) – understanding specs and placement needs.

• Knowledge of specific game genres relevant to our brand (e.g., CounterStrike).