Danish-speaking Sales Development Representative

Salary Competitive

Who are we?

We are Penneo, and we are on a mission to scale!

At Penneo, we want to build a world where you can trust the way businesses do business.

Penneo combines digital signing and Know Your Customer (KYC) workflows into a single platform that streamlines critical business processes for anti-money-laundering regulated B2B companies.

Founded in Copenhagen and operating throughout Europe, Penneo is fast becoming the go-to platform for companies looking to save time on administrative tasks while ensuring complete regulatory compliance and peace of mind for themselves and their clients.

Following our listing on Nasdaq Copenhagen Main Market in April 2022, we are now more than ever in a position to execute our European expansion strategy and scale our operations to maximize value to our existing and future customers.


Who are we looking for?

At Penneo, we are always looking to forge new long-term relationships with people who resonate with our culture and values and are passionate about getting Penneo to the next level.


Do you want to be part of it?

We are now hiring a Danish-speaking Sales Development Representative who will be responsible for reaching out to prospects within our Ideal Customer Profile (ICP) across different channels, such as phone, email, and LinkedIn.

You will report to our CSO, Mads, and have our awesome Sales & Customer Success teams as your closest collaborators.

The position is full-time, based in Copenhagen.


What would be your responsibilities?

For our Danish-speaking Sales Development Representative, we foresee the following responsibilities, but you'll have the opportunity and freedom to influence and define them with us.

  • Contact Ideal Customer Profile (ICP) across different channels, such as phone, email, and LinkedIn.

  • Book qualified meetings with prospects within our ICPs.

  • Use Salesforce to create opportunities and update them with notes so you set up KAMs for success.

  • Understand the industries you work with and the messaging you need to apply to the conversations.


What makes you a great match?

We perceive this as an entry-level opportunity, which means we are ready to teach you everything you need. What we need is a learning attitude and a desire to make things happen. 


Thus, to succeed in this role, we expect you to:

  • You have a fluent level of Danish, both oral and written.

  • Master oral and written communication in English.

  • Show up with a willingness to learn and have the drive for building up something new.

  • Love talking with people and establishing new relationships.

  • Have an interest in continuously improving the way you approach people to increase the results.


Useful, but not essential:

  • Experience from a SaaS or Scale Up-environment.


How will this role progress?

It is important to us to be as transparent as possible and to allow you to level expectations for the role. Therefore, we share our impact description in advance and would love your thoughts about it in your cover letter.


During the 1st month, you will:  

  • Meet your new colleagues and understand who is doing what.

  • Get comfortable with the day-to-day operations of your job.

  • Participate in Penneo’s onboarding program for all new Penneos.

  • Understand the problems Penneo solves for customers.

  • Use our product(s) as a customer.

  • Assess and engage in the Sales Onboarding Program.

  • Understand how the Sales Playbook works within your area.

  • Have started to do outreach and have booked the first couple of meetings within one of our ICPs.

Within 3 months, you will:

  • Have finished our Sales Onboarding Program.

  • Feel comfortable pitching and being able to book up to 15-20 qualified meetings per month.

  • Book meetings within more of our ICPs.

Within 6 months, you will:

  • Be up and running and hit your targets on a monthly basis with 20 qualified meetings. You have also seen that the first opportunities you have created are being closed.

Within 12 months, you will:

  • You should expect that a good track record can land you the role of a Growth Manager or a Sales Executive in our Sales team followed by higher targets and even more responsibility.


From this point on you have the opportunity to impact how your Penneo career develops, depending on what you want to achieve. 

Our SDRs are instrumental to our ambitious growth aspirations, and this is an entry role that can give you the opportunity to climb the sales career ladder.  

It all depends on your capabilities for continuous learning and equally important - your dreams for the future. Many of your colleagues have already done it and they will share their journey from SDR to Key Account Manager with you.

By now, we hope you're sitting with a smile on your face, ready to apply and contribute to the Penneo adventure.


About our interview process:

We know that going through a recruitment process can be pretty demanding sometimes, so we want you to know what to expect:

  • Call with a member of our Talent Acquisition Team (~30m): introduction to the company, mutual initial expectation leveling.

  • Call with our CSO, Mads (~45m): Getting to know each other, assessing for mutual fit, introduction to the impact and goals for the position.

  • Collaboration round (~1h): Together with two team members, you will discuss your approach to a problem scenario to assess collaboration fit and ways of working.

  • The practicalities (~45m): Closing talk with our CSO, Mads agreeing about compensation, starting date, and all other practical details.


All of our interviews can be conducted remotely, scheduled via email and Google Meet for audio/video calls if you prefer.

Best of success with your application!



We are screening and interviewing on an ongoing basis. If you are interested in any of our roles, please do not hesitate to submit your application.

Penneo is an equal-opportunity employer. All aspects of employment, hiring, and promotion are based on merit and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity, or expression.

Please be aware that if hired, as part of our Background check, we require a copy of your criminal record. We do that to ensure that we remain a trusted service provider and partner as well as to comply with relevant compliance requirements such as ISO27001.

For more information or questions please contact us at lem@penneo.com

Perks and benefits

This job comes with several perks and benefits

Free lunch
Free lunch

Flexible working hours
Flexible working hours

Free coffee / tea
Free coffee / tea

Near public transit
Near public transit

Social gatherings
Social gatherings

Free friday beers
Free friday beers

See all 19 benefits

Working at
Penneo

At Penneo we are constantly breaking barriers and expanding our horizon. Founded back in 2014, we have quickly evolved from a digital signature platform to a set of solutions that automate workflows related to client onboarding (KYC), digital signing, and document management. We are now 100+ passionate people, from all over the world, with a clear mission: to make it easy and beneficial for companies to be compliant in a world where being accountable for the way you do business is a matter of course. We believe in the power of authenticity. At Penneo you can be yourself, with your culture, perspective, and way of thinking. It is when different points of view are shared together, that miracles happen. At Penneo, we believe that work should be fun. In our office, we have jokes and music. You can truly sense a humorous and informal atmosphere around. We aim to work hard, but have fun doing it.

Read more about Penneo

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