Growth & Marketing Manager (Norsk)

Salary Competitive

EmpowrCoach is Looking for a Norwegian-speaking Growth & Marketing Manager!

Are you ready to step into a role where your ideas and strategies will drive real and measurable impact on a day-to-day basis, as well as build brands and grow businesses?

At EmpowrCoach, we’re looking for someone who is excited to take full responsibility for driving the growth of successful online coaching businesses. While you'll work closely with our talented social media specialist (our Creative Content Team) and other team members, you will be the lead in shaping the strategic direction and ensuring the successful execution of paid social strategies across platforms like Facebook, Instagram, and TikTok.

As a Growth & Marketing Manager, you will take ownership of the revenue growth for our clients, leading the charge on strategic decisions and implementation. While collaboration is key, you’ll be the one steering the ship, guiding the brand's direction, and ensuring that every step aligns with the overall business goals. If you're ready to take full ownership of client growth, thrive in a dynamic environment, and be the driving force behind successful brands, this is the opportunity for you.


What will your day-to-day & responsibilities look like?

  • Serve as the main point of contact for coaches, providing the guidance and support they need to grow their brand and business.

  • Develop and manage paid ads strategies on platforms like Facebook, Instagram, and TikTok, driving brand awareness, engagement and sales.

  • Partner with our Creative Content Team to plan and execute campaigns that align with the coaches’ unique brand and business goals.

  • Optimize the customer journey by refining key touchpoints, such as landing pages and email flows, to improve conversion rates.

  • Analyze campaign performance and make data-driven adjustments to maximize return on ad spend (ROAS).

  • Collaborate directly with Markus, our co-founder who's so far been the one in charge of all Norwegian coaches and their business strategies. The goal here is for you to master the strategies and techniques that have driven success for our coaches - so you can take on your own portfolio.

  • Lead brainstorming sessions to identify new ideas and growth opportunities for each coach’s business.

  • Take full ownership of the paid ads lifecycle, from initial strategy to execution and ongoing optimization.


But who is EmpowrCoach, really?

We love building brands and businesses for online coaches, all while having fun along the way. At EmpowrCoach, we support our coaches with everything from A to Z - resulting in a bigger and stronger brand, more followers, more leads, and ultimately, more customers. By helping our coaches optimize their strategies, we indirectly contribute to improving the health and well-being of their clients, making our work even more meaningful.

We’re a passionate and dedicated team of five, and we’ve just moved into our new 200 m2 office in Copenhagen K, where your day-to-day work will take place.

At EmpowrCoach, we believe in nurturing growth - not just for our coaches, but for our team as well. You’ll have the opportunity to lead innovative marketing projects, develop new skills, and take your expertise to the next level, all while making a real impact on both our coaches and the clients they serve.


Your Qualifications:

  • 2+ years of relevant experience (preferred)

  • Experience with paid ads on Facebook, Instagram, and TikTok (Paid Social)

  • Paid search experience (not required but a plus)

  • Familiarity with customer journey flows

  • Experience in lead generation

  • Experience with landing pages and websites

  • Performance marketing and KPI analytics skills

  • Experience in developing business strategies and branding

  • Fluent in both spoken and written Norwegian.

Even if you don't possess all the skills listed, we still encourage you to apply if you believe your profile fits the position!


Benefits of Working at EmpowrCoach:

  • Competitive Salary: We believe in paying our staff what they’re worth. It’s incredibly important to us that you feel valued from a financial standpoint while working with us!

  • Top-of-the-line Tech: We’ve got you covered with the latest tech! Whether you’re a Mac or Windows fan, you’ll have all the gear you need, plus a noise-canceling headset to keep you in the zone.

  • Snacks and Drinks: Our office is equipped with snacks and drinks to keep you fueled throughout the day!

  • Friday Beers & Social Events: We love keeping the vibe fun and social! From Friday beers to creative team-building events, there’s always something to look forward to.

  • Your Voice Matters: In your role, your ideas and insights will play a key part in shaping our strategies. We value your contributions and encourage you to share your thoughts on how we can better support and grow our coaches' businesses.


This position is ideal for you if:

You’ve had previous experience with paid social and marketing strategies in areas such as email marketing, creating funnels, and other hands-on marketing tasks, and you’re now ready to step into a managerial role where you’ll be responsible for the revenue generated in each of our clients' businesses.

This is a dynamic role where you’ll have the opportunity to take ownership of marketing initiatives and work closely with a talented team to shape brands for some of Scandinavia’s leading online coaches. If you enjoy working in a fast-paced environment with a supportive team, this is the perfect role for you.

Check out some of our amazing coaches on Instagram @empowrcoach or visit our website: www.empowrcoach.com to see the exciting work you’ll be part of.

Ready to help coaches grow their businesses and make your mark in a dynamic industry? If you have any questions, reach out to Markus Evers at the number below. We can’t wait to hear from you!

For more information or questions please contact us at job@empowrcoach.com or phone number +45 40110456

Perks and benefits

This job comes with several perks and benefits

Near public transit
Near public transit

Paid holiday
Paid holiday

Free office snacks
Free office snacks

Central office
Central office

Free coffee / tea
Free coffee / tea

Free friday beers
Free friday beers

See all 13 benefits

Working at
Coachway ApS

Our team has spent 6+ years working side by side with more than 150 online fitness coaches. We've managed their businesses, run their campaigns and seen how much time they lose to admin, disconnected tools and work that takes them away from their clients. We started Coachway in 2023 to build the platform we wanted those coaches to have. Today, Coachway brings workouts, meal plans, messaging, check-ins, payments, automations and a branded client app together in one place. We build the software around the way coaches actually work, drawing on the businesses we work with every day. We also have a dedicated management and marketing team. They work directly with Nordic coaches on their offers, paid social, content, funnels and sales. Some of those coaches have audiences of 20,000-250,000+ followers. Helping them turn that attention into a successful coaching business is a substantial part of what we do. Alongside that, we're growing Coachway itself through campaigns across six markets, content in five languages and a product we keep developing with our coaches. From December 2025 to August 2026, we grev our monthly revenue 2.5 times. We're looking to work with more large coach brands and expand the platform across Europe. That means new challenges across marketing, sales, content and product, and room for people to take on greater responsibility as we build the team. We're a small Danish-Norwegian team based in Copenhagen K. Founders, marketers, content creators, sales, product and support work closely together. You can discuss a campaign with the people who made the content, hear what coaches are asking for and see what the product team is building. There's a lunch scheme, coffee, matcha, maté and energy drinks - plus room for whatever new drink you convince the rest of us to try. Once a month, we get together for dinner, an activity or a Friday drink. We're ambitious about where Coachway can go, and the people joining now will help decide how we get there.

Read more about Coachway ApS

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