Our team has spent 6+ years working side by side with more than 150 online fitness coaches. We've managed their businesses, run their campaigns and seen how much time they lose to admin, disconnected tools and work that takes them away from their clients.
We started Coachway in 2023 to build the platform we wanted those coaches to have.
Today, Coachway brings workouts, meal plans, messaging, check-ins, payments, automations and a branded client app together in one place. We build the software around the way coaches actually work, drawing on the businesses we work with every day.
We also have a dedicated management and marketing team. They work directly with Nordic coaches on their offers, paid social, content, funnels and sales. Some of those coaches have audiences of 20,000-250,000+ followers. Helping them turn that attention into a successful coaching business is a substantial part of what we do.
Alongside that, we're growing Coachway itself through campaigns across six markets, content in five languages and a product we keep developing with our coaches.
From December 2025 to August 2026, we grev our monthly revenue 2.5 times. We're looking to work with more large coach brands and expand the platform across Europe. That means new challenges across marketing, sales, content and product, and room for people to take on greater responsibility as we build the team.
We're a small Danish-Norwegian team based in Copenhagen K. Founders, marketers, content creators, sales, product and support work closely together. You can discuss a campaign with the people who made the content, hear what coaches are asking for and see what the product team is building.
There's a lunch scheme, coffee, matcha, maté and energy drinks - plus room for whatever new drink you convince the rest of us to try. Once a month, we get together for dinner, an activity or a Friday drink.
We're ambitious about where Coachway can go, and the people joining now will help decide how we get there.