We spent 6+ years working side by side with 150+ online fitness coaches. Managed their businesses, saw their frustrations up close, and watched them waste half their day on admin that had nothing to do with actual coaching.
So we built the platform we always wished existed.
Coachway is an all-in-one platform for online fitness coaches - workouts, meal plans, messaging, check-ins, payments, automations, and a branded client app. One login. No chaos.
But building the product is only half of it. We also build everything that puts it in front of coaches - ad campaigns across six markets, creative production, content in five languages, conversion funnels, growth strategy. The whole pipeline from first impression to signed coach.
We're based in Copenhagen. We're a small team with the ambition to become the go-to platform for online coaches across Europe. And we're still early enough that the people who join now will shape what this thing becomes.
If you want to be somewhere where your work actually moves the needle - not in a quarterly report, but tomorrow morning - this is that place.